III. Ответьте на следующие вопросы:

1. Do British people like to read newspapers?

2. How do the British people get their newspapers?

3. How many newspapers might a family have every day?

4. What types of newspapers are there in Great Britain?

5. When do the evening newspapers begin to appear?

6. What can we find in the serious papers?

7. What do the popular newspapers fill their pages with?

8. What purpose do the provincial papers serve?

9. When did The Times begin?

10. What kind of paper is it?

11. What materials for entertainment can you find in The Times?

Text 2 (part 2)

I. Прежде чем прочитать текст, выучите следующие слова и выражения:

make-up – верстка

numerous – многочисленные

to arrange – расположить

size - размер

pile - куча, кипа

passer-by - прохожий

dishonest - нечестный

to give advice - давать советы

to bet - делать ставку, играть, заключать пари

score - счет спортивный

county - графство

as is sometimes the case - как иногда бывает

to have a high standing - пользоваться высокой репутацией

connection - связь

profit - прибыль

to advertise - рекламировать

advertiser - рекламодатель

advertisement - реклама

advertising - рекламирование

to cost - стоить

П. Прочитайте и переведите текст:

Newspapers in Great Britain

Two popular papers, with large circulations, are the Daily Mirror and the Daily Sketch. These have many pages of photographs and numerous strip cartoons. Their make-up (the way in which* the news and pictures are arranged in the pages, the size of the headlines, and so on) is more exciting than that of the serious papers. The news that appears in their pages is not always the most important news; it is the news that will, in the editor's opinion, be most interesting to the man in the street. And if the man in the street is more interested in actors and actresses, film stars, boxers and bathing beauties, then the papers provide photographs and short news items to satisfy this interest.

The London evening papers: the Star, the Evening News and the Evening Standard are sold not only at the ordinary newsagent's shops and station bookstalls, but also at busy street corners. The men and women, who sell them, do not always stay by their pile of papers, however. They sometimes go away and leave their papers on small stands. Passers-by help themselves to the paper they want and leave the price of the newspapers in a box or tray. There are dishonest people in London, but no one thinks it worthwhile** to rob a newspaper-seller.

The evening papers sell well because they print, throughout the day, the latest sports results. The sports pages also give advice to those, who bet on results.

Those people, who have made bets on horse races are anxious to know*** whether the horse on which they have bet has come in first. In winter people are interested in the scores of the big football matches and in summer the latest score of the country cricket matches. During the football season the papers provide information to help those, who try to win large sums of money in the football pools.

The Sunday papers are not Sunday editions of the daily papers even if, as is sometimes the case, the owners are the same. Two of them, The Observer and The Sunday Times, have a high standing like that of The Times and The Guardian. The Sunday Times has no connection with the daily paper, called The Times. The Observer, started in 1791, is the oldest Sunday paper, published in Britain.

The Observer and The Sunday Times provide, in addition to the news, interesting articles on music, drama, newly published books and gardening. Many of the best critics write for these two papers.

Other Sunday newspapers are more popular. Most of them give full accounts of the many sporting events that take place on Saturday afternoon and provide numerous articles for their women readers.

A modern newspaper could not be sold at a profit without advertisements. A single copy costs more to produce, than the price, paid by the reader. A newspaper with a large circulation costs very much to produce. About 7/8 of this sum is received from the business firms, who advertise on its pages.

Hornby.

Пояснения к тексту:

* the way in which - то как

** no one thinks it worthwhile - никто не считает, что имеет смысл

*** are anxious to know - очень волнуются и хотят знать.