- •Касаткина т.Ю. English for design students
- •For Design Students
- •Contents
- •Предисловие
- •Автор-составитель graphic design lesson 1 How the Past Influences the Present
- •Active vocabulary of the lesson
- •Identify the following verb forms:
- •3. Make up questions.
- •Do a grammar test.
- •Read the text once again and give the main idea.
- •Graphic designers
- •Give the forms of irregular verbs:
- •Active vocabulary of the lesson
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the problem discussed in the text.
- •Lesson 3 Work environment and professional training
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Try to give:
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the problem discussed in the text.
- •Lesson 4 Printings
- •Active vocabulary of the lesson
- •Lexical exercises
- •2.Word-building
- •Try to give
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the problem discussed in the text.
- •Lesson 5 Working as a Book Designer
- •Designing Album Cover Art
- •Illustrations and photo design
- •Active vocabulary of the lesson
- •Lexical exercises
- •Find in the text word combinations beginning with:
- •Match the word and its definition:
- •Give the right pairs of antonyms:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Insert prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Modal verbs:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Lesson 6 Form, Shape and Space in graphic design
- •Active vocabulary of the lesson
- •Identify the following verb forms:
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Read the text once again and give the main idea.
- •5. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the subject discussed in the text.
- •Lesson 7 Brand design, development and promotion
- •Corporate identity
- •Trademarks and logos
- •2. Give the right pairs of synonyms:
- •3.Word-building Active vocabulary of the lesson
- •Lexical exercises
- •1. Make up expressions with the given new words.
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Participle I and Participle II:
- •Grammar exercises
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Lesson 8 What’s in a name?
- •Active vocabulary of the lesson
- •Make up expressions with the given new words.
- •Ideal product name
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Give three forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •Lesson 9 Advertising
- •Types of advertising Media
- •Covert advertising
- •Television commercials
- •Infomercials
- •Celebrities
- •Media and advertising approaches
- •Mobile billboard advertising
- •Lexical exercises
- •Make up expressions with the given new words.
- •Match the word and its definition:
- •Active vocabulary of the lesson
- •Word-building
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test changing Active Voice into Passive Voice:
- •6. Find in the text all the sentences in Passive Voice.
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Internet resources for independent work:
- •Lesson 10 Packaging
- •The purposes of packaging and package labels
- •Symbols used on packages and labels
- •Package development considerations
- •Environmental considerations
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English:
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Do a grammar test using the appropriate form of the word in brackets:
- •Read the text once again and give the main idea.
- •Interior design lesson 1
- •Interior design
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English:
- •Test your Interior Decorating Skills.
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Do a grammar test using Active or Passive Voice:
- •Read the text once again and give the main idea.
- •Interior Designers
- •Lexical exercises
- •Word-building
- •Match the synonyms:
- •Translate the following word combinations:
- •Identify the following verb forms:
- •Make up 10 questions of different types.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •Work in pairs and discuss the topic “Needs of private space occupants” using the following diagram:
- •Write an essay about the topic discussed in the text.
- •Lesson 3
- •Train Your Eye
- •Get an Education
- •Practice at Home
- •Volunteer with Friends and Family
- •Prepare a Portfolio
- •Start Your Own Business
- •Establish Relationships with Suppliers
- •Get Clients
- •Grow as a Professional
- •Active vocabulary of the lesson
- •Answer the questions:
- •True or false:
- •Read the text and render its ideas in English:
- •Lexical exercises
- •5. Translate the following expressions and use them in your own situations:
- •Make up expressions with the given new words:
- •Word building. Fill in the gaps in the table below:
- •Find out words synonymous to:
- •Find out words antonymous to:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Make up wh-questions:
- •Fill in the gaps using modal verbs (should, may, to be to, must, need, shall):
- •Discussion
- •1. Prepare reports on the following topics:
- •Additional tasks
- •Lesson 4 Elements and principles of Interior Design
- •Elements of design Line
- •Shape & Form
- •Principles of design Principle 1: Balance
- •Principle 2: Emphasis
- •Principle 3: Rhythm
- •Principle 4: Proportion and Scale
- •Principle 5: Harmony and Unity
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building:
- •Find in the text the following word combinations :
- •Name in one word:
- •Add more words to the word tree: Principles of interior design
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Give three forms of irregular verbs:
- •Do a grammar test on Participle I and II.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps with the words:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the theme discussed in the text.
- •Lesson 5 Materials and structures
- •Mud and clay
- •Concrete
- •Plastic
- •Cement composites
- •Active vocabulary of the lesson
- •Answer the questions:
- •Say which materials are used to build:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Translate this story into English. Which words denoting building materials are used here?
