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49. A Yale University study identified the following words as the twelve most powerful words in the English language. Why do you think these words are powerful?

The Yale 12: discover(y), guarantee(d), love, new, results, save, easy, health, money, proven, safety, you.

Put the words from the Yale 12 list into the gaps in the presentation extract below.

(1) ……………. Are going to (2) ………………. The (3) ……………... features we have incorporated into our updated software package. As you will (4) …………….., the software is very (5) ……………… to use and (6) ………………. From extensive testing have (7) ……………….. its success. Its enhanced parental controls offer increased online (8) …………… for children and also monitor the length of time spent online. You can compare these times with the World (9) ……………… Organisation’s (WHO) maximum recommended times. In fact, we’re so confident that we (10) ……………… that our software will (11) ……………… you both time and ………………. .

50. Choose the best response (a, b or c) for questions 1 – 8. Then define the question and the strategy the presenter uses to answer each question.

  1. When you say ‘pay freeze’, what do you mean exactly?

  1. I don’t know.

  2. So, you’re asking me about the worsening of your employment conditions.

  3. Let me put it in another way, …

  1. Why did you spend so much money on marketing? What was the budget for the spring catalogue? And what is the total budget for this year?

  1. What is your question exactly?

  2. You’ve raised three points there. Let me take them one by one. First, the marketing budget.

  3. So, you want to know how much money we spent. Well, that’s difficult question.

  1. It’s too expensive.

  1. What’s your question exactly?

  2. So, you’re asking me about pricing structure.

  3. No, it’s not.

  1. I’m really not happy with the way you went about this. What went wrong?

  1. So, you’re asking about what errors we have identified in the system.

  2. I’m sorry you’re not happy.

  3. Nothing went wrong actually.

  1. Don’t you agree that the second option is actually better?

  1. No, I don’t.

  2. So, you would like me to run through the advantages of the second option in more detail.

  3. You’re asking me whether I agree with you or not.

  1. I’d like to ask a question about your third option.

  1. I’ll be addressing that point later in my presentation.

  2. That’s not relevant at the moment.

  3. I don’t want to answer that now.

  1. So, that’s the engineering plan, but what about the budget?

  1. The budget’s not my job.

  2. I don’t know anything about money.

  3. Our financial director Michael Braun is probably the best person to answer that, Michael?

  1. Could you tell me about your company’s differential edge?

  1. No, I can’t understand you.

  2. I didn’t get that. Could you repeat your question in other words?

  3. Sorry, no, my English is not good enough.