- •Culturally speaking
- •Introduction
- •Defining culture
- •Looking closer at the rules for distinguishing one culture from another which of them strike you as particularly salient and useful for describing the culture differences between nations?
- •Intercultural Communication: What’s Culture Anyway?
- •When giving your presentation take care of the following tips presentation
- •Present the following bits about class-consciousness in class British (American / Russian?) class-consciousness
- •Ethnic minorities and “going native”
- •Do you assess stereotypes as positive or negative phenomena? stereotypes and cultural genomics
- •Britishness and englishness
- •25 Weather Talk
- •The Reciprocity Rule
- •37 Grooming-talk
- •The Embarrassment Rule
- •If you want a more formal definition of gossip, the best I have come across is Noon & Delbridge (1993): ‘The
- •53 Female bonding:the Counter-compliment Rules
- •Humour rules
- •Irony rules
- •Using the telephone. The mobile phone
If you want a more formal definition of gossip, the best I have come across is Noon & Delbridge (1993): ‘The
process of informally communicating value-laden information about members of a social setting.’ This does not
quite cover all aspects of gossip – it excludes gossip about celebrities, for example, unless the concept of
‘members of a social setting’ is intended to include film stars, pop stars, royals and politicians, which seems
unlikely. But, to be fair, there is a sense in which our gossip about celebrities does involve treating them as
though they were members of our own social group – our conversations about the conflicts between characters
in soap operas, the relationship problems of supermodels and the marriages, careers and babies of film stars are
often indistinguishable from our gossip about family, friends and neighbours – so I’ll give Noon & Delbridge the
benefit of the doubt on this point.
In fact, one of the reasons I like this definition is that it gives some indication of the range of people about
whom gossipy information may be communicated, including the gossipers themselves. Researchers have found
that about half of ‘gossip time’ is taken up with discussion of the activities of the speaker or the immediate
audience, rather than the doings of other people. This definition also helpfully conveys the evaluative nature of
gossip. Although it has been shown that criticism and negative evaluations account for only about five per cent
of gossip time, gossip does generally involve the expression of opinions or feelings. Among the English, you will
find that these opinions or feelings may often be implied, rather than directly stated, or conveyed more subtly in
the tone of voice, but we rarely share details about ‘who is doing what with whom’ without providing some
indication of our views on the matter.
PRIVACY RULES
In quoting the research findings on the pervasiveness of English gossip above, I am not suggesting that the
English gossip any more than people in other cultures. I am sure that studies elsewhere would also find about
two-thirds of conversation time dedicated to much the same social matters. The researcher responsible for the
English findings (the psychologist Robin Dunbar) is convinced that this is a universal human trait, and indeed
maintains that language evolved to allow humans to gossip15 – as a substitute for the physical ‘social grooming’
of our primate ancestors, which became impractical among the much wider human social networks.
What I am suggesting is that gossip may be particularly important to the English, because of our obsession
with privacy. When I conducted interviews and focus-group discussions on gossip with English people of different
ages and social backgrounds, it became clear that their enjoyment of gossip had much to do with the element of
‘risk’ involved. Although most of our gossip is fairly innocuous (criticism and negative evaluations of others
account for only five per cent of gossip time), it is still talk about people’s ‘private’ lives, and as such involves a
sense of doing something naughty or forbidden.
The ‘invasion of privacy’ involved in gossip is particularly relevant for the reserved and inhibited English, for
whom privacy is an especially serious matter. It is impossible to overstate the importance of privacy in English
culture. Jeremy Paxman points out that: ‘The importance of privacy informs the entire organization of the
country, from the assumptions on which laws are based, to the buildings in which the English live.’ George Orwell
observes that: ‘The most hateful of all names in an English ear is Nosy Parker.’
