38
ORDERS
If
the seller's offer is right, an order may be expected to follow. The
really difficult part of the business is now over and the remaining
correspondence is largely routine.
In
placing of an order, first of all, accuracy is essential. An error
in quoting a catalogue number, or a mistyped figure in the quantity
column can cause trouble which it may be impossible to put right
later. All this is very elementary, but such errors are known to
occur; a double check at all stages is the only prudent course.
Clarity
is also essential. The buyer must make clear to the seller exactly
what he wants. Most firms will agree that there is room for
improvement here. In the export business there are also other things
needed besides an accurate description of the goods: for example,
method of transport, packing, delivery and insurance, or possibly
method of payment, if this has not been settled already. Then the
buyer may require some special documents for his own use or to
satisfy import regulations. These must be asked for - the exporter
cannot always know what the buyer requires in this respect. Large
firms will most probably use an export order form for ordering; the
special requirements are printed on this form, and possibly also the
details of terms and conditions of purchase.
When
ordering goods, a customer will generally include the following in
his letter: a reference to a visit by the supplier's representative,
or to an advertisement or catalogue, or to a sample, or to previous
correspondence. This applies particularly to a first order. In
subsequent orders the buyer may begin his letter with details of the
goods required (quantity, quality, catalogue number, packing, etc),
conditions and qualifications, alternatives which are acceptable if
the goods ordered are not available. A closing sentence often may
encourage the supplier to execute the order promptly and with care.Раздел 4 заказы введение b temy
39
A
reply to an order should be sent as soon as possible. The seller
should:
thank
the buyer for the order received (We
are happy to
have your trial
order for 3
Harvesters to be delivered in
the second half
of August; We
thank you for your Order of 13th
July and
confirm delivery of ...);
inform
him of what is being done or is already done (Thank you
for
your order (No. DR4316) which
we are now
making up
...;
Further to
your order of
14
September we
are
pleased to
inform you
that the
goods
have
now
been dispatched in
accordance with
your instructions);
or
state reasons why it is impossible to execute the order at once (We
are very sorry
that we
are
unable to accept new
orders for delivery within
the time
specified).
ПИСЬМА
ДЛЯ ПЕРЕВОДА
ПИСЬМО
1
Dear
Sirs,
We
thank you for your revised price-list, sent to us on 3rd November.
We have received a visit from your representative in Barcelona, and
we are convinced that the filing cabinet (TW37) will meet our
requirements.
We
are therefore placing an order for 70 type TW37 filing cabinets and
500 looseleaf folders. We enclose an official order form for the
above goods. The order will call for a Pro-Forma Invoice, which
should include full details of discounts, freight and insurance.
This
order is subject to delivery before 15th December, 2004. We
therefore reserve the right to cancel the order and/or return the
shipment at your risk and expense at any time after that date.
Since
this is the first time we have done business, the most acceptable
method of payment will be by irrevocable Letter of Credit.
40
Besides,
we must insist on certain packing conditions, both in our own
interest and to comply with the demands of our customs authorities.
We
prefer light wooden containers for the filing cabinets to prevent
dents and scratches. Wooden crates will be necessary for the
looseleaf folders. We would like to have some extra padding in these
crates also. Customs examination is thorough in Barcelona, so any
metal bands securing the containers and crates must be screwed on
carefully so that the containers can be opened and secured again
properly.
We
are acquainted with your special marks and they are adequate as
identification. In addition Spanish customs require the country of
origin to be marked on the container, and the weights (in kilos,
please!) and dimensions (in cms., please!). We would also like the
word FRAGILE stencilled in large letters on all sides of the
container. Each container must have a number.
These
instructions must be strictly observed, as the containers and crates
are likely to receive rough handling in transit and at the port of
discharge.
ОТВЕТИЛ
ПИСЬМО 1
Dear
Sirs,
Your
Order No. 281511/TW37/CLF
We
thank you for your order of 15th November for:
70
TW37 Filing Cabinets 500 Cuefile Looseleaf Folders



