Unit 2 printedmedia

Exercise 1.Look at the following statements about news writing. Number the statements from 1 to 5: 1 = strongly agree, 5 = strongly disagree.

1. The most important things in a good news story are shock, surprise and contrast. .

2. A good journalist can always write a short story, even if they would prefer to write a longer version..

3. If you can’t get the reader’s attention in the first sentence, they won’t bother to read the rest of the story. .

4. It’s publishing house style, not good journalism, that makes a newspaper successful. .

5. You cannot know too much or have too many useful qualities to be a good journalist. .

Exercise 2. Match English media terms with their Ukrainian equivalents and memorize them.

Part I		Part II
1) publication 2) public opinion 3) current events 4) advantage 5) section 6) issue 7) title 8) weekly 9) daily 10) to provide	a) перевага b) щотижневик c) заголовок, назва d) випуск e) надавати, забезпечувати f) поточні події g) щоденне видання h) розділ i) видання j) суспільна думка	1) pamphlet 2) broadsheet 3) to focus 4) feature (article) 5) article 6) monthly 7) editor 8) consumer magazines 9) fiction 10) story	a) нарис, газетна стаття b) сюжет, газетний матеріал c) щомісячне видання d) редактор e) зосереджуватися f) масові журнали g) брошура, проспект h) широкополосна газета i) художній твір j) стаття

Exercise 3. Read and translate the text using the media terms from the previous exercise.

Text 1 newspapersversus (vs.) magazines

Newspaper is a publication that presents and comments on the news. Newspapers play an important role in shaping public opinion and informing people on current events.

The first newspapers were probably handwritten newssheets posted in public places. The first printed newspaper was Chinese publication called “Diabo” (“Ti-pao”) started in A.D.700’s. It was printed from carved wooden blocks. The first regularly published newspapers in Europe was “Avisa Relation” or “Zeitung”, started in Germany in 1609.

Magazine is also one of the major media. Magazine is a collection of articles and stories, which also contains illustrations. The earliest magazine developed from newspapers and booksellers catalogues. Such catalogues first appeared during the 1600’s in France. In the 1700’s pamphlets published at regular intervals appeared in England and America. They were literary publications. One of the first British magazines “The Gentleman’s Magazine” was published from 1731 to 1914. The first American magazine was called “American Magazine” or “A Monthly View”.

Magazines provide information on a wide range of topics such as business, culture, hobbies, medicine, religion, science, and sports. Some magazines sections entertain their readers with fiction, poetry, photography or articles about TV, or movie starts. Magazines are designed to be kept for a longer time in comparison to newspapers and that is why they are printed on better paper and have covers. There are specialized magazines intended for special business, industrial and professional groups, and consumer magazines intended for general public.

Magazines focus on major national and international events of the preceding week. But they do not focus on daily, rapidly changing events. Newspaper focuses on local news as well and provides information and comment faster than magazine can do. Newspapers also have certain advantages over other mass media – magazines, TV and radio. Newspaper can cover more news and in much detail than TV or radio newscast can do.

But it often seems that both newspapers and magazines are so filled with advertising that it often seems that they are words wrapped around advertisements.

Exercise 4. Answer the questions in writing.

1. What is a newspaper?

2. What are the names of the first newspapers?

3. What is a magazine?

4. What did magazines develop from?

5. What is the name of the first US and British magazine?

6. What kinds of information do magazine provide?

7. What kinds of magazines are there?

8. What is the difference in contents between a magazine and a newspaper?

9. What are the advantages of newspapers over other mass media?

Exercise 5.Look at the magazine titles in the box and answer the following questions. Which of them do you know?

Vogue Simply Knitting Cosmopolitan FHM What car ?GQ House Beautiful Esquire Glamour PS3 Art Ukraine In Style Sho T3

1. Which titles give information about content?

2. Which titles suggest a type of person or lifestyle.

3. Which titles give no obvious information about their content or readers?

Exercise 6.Open the brackets and analyse the grammar forms. For reference see the Grammar Supplement.

1. The event just (to report) by the newspaper.

2. The publication (to do) at 6 o’clock tomorrow.

3. Don’t open the door. The reporter (to conduct) an interview.

4. The chief of staff was not in the room when I(to report) the proceedings of Parliament.

5. A journalist (to deal) with people every day.

6. The nature of news (to be) a favorite subject of discussion among media men.

7. In two years he (to become) an experienced editor.

8. While I (to look through) illustrated magazine I found many pictures of celebrities.

Exercise 7. Complete the text with the words from the box and translate in writing.

a) newspaper, b) magazines, c)daily, d) interests, e) professional, f) organizations

Although in the USA (1) ________________________sales have been declining through the years, most weekly, monthly and quarterly magazines, periodicals, journals have prospered. Weekly (2) __________________, e.g. Newsweek, Time, US News and World Report give news in greater depth than (3) ______________ newspapers. Monthlies appeal to special interests groups, i.e. women, photographers, computer users and those with particular (4) __________________ like home decorating, etc. Quarterly journals are published by many (5) ________________________ organizations to inform colleagues about current work and research. Universities issue bulletins describing their courses. Many (6) __________________________publish flyers, brochures, pamphlets describing their products or services.

Exercise 8. Complete the sentences using the correct form of the adjectives in brackets. Add “the”, “than” or “as” where necessary. For reference see the Grammar Supplement.

I think today has been the _____________________ (bad) day of my life. My car broke down on the expressway during rush hour this morning – ___________________________ (busy) time of day. I sat there for an hour waiting for a tow truck. The longer I waited, the _____________________ (nervous) I became. I was a wreck when I got to work. Of course, this was the day we were closing ______________ (big) deal of the year. My boss called me five times about one letter. And the more frequently he called, __________________ (bad) I typed. My next worry is the repair bill for the car. I hope it isn’t as _____________________ (high) the last time.

I’m going to try to relax now. There’s an interesting movie on TV tonight. Jan saw it last week and says it’s ______________________ (good) film she’s seen in a long time. After the movie, I’ll take a _____________ (hot) bath and go to bed at once. I’m looking forward to tomorrow. It can’t be ______________________ (bad) as today! I hope it will be _____________________ (good).

Exercise 9. Read and complete this newspaper cutting. Use these time expressions from the box.

in the afternoon after lunch after that in the morning yesterday