I would add that a disproportionate number of our most influential social rules and maxims are concerned with
the maintenance of privacy: we are taught to mind our own business, not to pry, to keep ourselves to ourselves,
not to make a scene or a fuss or draw attention to ourselves, and never to wash our dirty linen in public. It is
worth noting here that ‘How are you?’ is only treated as a ‘real’ question among very close personal friends or
family; everywhere else, the automatic, ritual response is ‘Fine, thanks’, ‘OK, thanks’, ‘Oh, mustn’t grumble’, ‘Not
bad, thanks’ or some equivalent, whatever your physical or mental state. If you are terminally ill, it is acceptable
to say ‘Not bad, considering’.
As a result, thanks to the inevitable forbidden-fruit effect, we are a nation of curtain-twitchers, endlessly
fascinated by the tabooed private lives of the ‘members of our social setting’. The English may not gossip much
more than any other culture, but our privacy rules significantly enhance the value of gossip. The laws of supply
and demand ensure that gossip is a precious social commodity among the English. ‘Private’ information is not
given away lightly or cheaply to all and sundry, but only to those we know and trust.
This is one of the reasons why foreigners often complain that the English are cold, reserved, unfriendly and
stand-offish. In most other cultures, revealing basic personal data – your name, what you do for a living,
whether you are married or have children, where you live – is no big deal: in England, extracting such apparently
trivial information from a new acquaintance can be like pulling teeth – every question makes us wince and recoil. СOMMENT
THE GUESSING-GAME RULE
It is not considered entirely polite, for example, to ask someone directly ‘What do you do?’, although if you think
about it, this is the most obvious question to put to a new acquaintance, and the easiest way to start a
conversation. But in addition to our privacy scruples, we English seem to have a perverse need to make social life
difficult for ourselves, so etiquette requires us to find a more roundabout, indirect way of discovering what
people do for a living. It can be most amusing to listen to the tortured and devious lengths to which English
people will go to ascertain a new acquaintance’s profession without actually asking the forbidden question. The
guessing game, which is played at almost every middle-class social gathering where people are meeting each
other for the first time, involves attempting to guess a person’s occupation from ‘clues’ in remarks made about
other matters.
A comment about traffic problems in the local area, for example, will elicit the response ‘Oh, yes, it’s a
nightmare – and the rush hour is even worse: do you drive to work?’ The other person knows exactly what
question is really intended, and will usually obligingly answer the unspoken enquiry as well as the spoken one,
saying something like: ‘Yes, but I work at the hospital, so at least I don’t have to get into the town centre.’ The
questioner is now allowed to make a direct guess: ‘Oh, the hospital – you’re a doctor, then?’ (When two or three
possible occupations are indicated, it is polite to name the highest-status one as a first guess – doctor rather
than nurse, porter or medical student; solicitor rather than secretary. Also, even though an explicit guess is
permitted at this stage, it is best expressed as an interrogative statement, rather than as a direct question.)
Everyone knows the rules of this game, and most people tend to offer helpful ‘clues’ early in the conversation,
to speed the process along. Even if you are shy, embarrassed about your job, or trying to be enigmatic, it is
considered very rude to prolong the clue-hunting stage of the game for too long, and once someone makes an
explicit guess, you are obliged to reveal your occupation. It is almost equally impolite to ignore any obvious ‘cluedropping’
by your new acquaintance. If (to continue the medical theme) he or she mentions in passing that ‘My
surgery is just round the corner from here’, you are honour-bound to hazard a guess: ‘Oh, so – you’re a GP?’
When the person’s occupation is finally revealed, it is customary, however boring or predictable this
occupation might be, to express surprise. The standard response to ‘Yes, I am a doctor [or teacher, accountant,
IT manager, secretary, etc.]’ is ‘Oh, really?!’ as though the occupation were both unexpected and fascinating.
This is almost invariably followed by an embarrassed pause, as you search desperately for an appropriate
comment or question about the person’s profession – and he or she tries to think of something modest, amusing,
but somehow also impressive, to say in response.
