- •Мир рекламы – II
- •Содержание
- •Предисловие
- •Глава I. How to Advertise
- •1.1. Advertising Steps
- •Setting the objectives [informing, persuading, reminding]
- •Drawing up the budget
- •The assessment of the results
- •Vocabulary:
- •1.2. How Does Advertising Work?
- •1.3. How To Advertise In Five Lessons
- •1.4. How To Write An Advertisement
- •1.5. Adverts
- •1.6. Advertising
- •Vocabulary:
- •1.7. Effective Ad Design Takes Full Advantage Of Buyers’ 4 Ad Reading Habits
- •1.8. Do Advertisers Sometimes Distort the Truth?
- •Vocabulary:
- •Глава II. Advertising Slogans and Trademarks
- •2.1. Advertising Slogans
- •2.2. Kinds of Slogans
- •2.3. Stylistic Means Used In Slogans ( Из работы Кочаковой Екатерины, 3р2-2007, на конференцию-фестиваль «Юность Большой Волги»)
- •2.4. Unforgettable Slogans
- •Land Rover go beyond
- •2.5. Brands and Trademarks
- •On the left below are the real names of fourteen British firms or shops. Give the normal spelling of each and find on the right the kind of business it is:
- •Products are often named in the same way as the businesses above. Give the normal spelling of each real product on the left below and find on the right what kind of product it is:
- •Some British firms use normal spelling in their names but form them by combining two words into one. What kind of business do the following real firms do?
- •Приложение
- •1. Ответы к упражнениям
- •1.4. How To Write An Advertisement
- •2.4. Brands and Trademarks
- •2. Образцы печатной рекламы на английском языке
On the left below are the real names of fourteen British firms or shops. Give the normal spelling of each and find on the right the kind of business it is:
a) LITE BITE |
photo-processing shop |
b) SHUSELLA |
photo -copying firm |
c) KEEP-A-CREASE |
children’s clothes shop |
d) SUPASNAPS |
snack bar |
e) KWICK KOPY |
snack bar |
f) KWALITY FASHIONS |
shoe-shop |
g) KUMFY KIDDY WEAR |
dry cleaners |
h) HANDICARS |
taxi firm |
i) MR.KLEEN |
garage and repair shop |
j) SNAX |
women’s clothes shop |
k) MOTOR RARE |
dry cleaners |
l) LOOKRITE |
hairdressers |
m) FLITE CENTRE |
car hire firm |
n) U-DRIVE |
travel agency |
Products are often named in the same way as the businesses above. Give the normal spelling of each real product on the left below and find on the right what kind of product it is:
KLEENOFF
KATTOMEAT
ANSAFONE
SUPALOK
RESTRITE
KARRIMOR
INSTAFLOW ANSADOR
beds
video and audio home entry system
cleaning fluids
bathroom equipment
rucksacks
strong glue
telephone answering machines
pet food
Some British firms use normal spelling in their names but form them by combining two words into one. What kind of business do the following real firms do?
TRANSLAGENCY
AUTOCHECK
AUTOPASS
SECURICOR
QUICK-LETS
FIGURETRIM
SUNTOURS
DATAFLOW
Приложение
1. Ответы к упражнениям
1.4. How To Write An Advertisement
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1-3 |
|
2-1 |
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3-2 |
|
4-1 |
|
5-3 |
|
6-2 |
|
7-3 |
|
8-2 |
|
9-3 |
10. You can gо fishing. |
10-2 |
2.4. Brands and Trademarks
Task 1. 1 - i; 2 - g; 3 - m; 4 - j; 5 - c; 6 - n; 7 - e; 8 -1; 9 - d; 10 - a; 11 - f; 12 - b; 13 - h; 14 - k.
А B
Purrfect |
cat food |
Gloss |
shampoo |
Bodygold |
suntan lotion |
Pearlwhite |
toothpaste |
Softie |
washing powder |
Allbrite |
window cleaner |
Lite-up |
matches |
Sylph |
slimming pills |
The Razzlers |
pop group |
Choco-snack |
chocolate bar |
Iron-out |
wrinkle cream |
Aquacool |
mineral water |
Aquafoam |
bubble bath |
Chu-away |
chewing-gum |
Task 2.
A. a) snack bar; b) shoe-shop; c) dry cleaners; d) photo-processing shop; e) photo-copying firm; f) women's clothes shop; g) children's clothes shop; h) taxi firm; i) dry cleaners; j) snack bar; k) garage and repair shop; 1) hairdressers; m) travel agency; n) car-hire firm
a) LITE BIT |
snack bar |
b) SHUSELLA |
shoe-shop |
c) KEEP-A-CREASE |
dry cleaners |
d) SUPASNAPS |
photo-processing shop |
e) KWICK KOPY |
photo-copying firm |
f) KWALITY FASHIONS |
women's clothes shop |
g) KUMFY KIDDY WEAR |
children's clothes shop; |
h) HANDICARS |
taxi firm |
i) MR.KLEEN |
dry cleaners |
j) SNAX |
snack bar |
к) MOTOR RARE |
garage and repair shop |
l) LOOKRITE |
hairdressers |
m) FLITE CENTRE |
travel agency |
n) U-DRIVE |
car-hire firm |
B. a) cleaning fluids; b) pet food; c) telephone answering machines; d) strong glue; e) beds; f) rucksacks; g) bathroom equipment; h) video and audio home entry system
KLEENOFF |
cleaning fluids |
KATTOMEAT |
pet food |
ANSAFONE |
telephone answering machines |
SUPALOK |
strong glue |
RESTRITE |
beds |
KARRIMOR |
rucksacks |
INSTAFLOW |
bathroom equipment |
ANSADOR |
video and audio home entry system |
C. a) translating; b) car repair; c) driving school; d) security services; e) accommodation; f) health and slimming studio; g) travel agency; h) computer services
TRANSLAGENCY |
translating |
AUTOCHECK |
car repair |
AUTOPASS |
driving school |
SECURICOR |
security services |
QUICK-LETS |
accommodation |
FIGURETRIM |
health and slimming studio |
SUNTOURS |
travel agency |
DATAFLOW |
computer services |