Areas of management

An organizational structure can also be divided more or less horizontally into areas of management. The most common areas are finance, operations, marketing, human resources, and admin­istration. Depending on its purpose and mission, an organization may include other areas as well — research and development, for example, or risk management.

A financial manager is primarily responsible for the organiza­tion's financial resources. Accounting and investment are special­ized areas within financial management. Because financing af­fects the operation of the entire firm, many of the presidents of the largest companies are people who got their "basic training" as fi­nancial managers.

An operations manager creates and manages the systems that convert resources into goods and services. Traditionally, op­erations management is equated with the production of goods. However, in recent years many of the techniques and procedures of operations management have been applied to the production of services and to a variety of nonbusiness activities. Like financial management, operations management has produced a good per­centage of today's company presidents.

A marketing manager is responsible for the exchange of products between the organization and its customers or clients. Specific areas within marketing are marketing research, advertis­ing, promotion, sales, and distribution.

A human resources manager is in charge of the organiza­tion's human resources programs. He or she engages in human resources planning, design systems for hiring, training, and ap­praising the performance of employees, and ensures that the or­ganization follows government regulations concerning employ­ment practices.

An administrative manager (also called a general manag­er) is not associated with any specific functional area but provides overall administrative leadership. A hospital administrator is a good example of an administrative manager. He or she does not specialize in operations, finance, marketing, or human resources management but instead coordinates the activities of specialized managers in all these areas.

III. Give the English equivalents:

оказывать влияние на деятельность всей фирмы, превращать ресурсы в товары и услуги, за последние годы, давать хороший процент, обмен продукцией, покупатели или клиенты, реклама, продвижение, продажа, распространение, быть ответственным за что-либо, нанимать (персонал), оценивать работу персонала, следовать положениям законодательства, отождествляться с чем-либо, вместо чего-либо.

IV. Complete the sentences:

1. A financial manager is …

2. Because financing affects the…

3. Traditionally, operations management…

4. However, in recent years …

5. A marketing manager is responsible …

6. He or she engages in human …

7. A hospital administrator is a …

8. He or she does not specialize …

V. Agree or disagree to the following:

1. Accounting and investment are specialized areas within financial management.

2. Many of the presidents of the largest companies are people who got their “basic training” as administrative managers.

3. Traditionally, operations management is equated with non business activities.

4. A marketing manager is responsible for the exchange of products between the organization and its customers or clients.

5. Specific areas within marketing are marketing research, advertising, promotion, sales and distribution.

6. A human resources manager provides overall administrative leadership.

7. An administrative manager is not associated with any specific functional area.

8. A hospital administrator is a good example of an administrative manager.

VI. Continue the chain:

1. financial, manager, operations manager, marketing manager, …

1. marketing, research, advertising, …

1. hiring, training, …

VII. Match the left-hand column with the right-hand column:

1. financial manager	1. exchange of products between the organization and its customers or clients.
2. operation manager		2. provides overall administrative leadership.
3. marketing manager		3. is responsible for the organization’s financial resources.
4. human resources manager		4. creates and managers the systems that convert resources into goods and services.
5. administrative manager		5. is in charge of the organization’s human resources programs

VIII. Say it in one word:

• a person, who buys smth (c…)

• a person, who buys smth somewhere for many years (c…)

• showing a product on TV, writing about a product in newspapers and magazines (a…)

• a place, where people get medical treatment (h…)

• the synonym for “money” (f…)

• the synonym for “whole” (e…)

IX. Answer the questions:

1. What is a financial manager responsible for?

1. Are accounting and investment specialized areas within financial management?

1. Many of the presidents of the largest companies are people who got their “basic training” as financial managers, aren’t they?

1. What is operations management traditionally equated with?

1. What has happened in recent years?

1. Who is in charge of the organization’s human resources?

1. Why does a hospital administrator present a good example of administrative manager?

X. Speak on the following:

1. Financial manager.

2. Operations manager.

3. Marketing, administrative and human resources manager.

Lesson IV

I. Read and translate the following international words without using a dictionary:

effectiveness, activity, category, general, organization, to plan, result, strategy, course, action, alternative, resource, control, analytic, problem, to identify, limited, budget, to coordinate, information, group, communicational, idea, orally, factor, psychological, effectively, motive, atmosphere, specific, competence, process, technical, sphere.

II. Remember the following words:

to fit together - согласовывать

to keep to – исполнять, придерживаться чего-либо

to specify – устанавливать, предписывать

decisive - решающий

to deal with - взаимодействовать с