Вариант 1

1. Перепишите и переведите следующие предложения. Определите по грамматическим признакам, какой частью речи являются слова, оформленные окончанием -s (-es) и какую функцию это окончание выполняет, т.е. служит ли оно

а) показателем 3-го лица единственного числа глагола в Present Simple;

б) признаком множественного числа имени существительного;

в) показателем притяжательного падежа имени существительного (см. образец выполнения 1).

1. The people of different countries choose different marketing strategies.

2. Alexander Kuznetsov’s theory plays one of the important roles in shaping marketing strategy.

3. A future specialist studies different marketing stages.

2. Перепишите следующие предложения и переведите их, обращая внимание на особенности перевода на русский язык определений, выраженных именем существительным.

   1. The marketing investigation stages are different in different countries.

   2. Markets for consumer products are segmented on the basis of demographic data research.

   3. This marketing strategy has a long-term advantage in our market.

3. Перепишите следующие предложения, содержащие разные формы сравнения, и переведите их на русский язык.

   1. It was the most interesting marketing strategy.

   2. The more information about people we collect, the better marketing strategy we have.

   3. He knows English as well as his sister. He is the best student in his group.

4. Перепишите предложения, подчеркните в каждом глагол-сказуемое и определите его видовременную форму и залог. Переведите предложения на русский язык. В разделе (б) обратить внимание на особенности перевода пассивных конструкций.

а) 1) Nowadays marketing includes planning, market research, and new pro-duct development, sales and advertising.

2) A new specialist needed useful information about product development.

3) The students will study this discipline next year.

b) 1) He was asked to explain his choice of marketing tools.

2) Different marketing stages are proposed to the students.

3) This theory has been discussed by the students.

5. Перепишите следующие предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1) We must learn marketing if we want to avoid overproduction.

2) Everyone can obtain useful information from different magazines.

3) You should have read this article at home.

4) Some fragments of market research are to be changed.

6. Перепишите следующие предложения, подчеркните Participle I и Participle II и установите функции каждого из них, т.е. укажите, является ли оно определением, обстоятельством или частью глагола-сказуемого. Переведите предложения на русский язык.

1) Having read much about marketing, they could understand nowadays stra-tegy.

2) The choice of marketing means made by our specialist was progressive.

3) Before producing new goods we must do a lot of market research.

4) They have read a lot of magazines and newspapers.

7. Прочтите и устно переведите текст. Перепишите и письменно переведите 1, 2, 3, 4 абзацы.

Marketing strategy nowadays

1. After his management course at Smallcrown Liverpool Ltd, Alexander Kuznetsov realized the important role of marketing in a commercial company’s activity and the necessity of having a marketing department in the structure of any enterprise. Having had a preliminary discussion with a marketing agency specialist, he decided to make up a report for Smallcrown- St. Petersburg Ltd. Management. He titled his report «Marketing Strategy nowadays». Some fragments of the report are given below.

2. Originally marketing was meant to help to avoid overproduction. Now marketing is considered to be a system of all business activities of any company in respect of coordinating supply and demand for the goods produced.

3. Before producing and selling the goods, one must do a lot of market research. Useful information for the purpose can be obtained from embassies, consulates and foreign trade representatives, from trade magazines or from specia-lized consultant agencies, which will do professional market research job for a certain fee.

4. The information needed is whether there is any demand for your goods, what is the market potential, what sort of competition is to be met (that is what price of the goods, including those produced locally is considered to be competitive) what domestic preferences, local trading customs and seasonal factors should be taken into account.

5. Actually, marketing covers not only market research, but also planning the assortment of goods, price policy, advertising and promotion of sales, controlling the sales and post sales servicing. So nowadays general marketing stra-tegy includes such essential elements: as planning, market research, new product development, sales, communications and advertising.

(Брюховец Н.А. Английский язык: менеджмент, маркетинг, таможенное дело.)