Similar guessing-game techniques are often used to find out where people live, whether they are married,
what school or university they went to, and so on. Some direct questions are more impolite than others. It is less
rude, for example, to ask ‘Where do you live?’ than ‘What do you do?’, but even this relatively inoffensive
question is much better phrased in a more indirect manner, such as ‘Do you live nearby?’, or even more obliquely
‘Have you come far?’ It is more acceptable to ask whether someone has children than to ask whether he or she is
married, so the former question is generally used as a roundabout way of prompting clues that will provide the
answer to the latter. (Many married English males do not wear wedding rings, so the children question is often
used by single females to encourage them to reveal their marital status. This can only be done in an appropriate
conversational context, however, as asking the children question ‘out of the blue’ would be too obvious an
attempt to ascertain a male’s availability.)
The guessing-game rituals allow us, eventually, to elicit this kind of rudimentary census-form information, but
the English privacy rules ensure that any more interesting details about our lives and relationships are reserved
for close friends and family. This is ‘privileged’ information, not to be bandied about indiscriminately. The English
take a certain pride in this trait, and sneer at the stereotyped Americans who ‘tell you all about their divorce,
their hysterectomy and their therapist within five minutes of meeting you’. This cliché, although not entirely
without foundation, probably tells us more about the English and our privacy rules than it does about the
Americans.
Incidentally, the English privacy rules, especially the taboo on ‘prying’, can make life quite difficult for the
hapless social researcher whose life-blood data can only be obtained by constant prying. Many of the findings in
this book were discovered the hard way, by pulling metaphorical teeth, or, more often, desperately trying to find
sneaky tricks and stratagems that would help me to get round the privacy rules. Still, the process of devising and
experimenting with such tricks led me to the identification of some unexpected and interesting rules, such as the
distance rule.
The Distance Rule
Among the English, gossip about one’s own private doings is reserved for intimates; gossip about the private lives
of friends and family is shared with a slightly wider social circle; gossip about the personal affairs of
acquaintances, colleagues and neighbours with a larger group; and gossip about the intimate details of public
figures’ or celebrities’ lives with almost anyone. This is the distance rule. The more ‘distant’ from you the subject
of gossip, the wider the circle of people with whom you may gossip about that person.
The distance rule allows gossip to perform its vital social functions – social bonding; clarification of position
and status; assessment and management of reputations; transmission of social skills, norms and values – without
undue invasion of privacy. More importantly, it also allows nosey-parker anthropologists to formulate their prying
questions in such a roundabout manner as to bypass the privacy rules.
If, for example, you want to find out about an English person’s attitudes and feelings on a sensitive subject,
such as, say, marriage, you do not ask about his or her own marriage – you talk about someone else’s marriage,
preferably that of a remote public figure not personally known to either of you. When you are better acquainted
with the person, you can discuss the domestic difficulties of a colleague or neighbour, or perhaps even a friend or
relative. (If you do not happen to have colleagues or relatives with suitably dysfunctional marriages, you can
always invent these people.)
The Reciprocal Disclosure Strategy
If you are determined to find out about your new English friend’s own marital relations, or any other ‘private’
matter, you will probably have to resort to the Reciprocal Disclosure Strategy. There is a more or less universal
rule whereby people almost unconsciously try to achieve some degree of symmetry or balance in their
conversations, such that if you tell them something about your own ‘private’ life, the other person will feel
obliged, if only out of reflex politeness, to reciprocate with a comparably personal disclosure. You can then
gradually escalate the level of intimacy by making your next disclosure somewhat more revealing, in the hope of
eliciting an equivalent response, and so on.
Among the English, however, you would be advised to start with a very minor, trivial disclosure – something
that barely counts as ‘private’ at all, and that can be dropped into the conversation casually – and work up, step
by step, from this innocuous starting point. The Reciprocal Disclosure Strategy is a laborious, painstaking
procedure, but it is often the only way of tricking the English into breaking their privacy taboos.