- •Fill in the gaps using the Present Continuous Tense:
- •Discussion In pairs, make up lists of:
- •Additional tasks
- •Lesson 6 Colour in design Colour theory
- •Colour harmony
- •Active vocabulary of the lesson
- •Make up expressions with the given words:
- •Grammar exercises
- •Identify the following verb forms:
- •Lesson 7 The furnishings of the buildings
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English: Меблировка и интерьер офиса
- •Match the word and its definition:
- •Learn the phrases by heart:
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Insert prepositions:
- •5. Write the plural form of the words:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •Line and space
- •Contemporary Style Furniture
- •Keep in Mind
- •Match the word and its definition:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Read the text once again and give the main idea.
- •3. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the problem discussed in the text.
- •Lesson 9 Decorating in tropical style
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Degrees of comparison:
- •Read the text once again and give the main idea.
- •Касаткина Татьяна Юрьевна English for Design Students
Предисловие
Учебное пособие предназначено для студентов бака- лавриата направления «Дизайн» профилей «Графический дизайн» и «Дизайн среды». Пособие соответствует программным требованиям Федерального государ- ственного образовательного стандарта.
Актуальность создания данного пособия обусловлена тем, что для бакалавров дизайна не существует узкоспе- циализированных учебных изданий по английскому языку, посвященных указанным выше профилям.
Целью учебного пособия «English for Design Students» является обучение профессиональному иностранному язы- ку студентов бакалавриата Института Искусств и Дизайна. Пособие предназначено для обучения чтению и переводу профессиональных текстов, а также для овладения специализированной лексикой и закрепления грамматических явлений, изученных в курсе «General Eng- lish».
Данное издание имеет своей целью формирование та- ких компетенций, как способность к обобщению, анализу, восприятию информации, способность логически верно, аргументировано и ясно строить устную и письменную речь, способность адекватно переводить аутентичные тек- сты с английского языка на русский язык.
Пособие состоит из двух частей: «Graphic design» и
«Interior Design». Первая часть охватывает вопросы, связанные с историей графического дизайна, терминологи- ей, видами деятельности графических дизайнеров, их профессиональным обучением, разработкой логотипов и упаковок, типами рекламы и т.д. В данном разделе предлагаются термины и выражения, наиболее упот- ребляемые в сфере графического дизайна. Поэтому здесь рекомендуется обратить особое внимание на овладение лексикой, не забывая о произношении слов. Грамматиче-
ские упражнения данной части включают в основном задания на закрепление видовременных форм глагола.
Вторая часть связана непосредственно с дизайном интерьера помещений. Здесь представлены тексты об эле- ментах и принципах дизайна, о подборе мебели, современ- ных стилях декорирования. На данном этапе следует обра- тить особое внимание на обучение переводу текстов, а также на развитие коммуникативных компетенций в дан- ной области.
Каждый из разделов пособия построен таким образом, чтобы процесс овладения материалом был доступным и в то же время максимально эффективным. В начале урока предлагается ознакомиться с новыми лексическими едини- цами раздела, отработать их произношение. Далее студен- там предложены текст и тренировочные упражнения на за- крепление лексики и грамматики текста. В качестве дополнительного материала предложены разнообразные задания для работы в Интернете (схемы, иллюстрации, образцы эссе и т.д.), которые завершают процесс закрепления полученных знаний и стимулируют интерес к предмету.
Пособие может быть использовано на практических занятиях и в процессе самостоятельной работы студентов, в учебно-исследовательской работе магистрантов, а также во время переводческой практики студентов, получающих дополнительную квалификацию по направлению
«Переводчик в сфере профессиональной коммуникации».
Автор-составитель graphic design lesson 1 How the Past Influences the Present
The history of graphic design can serve as an excellent source of inspiration, especially if you study how art and tech- nological developments influenced certain designers. While the entire history of graphic design is way too long, here are some interesting details to note.
Advertising existed in ancient times. Egyptians wrote sales messages and designed wall posters on papyrus, while politi- cians in Pompeii and ancient Arabia created campaign displays. The lines between graphic design, advertising, and fine art often blurred together until the mid-1800s. At that time, Henry Cole explained the importance of graphic design to his gov- ernment (in Great Britain) in the Journal of Design and Manu- factures. Cole went on to become influential in the growth of
design education.
You can see an incredibly successful example of a logo as far back as 1885, when Frank Mason Robinson created the classic Coca Cola logotype. Yet the actual term “graphic de- sign” didn’t appear until 1922, when it was coined by the type designer, illustrator, and book designer William Addison Dwiggins.
Throughout the 20th century, new styles and technologies emerged rapidly, each one exerting some influence on graphic design. For instance, the Bauhaus movement embraced mass production and the new machine culture after World War I; af- ter World War II photography began replacing illustrations in most graphic design, and post-modernism brought new materi- als, bright colours, and humour to design. And of course with computers came the digital revolution.
Hopefully you’ll look further into some of these design movements. After all, who says Art Nouveau can’t be used in a
digital format, and computer fonts can certainly recreate ancient calligraphy. Perhaps graphic designs of the past can help en- hance your own work in original ways today.