- •Mass Media
- •1)Study the following examples of newspaper headline language.
- •Violent and militaristic words are often used in newspaper headlines, especially in tabloid newspapers, in order to make stories seem more dramatic.
- •Mass Media in England
- •In the eye of the media; broadsheet; tabloid; commuter; supplement; advertising; place emphasis; comic strip; agony column; editorial; celebrity; gossip
- •A. Typical sections found in newspapers and magazines
- •A chill over British press
- •In fact, mPs and others charged with oversight of Britain's intelligence agencies have probably learned more from the Guardian than from their own efforts.
- •Mass media in the usa
- •Exercise 7. A) Read the article about printed and broadcst media in the us. Elaborate.
- •B)Using the information above, characterize the mass media of the us and indicate major titles in each group:
- •Exercise 8. Read the text about the history of American press. Make questions to each paragraph and ask your group-mates to answer them.
In the eye of the media; broadsheet; tabloid; commuter; supplement; advertising; place emphasis; comic strip; agony column; editorial; celebrity; gossip
Task 4. Study the material and learn the vocabulary units that you have been unfamiliar with.
A. Typical sections found in newspapers and magazines
"One thing I always read in the paper is the obituaries1; it's so interesting to read about the lives of well-known people. I also usually read the leader2 (or editorial); it helps me form my opinion on things. Although national newspapers give you all the important news, I find that if you just want to sell your car or something, the classified ads3 in a local paper is the best place. But at the weekend I just love the Sunday papers. Most British Sunday papers have supplements4 with articles on travel, food and fashion and so on, and that keeps me occupied for hours. Last week there was a feature5 on new technology in one of them; it was fascinating. My teenage daughter prefers magazines, especially the agony columns6. I just can't imagine writing to an agony aunt7. It amazes me how people are prepared to discuss their most intimate problems publicly."
B. Some types of printed material
Name |
Description/ definition |
Example sentence |
pamphlet |
small book with a sort cover, dealing with a specific topic, often political |
The Conservative Party published a pamphlet on the future of private education. |
leaflet |
single sheet or folded sheets of paper giving information about something |
I picked up a leaflet about the museum when I was in town. |
brochure |
small, thin book like a magazine, which gives information, often about travel, or a company, etc. |
Do you have any brochures about Caribbean holidays? |
prospectus |
small, thin book like a magazine, which gives information about a school college or university, or a company |
Before you choose a university, you should send away for some prospectuses. |
flyer |
single sheet giving information about some event, special offer, etc, often given out in the street |
I was given a flyer about a new nightclub which is opening next month. |
booklet |
small thin book with a soft cover, often giving information about something |
The tourist office has a free booklet of local walks. |
manual |
book of detailed instructions how to use something |
This computer manual is impossible to understand! |
С.Without looking at the text, test your memory for words that mean ...
the small advertisements in different categories found in newspapers
a person you write to at a magazine to discuss intimate emotional problems
the section of a newspaper which has tributes to people who have just died
an article in a newspaper which gives the editor's opinion
a separate magazine that comes free with a newspaper
an article or set of articles devoted to a special theme
Task 5. Almost every sentence below contains a mistake (a vocabulary, grammar or spelling one). Correct the mistakes or put a tick if a sentence is correct.
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Task 6. Complete the sentences with the expressions below.
Heat caused a lot of environmental damage in central parts of Russia in the summer of 2010: wildfires, polluted rivers and lakes, _____________________ smog.
_____________________ over whether men and women are equal in the rights.
Japanese cars account for 30% of the U.S. car market. In other words, they have _____________________.
For many people success _____________________ money, power and social standing.
‘Popular papers’ _____________________ as the gutter press. They _____________________ and sensational headlines.
I enjoy reading newspapers _____________________.
The value of Russia’s export of wheat has been cut down _____________________.
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Task 7. Read the text, mark the key ideas and make a summary of it. Write down an article with your attitude to the points mentioned in the text.