- •Contents
- •Предисловие
- •Unit One Working in the Company
- •To work in the company is not easy. You will have to be responsible for
- •Put the letters in the right order:
- •Find 10 words connected with the theme “Dress Code”:
- •Correct the mistakes:
- •Skirts, Dresses, and Skirted Suits
- •Slacks, Pants, and Suit Pants
- •Shoes and Footwear
- •Translate from Russian into English:
- •Read and translate the text: Work Dress Code
- •Hats and Head Covering
- •Answer the questions:
- •Agree or disagree with the statements. Prove your opinion:
- •Unit Two Management
- •Match the words to make up word-expressions:
- •Read the following text and do the tasks: Management
- •Read and translate the texts about levels and areas of management: Levels of Management
- •Translate the sentences into English:
- •Unit Three Marketing
- •What do you think marketing is? Try to define it with your own words.
- •Now “put” the words connected with the term marketing in the case:
- •Read the following text and do the tasks after it: Marketing
- •7.3. Read the text from Ex.2 with the words filled in and answer the following questions:
- •7.4. Find the sentences from the text which have the same meaning or express the same general idea as the sentences below:
- •7.6. Choose the right variant to complete the sentences:
- •Market Research
- •8.1. Answer the questions to the text:
- •8.2. Write down the words in bold to your dictionaries.
- •8.3. Complete each sentence with the correct word:
- •8.3. Write the complete sentence about each of the following. Use the dictionary.
- •Unit Four Business Correspondence
- •1. What does business correspondence include?
- •2. “Put” the words connected with Business Correspondence in the case:
- •Read an abstract about business correspondence and answer the questions
- •Business Correspondence
- •Answer the questions:
- •Let’s read more details about business letters. Translate the text into
- •Business Letters
- •There are eight important parts in a typical “standard” business letter.
- •45 Broughton Street, Brighton
- •Sender’s address
- •4. Salutation (here or below
- •5. Body the receiver’s
- •6 . Complimentary
- •Here are some phrases which business people use in typical business
- •8. Read and notice how the standard phrases are used in this letter:
- •10. Write the dates given in proper forms of business letter format:
- •11. Write a reply to the following letter:
- •13. The text of a letter replying to a complaint is given. Complete it choosing from the alternatives given below to fill in the gaps. The first has been done for you:
- •15. Are the following statements true or false?
- •16. Translate from Russian into English:
- •17. Now you know the main aspects of business letter writing. Try to write your own business letter.
- •Unit Five Public Relations
- •1. Write down the new words in your dictionary:
- •Read the following text and translate it: What is pr?
- •3. Answer the questions according to the text:
- •4. Here are some more characteristics of a pr Practitioner. Read them:
- •5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.
- •6. Read the new vocabulary and add it to your dictionary:
- •There are 7 words hidden in this box. Find them. Note that the words
- •Read the text and do the exercises after it: Media Dependence on Public Relations
- •11.1. Find the English equivalents in the text. Use them in sentences of your own
- •11.2. Find the words in the text which describe or mean the following:
- •11.4. Match the words having the opposite meaning
- •11.5. Complete the following sentences from the text and translate them into Russian:
- •11.6. Complete the sentences with the words in the box:
- •12. Agree or disagree:
- •13. Render the following item in English:
- •Unit Six Advertisement
- •What do you know about the history of advertising?
- •7. Read and translate the text: Advertisement as a Service
- •Read the following text: Publicity versus Advertising
- •13.1. Answer the questions:
- •13.4. Give the antonyms:
- •14. What are your favourite tv commercials? Describe them to your partners and explain why you think they are effective.
- •15. Read these two texts about posters. Define the main idea and retell one of the texts in your own words.
- •Precursors of the Posters
- •16. Read the text and tell about your favorite color: Usage of Colors in Posters
- •Your boss has a task for you. Choose any good and try to advertise it
- •In order to make the others want to buy it. Create a poster for your ad. Do not forget about “Golden Rules” of advertising.
- •Read and translate:
- •Read and translate the text about appearance of the first banks
- •The Origin of Modern Banking
- •3.1. Answer the questions to the text:
- •Retell the text with the help of the questions.
- •Define the following statements as true (t) or false (f):
- •4. Let’s play the game:
- •4.1. Choose the profession which better suites you.
- •Curriculum vitae
- •4.2. Your partner should ask you the following questions:
- •Start working!
- •5. Here is the active vocabulary which will be useful for you. Read it very attentively and remember:
- •6. Match the words with their synonyms:
- •7. Read the text and translate it paying attention to the vocabulary: Bank
- •7.1. Answer the following questions:
- •10. Now check the knowledge of your partner! In Ex.10 close the left column with the left hand. Read the definitions from the right column. Your partner should guess the term.
- •11. In the following text you will find the information about the usage of the banking services. Read the text carefully and give a summary of it in pen: Banking Services
- •8. Write down the names of the general bank financial products in your exercise books:
- •9. Read the following definitions:
- •The list of clients
- •Roles for the clients:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •13. Read and translate the text, then do the tasks after it: Canadian Payments System
- •13.1. State whether the following statements are true (t) or false (f):
- •13.2. Find the sentences in the text expressing the same idea as in the statements given below:
- •13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
- •13.4. Translate word combinations from Russian into English:
- •13.6. Fill in the gaps where necessary:
- •13.7. Match the words with their synonyms:
- •13.8. Insert the suitable word:
- •14. Make up the dialogues using your active vocabulary in the following situations:
- •This applause is for you!
