- •Contents
- •Предисловие
- •Unit One Working in the Company
- •To work in the company is not easy. You will have to be responsible for
- •Put the letters in the right order:
- •Find 10 words connected with the theme “Dress Code”:
- •Correct the mistakes:
- •Skirts, Dresses, and Skirted Suits
- •Slacks, Pants, and Suit Pants
- •Shoes and Footwear
- •Translate from Russian into English:
- •Read and translate the text: Work Dress Code
- •Hats and Head Covering
- •Answer the questions:
- •Agree or disagree with the statements. Prove your opinion:
- •Unit Two Management
- •Match the words to make up word-expressions:
- •Read the following text and do the tasks: Management
- •Read and translate the texts about levels and areas of management: Levels of Management
- •Translate the sentences into English:
- •Unit Three Marketing
- •What do you think marketing is? Try to define it with your own words.
- •Now “put” the words connected with the term marketing in the case:
- •Read the following text and do the tasks after it: Marketing
- •7.3. Read the text from Ex.2 with the words filled in and answer the following questions:
- •7.4. Find the sentences from the text which have the same meaning or express the same general idea as the sentences below:
- •7.6. Choose the right variant to complete the sentences:
- •Market Research
- •8.1. Answer the questions to the text:
- •8.2. Write down the words in bold to your dictionaries.
- •8.3. Complete each sentence with the correct word:
- •8.3. Write the complete sentence about each of the following. Use the dictionary.
- •Unit Four Business Correspondence
- •1. What does business correspondence include?
- •2. “Put” the words connected with Business Correspondence in the case:
- •Read an abstract about business correspondence and answer the questions
- •Business Correspondence
- •Answer the questions:
- •Let’s read more details about business letters. Translate the text into
- •Business Letters
- •There are eight important parts in a typical “standard” business letter.
- •45 Broughton Street, Brighton
- •Sender’s address
- •4. Salutation (here or below
- •5. Body the receiver’s
- •6 . Complimentary
- •Here are some phrases which business people use in typical business
- •8. Read and notice how the standard phrases are used in this letter:
- •10. Write the dates given in proper forms of business letter format:
- •11. Write a reply to the following letter:
- •13. The text of a letter replying to a complaint is given. Complete it choosing from the alternatives given below to fill in the gaps. The first has been done for you:
- •15. Are the following statements true or false?
- •16. Translate from Russian into English:
- •17. Now you know the main aspects of business letter writing. Try to write your own business letter.
- •Unit Five Public Relations
- •1. Write down the new words in your dictionary:
- •Read the following text and translate it: What is pr?
- •3. Answer the questions according to the text:
- •4. Here are some more characteristics of a pr Practitioner. Read them:
- •5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.
- •6. Read the new vocabulary and add it to your dictionary:
- •There are 7 words hidden in this box. Find them. Note that the words
- •Read the text and do the exercises after it: Media Dependence on Public Relations
- •11.1. Find the English equivalents in the text. Use them in sentences of your own
- •11.2. Find the words in the text which describe or mean the following:
- •11.4. Match the words having the opposite meaning
- •11.5. Complete the following sentences from the text and translate them into Russian:
- •11.6. Complete the sentences with the words in the box:
- •12. Agree or disagree:
- •13. Render the following item in English:
- •Unit Six Advertisement
- •What do you know about the history of advertising?
- •7. Read and translate the text: Advertisement as a Service
- •Read the following text: Publicity versus Advertising
- •13.1. Answer the questions:
- •13.4. Give the antonyms:
- •14. What are your favourite tv commercials? Describe them to your partners and explain why you think they are effective.
- •15. Read these two texts about posters. Define the main idea and retell one of the texts in your own words.
- •Precursors of the Posters
- •16. Read the text and tell about your favorite color: Usage of Colors in Posters
- •Your boss has a task for you. Choose any good and try to advertise it
- •In order to make the others want to buy it. Create a poster for your ad. Do not forget about “Golden Rules” of advertising.
- •Read and translate:
- •Read and translate the text about appearance of the first banks
- •The Origin of Modern Banking
- •3.1. Answer the questions to the text:
- •Retell the text with the help of the questions.
- •Define the following statements as true (t) or false (f):
- •4. Let’s play the game:
- •4.1. Choose the profession which better suites you.
- •Curriculum vitae
- •4.2. Your partner should ask you the following questions:
- •Start working!
- •5. Here is the active vocabulary which will be useful for you. Read it very attentively and remember:
- •6. Match the words with their synonyms:
- •7. Read the text and translate it paying attention to the vocabulary: Bank
- •7.1. Answer the following questions:
- •10. Now check the knowledge of your partner! In Ex.10 close the left column with the left hand. Read the definitions from the right column. Your partner should guess the term.
- •11. In the following text you will find the information about the usage of the banking services. Read the text carefully and give a summary of it in pen: Banking Services
- •8. Write down the names of the general bank financial products in your exercise books:
- •9. Read the following definitions:
- •The list of clients
- •Roles for the clients:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •13. Read and translate the text, then do the tasks after it: Canadian Payments System
- •13.1. State whether the following statements are true (t) or false (f):
- •13.2. Find the sentences in the text expressing the same idea as in the statements given below:
- •13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
- •13.4. Translate word combinations from Russian into English:
- •13.6. Fill in the gaps where necessary:
- •13.7. Match the words with their synonyms:
- •13.8. Insert the suitable word:
- •14. Make up the dialogues using your active vocabulary in the following situations:
- •This applause is for you!
- •Литература
Put the letters in the right order:
krist, tmcueos, selhe, casacsresio, yflhas, otbtan, slfat, duweraern, pppaarrotie, ewsatre, eot, cmtha, osehs.
Find 10 words connected with the theme “Dress Code”:
d
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m
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p
p
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p
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e
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m
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r
w
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m
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m
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b
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f
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v
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Correct the mistakes:
Unappropriate accessories, a man’s costume, a casual law-cut blouse, flashy sweeter, deck-typed shoes, a butter-down shirt, turtleneks, a dress with clearage, slaks, open toy shoes, to mach underwear, thorns, snickers, shoes with heels, a fraied skirt.