You might find it quite an amusing experiment, though, to pick the most reserved, buttoned-up English people
you can find, and see just how far you can get them to unbend using this technique. Being English myself, I
often found it easier to make up my ‘personal revelations’ than to disclose anything about my real private life. I
am sorry to bring my profession into disrepute by admitting to such deceptions, but this would not be an honest
account of my research if I neglected to mention all the lies I told.
EXCEPTION TO THE PRIVACY RULE
There is a curious exception to the privacy rules, which, although it applies only to a certain rather privileged
section of English society, is worth mentioning as it tells us something about Englishness. I call it the ‘print
exception’: we may discuss in print (newspapers, magazines, books, etc.) private matters that we would be
reluctant or embarrassed to talk about with, say, a new acquaintance at a party. It may seem strange or even
perverse, but it is somehow more acceptable to divulge details of one’s personal life in a book, newspaper column
or magazine article than to do so in the much less public arena of a small social gathering.
Actually, this is one of those ‘exceptions that proves the rule’, in that what it really tells us is that the vogue
for confessional journalism and other candid writing has not significantly affected the rules of behaviour in
everyday English life. A newspaper or magazine columnist may tell millions of complete strangers about her messy
divorce, her breast cancer, her eating disorder, her worries about cellulite, or whatever, but she will not take
kindly to being asked personal questions about such matters by an individual stranger at a private social event.
Her taboo-breaking is purely professional; in real life, she observes the English privacy and distance rules like
everyone else, discussing private matters only with close friends, and regarding personal questions from anyone
outside this inner circle as impertinent and intrusive. Just as you would not ask a professional topless model to
take her top off at a family Sunday lunch, so you do not ask professional soul-barers to bare their souls over the
canapés at a private party.
The ‘print exception’ is sometimes extended to cover other media such as television or radio documentaries
and chat-shows. It is generally the case, however, that English professional soul-barers disclose rather less in
these contexts than in the printed word. The television documentary about the late John Diamond’s battle with
throat cancer, for example, was far more squeamish and less ‘personal’ than his newspaper columns and book on
the same subject. One also sometimes sees the bizarre phenomenon of an English soul-barer, who has written a
highly revealing book or column, coming over all coy and embarrassed, and taking refuge in nervous jokes and
euphemisms, when interviewed about it on a chat-show. This is not to say that all soul-barers are more reserved
and restrained in such contexts, but there does seem to be a subtle yet noticeable difference in degree of
disinhibition between the written and the spoken word. And even those who do not observe this fine distinction,
and talk freely about their private affairs in documentaries and chat-shows, will still subscribe to the privacy rules
when they are not on air.
There are, of course, in England as elsewhere, some people who will do or say or reveal almost anything,
anywhere, to achieve their ‘fifteen minutes of fame’, or to score points off someone, or to make money. But
those who break the privacy rules (and these are clearly breaches, not exceptions) in this blatant manner are a
tiny minority, and their antics are generally reviled and ridiculed by the rest of the population, indicating that
observance of these rules is still the norm.
Sex Differences in English Gossip Rules
Contrary to popular belief, researchers have found that men gossip just as much as women. In one English
study, both sexes devoted the same amount of conversation time (about 65 per cent) to social topics such as
personal relationships; in another, the difference was found to be quite small, with gossip accounting for 55 per
cent of male conversation time and 67 per cent of female time. As sport and leisure have been shown to occupy
about 10 per cent of conversation time, discussion of football could well account for the difference.
Men were certainly found to be no more likely than women to discuss ‘important’ or ‘highbrow’ subjects such
as politics, work, art and cultural matters – except (and this was a striking difference) when women were
present. On their own, men gossip, with no more than five per cent of conversation time devoted to non-social
subjects such as work or politics. It is only in mixed-sex groups, where there are women to impress, that the
proportion of male conversation time devoted to these more ‘highbrow’ subjects increases dramatically, to
between 15 and 20 per cent.
In fact, recent research has revealed only one significant difference, in terms of content, between male and
female gossip: men spend much more time talking about themselves. Of the total time devoted to conversation
about social relationships, men spend two thirds talking about their own relationships, while women only talk
about themselves one third of the time.