- •Литература
Translate the sentences into English:
1. Существует три основных уровня управления (менеджмента): высший менеджмент, менеджмент среднего звена и менеджмент первого звена.
2. Высшие менеджеры направляют и контролируют общую деятельность организации, они определяют стратегию и основную политику фирмы.
3. Высшими менеджерами организации являются президент, вице-президент, главный исполнительный директор и члены совета директоров (правления). 4. Менеджер среднего звена реализует (осуществляет) стратегию и основную политику, спускаемые с верхнего уровня организации. 5. Средними менеджерами организации являются руководитель подразделения, начальник отдела, директор завода и директор производства. 6. Менеджер первого звена следит за деятельностью неуправленческих служащих и координирует ее.
7. Менеджерами первого звена являются инспектор, мастер, руководитель отдела, руководитель проекта. 8. Менеджеры первого звена работают с неуправленческими работниками и решают повседневные проблемы.
9. Неуправленческие работники представляют основную рабочую силу организации. 10. Самыми обычными сферами управления являются финансы, производственные операции, маркетинг, людские ресурсы и администрирование. 11. Заведующий финансами прежде всего отвечает за финансовые ресурсы организации. 12. Традиционно директор производства ассоциируется с производством товаров. 13. Однако в последние годы управление производством относится к производству товаров и услуг.
14. Управляющий маркетингом ответственен за обмен продукцией между организацией и ее постоянными покупателями или клиентами.
13.
Read the names of skills which a good manager should master:
conceptual skill концептуальное мастерство
decision making skill навык принятия решений
analytic skill аналитическое мастерство
administrative skill административное мастерство
communicational skill навык общения (коммуникационный навык)
interpersonal skill (psychological skill) психологическое мастерство
technical skill техническое мастерство
Read the text and do the tasks after it:
Management Skills
Effectiveness of a manager's activity depends on certain important skills. These skills can be divided into seven different categories: conceptual, decision making, analytic, administrative, communicational, interpersonal and technical. 1. A conceptual skill is the ability of a manager to see the "general picture" of an organization. Managers must understand how their duties and the duties of other managers fit together to plan their activity in a proper way and get the required results. This skill is very important for top managers because it helps them to plan “super goals” and to develop proper strategies for the whole organization. 2. A decision making skill is the ability of a manager to choose the best course of actions of two or more alternatives. A manager must decide the following: 1) What objectives and goals must be reached? 2) What strategy must be implemented? 3) What resources must be used and how must they be distributed? 4) What kind of control is needed?
In short, managers are responsible for the most important decisions which are required to carry out any organizational activity. 3. An analytic skill is the ability to determine the most important problem of many other problems and identify the causes of each problem before implementing a proper action plan. This ability is especially important for top managers because they have to solve complex problems.
4. An administrative skill is the ability of a manager to keep to the organizational rules specified for the production process within a limited budget, and coordinate the flow of information and paper work in his group and in other groups. 5. A communicational skill is the ability of manager to share his ideas and opinions with other people both orally and in writing. This skill is a decisive factor of a manager's success. Some investigations show that top managers and middle managers spend approximately 80% (percent) of their work time in communicating with each other. 6. An interpersonal skill (psychological skill) is the ability to deal effectively with other people both inside and outside the organization. It is the ability to understand the needs and motives of other people. This skill is very important for a good psychological atmosphere for successful activity in the common work in future. If interpersonal relations are good, a manager will be successful in getting a support in the development and implementation of organizational plans. 7. A technical skill is a specific competence to accomplish a task. The lower is a manager's level in the organization, the closer is his/her connection with the production process. Thus first-line managers have the closest connection with the production process. They need high technical skills to provide technical guidance for the subordinates. Top managers don't need these skills as much as first-line managers but the knowledge of the technical sphere is useful for all the managers.
13.1. Translate the words and word combinations from the text: to see the “general picture” of an organization; to get the required results; to plan “super goals”; to carry out any organizational activity; to determine a problem; to solve a problem; to implement an action plan; a limited budget; the flow of information; to share ideas with; production process; to communicate with; to be useful for.
13.2. Translate into English:
1. Мастерство человеческих отношений (психологическое мастерство) – это способность менеджеров эффективно взаимодействовать с другими людьми. 2. Это мастерство имеет большое значение для хорошей психологической атмосферы в организации. 3. Концептуальное мастерство – это способность менеджера представлять (see) «общую картину» организации. 4. Концептуальное мастерство имеет очень большое значение для высших менеджеров, потому что оно помогает им планировать и разрабатывать стратегии для организации в целом. 5. Административное мастерство – это способность менеджера исполнять организационные правила, (предписанные) для процесса производства. 6. Аналитическое мастерство особенно важно для высших менеджеров, потому что они должны решать сложные проблемы. 7. Менеджеры должны понимать, как их обязанности согласуются с обязанностями других менеджеров. 8. Менеджеры ответственны за наиболее важные решения, требуемые для выполнения любой организационной деятельности.
13.3. Define the less and the most important skills of a manager.
Prove your opinion. Work in pairs.