41
We
can confirm that we have these items in stock, and that we can
guarantee delivery to Barcelona before the 15th December. They will
be despatched as soon as we have received instructions from your
bank's correspondents in London. We have already despatched a
Pro-Forma Invoice for the merchandise to you and it should reach you
within a few days. All costs to Barcelona are included in it.
When
we have heard from your bank's correspondents we will immediately
advise you of the date of shipment.
You
may rely on us to follow the instructions in your Letter of Credit
in full.
Yours
faithfully,
ПИСЬМО
2
We
thank you for your letter of 5th June and the latest leaflet of the
new model of Harvester.
We
have decided to place a trial order with you for 3 Harvesters.
As
to the delivery date we agree that they should be shipped 2 months
after your confirmation of the order.
Despatch
and marking instructions will be given by our forwarding agents in
London, who will tell you of their charges. Your invoice should
include cif Mombasa, and the amount of our credit is sufficient to
cover this and your bank commission.
Please
tell us by telex when the machines have been despatched.




42
ОТВЕТ
НА ПИСЬМО 2
Dear
Sirs,
We
are very happy to have your trial order for 3 Harvesters to be
delivered in the second half of August. It is a pleasure to have the
opportunity of supplying you and we are quite sure you will be
satisfied both with the quality of our machines and our service.
Your
choice of method of payment is quite acceptable to us, and we note
that this will be by Irrevocable Letter of Credit, valid till 15th
September.
We
assure you that this trial order and all further orders shall be
carefully fulfilled.
ПИСЬМО
3
Dear
Sirs,
In
reply to your letter dated 8th July we would like to tell you that
your terms of delivery and payment are quite acceptable to us, we
find your price a bit high, though.
We
hope, however, that you will grant us a discount when we become your
regular buyers.
So
we are pleased to establish business relations and are placing an
order for 5,000 tons of Wheat, Sample No 350 with you.
Please
telex the date of shipment.
We
are looking forward to your prompt confirmation of the order.




43
ОТВЕТ
НА ПИСЬМО 3
Dear
Sirs,
We
thank you for your Order of 13th July and confirm delivery of 5,000
tons of Wheat, Sample No 350 in August.
We
would like to let you know that if you increase your order to 10,000
tons of Wheat, we can grant you an 8 per cent discount.
We
hope that we shall be doing business to the mutual benefit of both
countries.
ПИСЬМО
4
Уважаемые
господа!
Мы
подтверждаем получение Вашего письма
от 2 февраля и просим Вас принять к
выполнению заказ на 3 насосные машины.
Мы согласны с назначенными Вами ценами.
Доставка
должна быть осуществлена по вышеуказанному
адресу к 3 апреля. По скольку Вы ничего
не упомянули о гарантийном сроке,
который обычно предоставляется при
поставке машин, мы хотим указать, что
просим дать двухгодичный срок гарантии,
в течение которого Вы обязаны выполнять
любые ремонтные работы бесплатно.
Мы
будем рады, е ели В ы известите нас о
получении нашего заказа и Вашем мнении
о наших условиях.


ПИСЬМО
5
44
Уважаемые
господа!
Мы
благодарим вас за письмо от 7 февраля.
Mki
изучили
ваш каталог и выбрали две модели
автомобилей, заказ на которые мы
прилагаем. Н ам бы хотелось отметить,
что данный заказ пробный и если нас
удовлетворит ваша поставка, то вы можете
рассчитывать на регулярные повторные
заказы.
Во
избежание недоразумений с нашими
таможенниками обеспечьте точное
выполнение наших инструкций по отгрузке.
ПИСЬМО
6
Уважаемые
господа!
В
подтверждение нашего телефонного
разговора от 2 февраля ст., пр а с им Вас
принять заказ на публикацию рекламных
объявлений наших клиентов в каталоге
предстоящей ярмарки.
Просим
Вас сообщить о готовности рекламных
объявлений и своевременно представить
нам образцы, подготовленные к
опубликованию.
Заранее
благодарны за внимание к нашему заказу.
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