Despite these findings, the myth is still widely believed, particularly among males, that men spend their
conversations ‘solving the world’s problems’, while the womenfolk gossip in the kitchen. In my focus groups and
interviews, most English males initially claimed that they did not gossip, while most of the females readily
admitted that they did. On further questioning, however, the difference turned out to be more a matter of
semantics than practice: what the women were happy to call ‘gossip’, the men defined as ‘exchanging
information’.
Clearly, there is a stigma attached to gossip among English males, an unwritten rule to the effect that, even if
what one is doing is gossiping, it should be called something else. Perhaps even more important: it should sound
like something else. In my gossip research, I found that the main difference between male and female gossip is
that female gossip actually sounds like gossip. There seem to be three principal factors involved: the tone rule,
the detail rule and the feedback rule.
THE TONE RULE
The English women I interviewed all agreed that a particular tone of voice was considered appropriate for gossip.
The gossip-tone should be high and quick, or sometimes a stage whisper, but always highly animated. ‘Gossip’s
got to start with something like [quick, high-pitched, excited tone] “Oooh – Guess what? Guess what?”’ explained
one woman, ‘or “Hey, listen, listen [quick, urgent, stage-whisper] – you know what I heard?”’ Another told me:
‘You have to make it sound surprising or scandalous, even when it isn’t really. You’ll go, “Well, don’t tell anyone,
but . . .” even when it’s not really that big of a secret.’
Many of the women complained that men failed to adopt the correct tone of voice, recounting items of gossip
in the same flat, unemotional manner as any other piece of information, such that, as one woman sniffed, ‘You
can’t even tell it’s gossip.’ Which, of course, is exactly the impression the males wish to give.
THE DETAIL RULE
Females also stressed the importance of detail in the telling of gossip, and again bemoaned the shortcomings of
males in this matter, claiming that men ‘never know the details’. ‘Men just don’t do the he-said-she-said thing,’
one informant told me, ‘and it’s no good unless you actually know what people said.’ Another said: ‘Women tend
to speculate more . . . They’ll talk about why someone did something, give a history to the situation.’ For women,
this detailed speculation about possible motives and causes, requiring an exhaustive raking over ‘history’, is a
crucial element of gossip, as is detailed speculation about possible outcomes. English males find all this detail
boring, irrelevant and, of course, un-manly.
THE FEEDBACK RULE
Among English women, it is understood that to be a ‘good gossip’ requires more than a lively tone and attention
to detail: you also need a good audience, by which they mean appreciative listeners who give plenty of
appropriate feedback. The feedback rule of female gossip requires that listeners be at least as animated and
enthusiastic as speakers. The reasoning seems to be that this is only polite: the speaker has gone to the trouble
of making the information sound surprising and scandalous, so the least one can do is to reciprocate by sounding
suitably shocked. English men, according to my female informants, just don’t seem to have grasped this rule.
They do not understand that ‘You are supposed to say “NO! Really?” and “Oh my GOD!”’
My female informants agreed, however, that a man who did respond in the approved female manner would
sound inappropriately girly, or even disturbingly effeminate. Even the gay males I interviewed felt that the ‘NO!
Really?’ kind of response would be regarded as decidedly ‘camp’. The unwritten rules of English gossip etiquette
do allow men to express shock or surprise when they hear a particularly juicy bit of gossip, but it is understood
that a suitable expletive conveys such surprise in a more acceptably masculine fashion.
English Males, Animation and the Three-emotions Rule
It is possible that these sex differences in gossip rules may account for the persistence of the ‘gossip is female’
myth. If popular perceptions equate high-pitched, quick, animated speech, and frequent use of expressions such
as ‘Guess what? Guess what?’ and ‘NO! Really?’ with gossip, then male conversations, at least in England, will
very rarely sound like gossip, although their content may be identifiable as gossip. Gossiping English males sound
as though they are talking about ‘important issues’ (or cars, or football) – which is of course precisely their
intention.
