City welcomes mediamen

(1) _______________________________ the Lord Mayor of London welcomed foreign delegations to the City of London. (2) _____________________________ media publishers from more than 20 countries visited the European forum “Modern Media”.

(3) ________________________ they attended a lunch in their honour at the Guidhall. (4) _______________________________ The Lord Mayor presented a short film and talked about developments in world mass media.

(5) ___________________________ the guests toured the City. They visited St. Paul’s Cathedral and other famous sights of the City.

Writing Task. Think about newspapers in our country. Answer these questions in writing.

1. How many daily national newspapers are there in Ukraine?

2. How many tabloids are there in your country?

3. How many newspapers come out only on Sunday in our country?

4. Which newspaper has the largest circulation?

5. What kinds of magazines are your favourite ones?

6. Which magazine has the largest circulation?

7.Name two or three famous journalists who write for Ukrainian newspapers and/or magazines

Exercise 10.Read the essential information and do the activities that follow it, memorize the basic terminology.

Text 2 general organization of newspapers

All newspapers have a fundamental organization in common, no matter what their size is. Each newspaper has five major departments:

editorial, which gathers and prepares the news, entertainment, and opinion materials, both written and illustrated;

advertising, which solicits and prepares the commercial messages addressed to the readers;

circulation, which has the task of selling and delivering the newspaper to the readers of a community;

production, which turns the editorial materials and advertisements into type and prints the newspapers;

and business, which oversees the newspaper's entire operation.

The newspaper printing is a rather unusual activity since each day the newspaper material is prepared anew. Newspaper editorial board work includes the following: getting the right news, writing it in the form of an article, selection of the best items for the print, and displaying the selected copy in the paper.

All these tasks are performed by journalists, editors. Rewrite men, photographers, make-up editors and picture editors are also responsible for the issue of the paper.

Thus, the newspaper/reporting starts with collecting information for the paper. However, journalism does not stop here. News reporters, when determining which facts to investigate, ask “5 W’s & H” questions:

Who are the individuals that subscribe to our newspaper and want to know more?

What activities must be employed to understand, propose, investigate this initiative?

When will it be the optimal time to implement this initiative?

Where is the focus now and where will it be at the conclusion of this report?

Why is it necessary to investigate this concept, why is the timing important?

How would this idea be described now or in the future, with necessary modifications?

editorial board – редакція, редколегія

rewrite man – літературний редактор

make-up editor – технічний редактор

picture editor – художній редактор

photograph – світлина, фотографія

photographer – фотограф

Exercise 11.Answer the questions in writing.

1. Does the number of newspaper departments depend on their size?

2. What are the major newspaper departments?

3. Why is the newspaper printing an unusual activity?

4. What does the newspaper reporting start with?

5. What are “5 W’s & H” questions which a reporter asks?

Exercise 12.Match the beginnings of the sentences with the endings below.