Homework #8

Questions:

1. Do you think it is a good report?

No, I do not think that it is a good report.

2. Why/why not?

Let`s start from determining which type of report is shown here. Due to the fact that there is a recommendation section, it is an analytical type of report.

The first reason why it is not a good report in my opinion, headings are improper so that instead of writing “Memorandum”, it should be “Memo” word written in center.

Another mistake is in improper presentation and improper order of date, subject, receiver, and sender information. Also, the author in the subject was supposed to write the problem of the given situation and not what he will include on the report, like he did in the above given report. Moreover the very first paragraph should clarify who requested the report, when it was requested and who wrote it, which this report did not have. Additionally, the author should include sections which state the main problems and he should also explain how the information used in the analysis was collected. Also there is no order of the sections. “Summary” section supposed to be at the end of the report, while in this report it is at the beginning. This memo seems like very messy and does not have any style of writing and proper order.

3. Could it be improved and, if yes, then how?

Yes, even it should be improved to be successfull. The main step before you will start to write a report you should apply three – step writing process to reports and proposals: planning, writing and completing. Each step has steps under itself. Planning step includes analyzing the given situation, collect the information, select the most appropriate medium which will help to deliver the problem and at the end the author should define the purpose and approach (direct or indirect). In the writing step the author should define the style which will be appropriate to the audience and choose the right sentences that will help to build credibility with the audience. In the last completing step the author should look at the grammar, spelling and be sure that the content of the report will build a strong relationship with the given audience. All of these steps will help to make any report more credible and valuable.

Student’s name: Tokanova Botakoz

Student’s ID: 20112331

Homework # 9 Writing Cover Letter

Subject: Corporate Communications Manager – Botakoz Tokanova

Dear Hiring Manager,

I would like to express my interest in a position as a Corporate Communications Manager for CBD, Global Investment Bank. As highly qualified specialist in Public Relations with marketing and communications experience, I believe I am a strong candidate for a position for CBD, Global Investment Bank Company.

Working for big international financial company - European Investment Bank as Public Relations Manager, I had an opportunity to work across variety of projects by developing special communications programs for both external and internal users. I worked closely with company management team as well as with key company departments: HR, Public Relations and Marketing teams in order to implement communication programs internally as well as took part in developing the content for the company website for external usage.

You specify that you are looking for someone with tertiary qualification in marketing/communications or public relations, as well as with excellent written and verbal skills and ability to think, act and work quickly across a variety of projects. As a graduate with Public Relations major, Public Relations Manager in European Investment Bank, marketing communications manager at “Resmi” Investment fund and implementer of several successful communication programs, I have become a skilled communications specialist with a variety of experience.

I have attached my resume. Thank you for your time and consideration.

Sincerely,

Botakoz Tokanova

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Botakoz Tokanova,

510 Seifullin Ave.

Almaty

E-mail: botakoz.tokanova@kimep.kz

Cell: +7 7789541515

Student’s name: Tokanova Botakoz

Student’s ID: 20112331