Some of these rules and sex differences may not be peculiarly English. The detail rule, for example, may even
be a universal female trait, it being well established that females tend to be more verbally skilled than males. I
would also expect similar research in America and perhaps Australia to find similar higher levels of animation in
female gossip, both in the telling and in the response. But these are countries influenced at least to some extent
by English culture, and my admittedly more limited research in other European cultures indicates that males in
these societies are much less restrained, and considerably more animated, in their discussions of social matters.
‘NON! C’est pas vrai? Ah, mon Dieu!’ is certainly a perfectly normal and acceptable male response to a scandalous
bit of gossip in France, for example, and I have heard similarly animated male gossip in Italy, Spain, Belgium,
Poland, Lebanon and Russia.
It is not that men in these cultures are any less concerned than English males about appearing effeminate.
Fear of being seen as unmanly is undoubtedly a male cross-cultural universal. It is just that only the English (and
our ‘colonial descendants’) seem to regard animated tones and expressive responses as effeminate.
Nor am I saying that English conversation codes do not allow men to express emotion. English males are
allowed to express emotion. Well, they are allowed to express some emotions. Three, to be precise: surprise,
providing it is conveyed by expletives; anger, generally communicated in the same manner; and elation/triumph,
which again often involves shouting and swearing. It can thus sometimes be rather hard to tell exactly which of
the three permitted emotions an Englishman is attempting to express.
UNIT 4. BONDING TALK: CONVERSATIONAL STYLE (SIGNALS AND DEVICES)
WHAT IS YOUR IDEA OF ESTABLISHING CONTACT CONVERSATIONALLY (WITHIN THE SAME CULTURE OR INTERCULTULLY)? ARE YOU AWARE OF THE CLOSE RELATIONSHIP BETWEEN WHAT IS SAID (SEMANTICS) AND HOW IT IS SAID (PRAGMATICS)? DO YOU EVER FEEL MISUNDERSTOOD BECAUSE YOUR CONVERSATION SIGNALS DIFFER FROM THOSE OF OTHER PEOPLE YOU COMMUNICATE WITH? DO YOU THINK ENGLISH/AMERICAN/RUSSIAN BONDING TALK ( K.FOX’S TERM) IS DISTINCTLY SEX-SPECIFIC (male vs. female strategies)?
Failure to pay attention to the phonetic means (e.g. changing the speed of speaking, using proper pausation, varying loudness and pitch, voice quality etc.) that might help us accomplish the work of conversation, such as showing attention, interest, or solidarity can lead to serious interpersonal misunderstandings. Someone who speaks slowly or softly can feel that he is being cut off by someone with a louder, more rapidly paced conversational style. Misreading conversational signals could also have wider social consequences. A NewYorker’s rapid speech style can be misinterpreted as impolite and aggressive, while speakers with a southern drawl, for instance, could be misperceived as slow and lazy. As J. Wilce, an American Professor of Anthropology, would put it, when conversational style is taken to be an icon, or a essential characteristic of the speaker, instead of an index pointing to regional origin, this can lead to the development of stereotypes and prejudice (more examples from the students).
D. Tannen’article “Conversational signals and devices” (to scan pp.150-160):
SIGNALS
-Pacing and pausing
-Loudness
-Pitch and intonation
DEVICES (The gears of conversation)
-Expressive reaction
-Asking questions
-The art of ritual complaining
-Setting a good example
Tannen’s signals are not the only ones in use. CAN YOU THINK OF SOME OTHERS (voice quality)?
READ THE PASSAGES FROM “Watching the English” AND NOTE THE DIFFERENCE BTW ENGLISH FEMALE AND MALE BONDING (=ESTABLISHING CONTACT). ARE THE SPECIFIC TRAITS THE SAME IN OTHER CULTURES (IN RUSSIA, FOR INSTANCE)?
