Go face to face

Now that you’ve learned some techniques to get started, don’t let another week go by without trying one of them out! A good first step? Think of topics that you’re passionate about, the ones that are intriguing enough to propel you forward. You’ll find that the skills you develop will give you confidence to pursue the answers you need, leading you to better experiences for yourself and others.

Resources

•AdventuresXD⁸ has sample challenges that you can work with.

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1.http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2014/06/Value-opt.jpg

2.http://personaldna.com/tests.php

3.http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2014/06/Personaldna-opt.jpg

4.http://en.wikipedia.org/wiki/ENFP

5.http://www.leathersmilligan.com/2011/your-explanatory-style-explains-your-success-the-choice-is-yours/

6.http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2014/06/SalesExtraversion-opt.jpg

7.http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2014/06/WhoSells-opt.jpg

8.http://www.adventuresxd.com/adventure-blog/2014/4/13/the-toocooks-sample-challenge

Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

BY CLAIRE CARLSON

https://www.safaribooksonline.com/library/view/a-field-guide/9783945749180/chapter-7.xhtml

Following a recent economic windfall¹, Brazilians are faced with more choices of how to spend their money. This provides a situation for good UX to make a huge impact and sway customers to buy new products or services. Companies inside and outside Brazil are interested in capturing a part of this new market.

My company, Blink UX, had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company called Zap Imóveis². This project provided me with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles.

Construction in the growing Morumbi neighborhood of São Paulo.

To understand target users’ approach to the process, we interviewed eight people who had either just bought a home or were looking for a home. It made sense to interview people where they lived for this study; seeing their neighborhoods and the characteristics of their homes helped us better understand their motivations for buying homes in general and what they looked for in their next home. For example, security is an issue in most parts of São Paulo, which is why ‘24-hour doorman’ was a popular search criterion for apartments. Many homes where there is not a doorman on duty have metal bars on the front door, which made it hard for us to knock. Instead, we would clap loudly outside the door to let a participant know we were there. This, among many other cultural nuances, could only be truly understood by immersing ourselves in the user’s environment.

This article presents my tips for foreigners planning to conduct in-home user interviews in Brazil, including parallels with research in India, China, and Spain.