4. З’єднайте слова з їхніми дефініціями та перекладіть українською мовою.

1. savings a) the value of goods or services sold during a certain period of time

2. turnover b) money that you keep in a bank to use later

3. an order c) an arrangement between a bank and a customer for the customer to take out more money than they have paid in

4. an overdraft d) a request by a customer for goods or services

5. a retailer e) a company or a person that sells goods to members of the public

5.Доповніть речення словами з таблиці та перекладіть речення українською мовою.

deliver is in charge hesitate send deals

1. Anna Rodriguez works for Personnel. She ……. With staff problems, as well as with recruitment and training.

2. Would you ……… us price list of your products ?

3. Shipping normally takes two to three weeks. We can…….. within a week.

4. Do not ..…. to contact us if you need further details.

5. Bill Brown is our new Maintenance Engineer. He checks all our equipment regularly an …… of all repairs.

6. Відредагуйте текст. В кожній з 1 по 6 строки є одне невірне слово. Підкресліть невірні слова. Напишіть у позначених місцях вірні слова.

Sanlito Inc. experienced a very good year. The combined revenue from all there operations is up 6%. Their earnings before interest and tax is up 8% over last year, and their earnings are up for the fourth consecutive years, with an increase of 20%. They are in solid shape: their balancing sheet is strong and their business unit are healthy. So they will be able to survive any possibility downtown in international markets, and to take advantage of any improve as well.

1…………. 2…………. 3…………. 4…………. 5…………. 6………….

7. Прочитайте текст. Перепишіть та письмово перекладіть 1-2 абзаци.

Market segmentation

1. “Know your prospects” is the first cardinal rule of advertising. The “prospects” are the target group of consumers. They are the people most likely to buy the product and to be satisfied with it. The major instrument for reaching the right audience is market segmentation. The total market is divided into homogeneous subgroups. Then the advertising campaign is directed toward a particular market segment.

2. For market segmentation, consumers are analyzed and defined in three ways: demographically, psychographically, and geographically. Demographic data are measurable facts; they are generally available from census reports. Useful demographic data include information about number of total population, rate of population growth, population density, per capita income, marital status, spending patterns, employment, ethnic origin, age, and education. Demographic information might, for example, suggest an advertising campaign aimed at married people of thirty to forty-five years of age, with a high school education and an income of under $15,000 a year. Demographic facts usually receive the most emphasis in market segmentation, because they are the easiest to obtain and measure.

3. However, especially as people become able to spend more on luxuries, psychographics become more important. They deal with both the quantity and quality of prospects. The potential market is segmented according to such factors as way of life and personality traits. Some people like to stay at home and watch television; others prefer more active outside entertainment. Some are careful shoppers who look for bargains; others buy on impulse, or because of a brand’s prestige as they perceive it. Psychographic data cut across demographic lines. For instance, according to income, a grocery store clerk and a classical musician might be in the same demographic category. Psychographically, they are likely to be very different in their values, attitudes, and purchasing patterns. Demographics show what people do. Psychographics are concerned with why they do it. Thus psychographics more clearly show the relation between consumer and product.