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8. Прочитайте 4 абзац та дайте письмову відповідь на наступні запитання:

  1. What does Planning an advertising campaign begin with?

  2. How does Situation analysis move?

  3. What does Situation analysis end with?

Контрольна робота № 3

Варіант № 2

Факультет рекламного мистецтва

  1. Перепишіть наступні речення . Зазначте , які з речень є :

  1. виразом прохання ( make a request),

  2. пропозицією (make an offer),

  3. розповіддю про можливості (talk about ability)?

Перекладіть речення на українську мову.

  1. I could speak Italian fluently when I was a child, but I’ve forgotten a lot.

  2. Can we send you our order next week?

  3. Would you let us make a decision ourselves?

  4. She can provide marketing research best of all.

  5. Could you start in three weeks’ time?

  6. May I come in?

2. Виберіть логічно підходящі модальні дієслова, вставте їх в речення.

  1. Calculation is very important thing. You……… calculate your profits ahead not to lose any important number.

a) must b) need to c) don’t have to

  1. Marketing is not as important for bookkeepers as for managers and you ………….. spend less studying it than managers.

a) mustn’t b)should c) need to

  1. You can have a catalogue with a few pages of basic information about your shops, but it …………. be very complicated.

a) should b) needn’t c) doesn’t have to

  1. Training personnel staff to deal with applicants in your subsidiaries is very important. They ………..learn to be good psychologists to applicants.

a) should b) need to c) mustn’t

  1. Staff ………….also have good economic knowledge of the money market so as to be able to answer customers’ questions.

a) needn’t b) should c) must

  1. Services …………. be presented attractively if you want people to use them.

a) need to b) shouldn’t c) must

3. Доповніть статтю правильною термінологією.

Annual Report

Alfitel is committed to creating and delivering value – value to its customers, value to its employees, and value to the region. Our success in moving towards this goal is most evident in the financial ……(1) for this year. Our …….(2) at the close of the year was 140 million euros, that is, an increase of 12% over the previous year. This strong …..(3) in a rather difficult year for the economy shows the value of the service the company provides to its …..(4) . It also shows the commitment of its staff to this goal.

The pre-tax profit was 15.6 million euros, while the profit after was 8.8 million, which is 11% above that for the previous year.

The Directors have pleasure in ….(5) an ordinary …..(6) of 10.2% and 9.5% preference share dividend.

1. a) results b) conclusions c)statistics

2. a) revenue b) cash flow c) share

3. a) trend b) benefit c) growth

4. a) customers b) buyers c) employees

5. a) declaring b) recommending c) introducing

6. a) share price b) dividend c) asset