Пояснения к тексту:

competitors’ interest and claims интерес и претензии покупателей

attitudinal research исследование мнений

marketing intelligence study изучение информации о рынке

consumer product потребительские товары

communications mix организация контактов

printed matters печатные материалы

8. Прочтите 4-й абзац текста и письменно ответьте на следующий вопрос: What is involved with customers’ service?

Вариант 3

1. Перепишите следующие предложения. Определите по грамматическим признакам, какой частью речи являются слова, оформленные окончанием -s (-es), и какую функцию это окончание выполняет, т.е. служит ли оно:

а) показателем 3-го лица единственного числа глагола в Present Indefinite;

б) признаком множественного числа имени существительного;

в) показателем притяжательного падежа имени существительного (см. образец выполнения 1).

Переведите предложения на русский язык:

1. Our firm advertises these post-cards and receives many applications.

2. Marketing manager’s plans are to put Smallcrown back on its feet.

3. He asked a lot of questions about each interview.

2. Перепишите следующие предложения и переведите их, обращая внимание на особенности перевода на русский язык определений, выраженных именем существительным.

1) Williams forms a selection board to conduct an interview.

2. Some new men occupy key positions within the company.

3. We must follow the marketing requirement.

1. Перепишите следующие предложения, содержащие разные формы сравнения и переведите их на русский язык.

1) The higher the salary, the better you work.

2. He is the best specialist in our firm.

3. We can find better ways to put our firm on its feet.

1. Перепишите предложения, подчеркните в каждом глагол-сказуемое и определите его видовременную форму и залог. Переведите предложения на русский язык. В разделе (б) обратите внимание на особенности перевода пассивных конструкций.

a) 1) I hope you will take this position sooner or later.

2) They did not read what had happened to the top marketing manager.

3) Everything depends on the value of the candidate’s previous experience.

b) 1) A lot of money has been spent.

2) He was involved in a selection board.

3) A new applicant had been asked about.

5. Перепишите следующие предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1) Everyone should attend a conference.

2) We may receive many applicants and choose the best of them.

3) He must pay a great attention to the particular areas of each interview.

4) You have to think about the salary which you will be offered.

6. Перепишите следующие предложения, подчеркните Participle I и Participle II и установите функции каждого из них, т.е. укажите, является ли оно определением, обстоятельством или частью глагола-сказуемого. Переведите предложения на русский язык.

1) Occupying key positions, they must know a lot about new marketing po-licy.

2) He was asked to come into the waiting room.

3) You may introduce a new marketing policy designed by Williams.

4) A candidate being interviewed was my friend.

7. Прочтите и устно переведите текст. Перепишите и письменно переведите 1, 2, 3-й абзацы.

The Selection Board

1. When Williams introduced the new policy designed to put Smallcrown back to its feet, there followed a number of resignation from men occupying key positions within the company.

2. The posts that are vacant at the time are those of Personnel Manager, Transport Manager, and Deputy Head of Product development. Smallcrown advertises these posts and receives a great many applications. On the basis of the applicants’ curriculum vitae a short list of two candidates for each post is drawn up. Those selected are asked by a letter to attend the interview. For this purpose Williams forms a selection board to conduct the interviews. The board consists of himself, Robert Davis and Kelvin Murphy. The problem is to select the most suitable applicants of the two applying for each post.

3. Williams is the Chairman of the selection Board and therefore responsible for leading each interview. Of course he may be not very active in asking questions, but he must pay a great attention to the particular area of each interview carried not by Davis or Murphy.

4. It is quite clear that Davis, the Marketing Manager, Should approach each applicant with his marketing requirements firmly in mind, while Murphy, the Production Development Manager, should be especially interested in the candidate’s previous experience and his ideas about his future work in Smallcrown. Before interviewing a candidate, each member of the selection board should think over a number of questions which will help to appreciate the essential qualities of the applicant. The points which may help the selection board to work out their attitude to this or that candidate can be the following:

The salary which will be offered.

The qualification which are required for the job.

The value of the candidate’s previous experience.

The candidate’s attitude to the prospects that may be offered at the firm.

(Брюховец Н.А. Английский язык: менеджмент, маркетинг, таможенное дело.)