7.Compositional patterns and rhythmical arrangement of a verse. Graphical and phonetic stylistic devices.

Graphical expressive means and stylistic devices

Speaking about the inseparable unity of form and meaning of literary work it is worth mentioning that its easthetic impact depends on phonetic and graphical erangement of text elements and text as a whole. To create additional information in a literary discourse sound instrumenting is often used alongside the specific graphical representation. One of the most favoured graphical stylistic device in contemporary advertising, mass media, and, above all, creative prose is graphon. Graphon is intentional violation of graphical shape of a word or word combination.

The main function of graphon is to supply information about the speaker’s origin, social and educational background, physical or emotional condition, author’s sarcastic attitude to his character, etc.

1) butler Yellowplush – (impresses his listeners with the learned words pronouncing them as “sellybrated” instead of celebrated; ”benyviolent” (benevolent); illygitmit” (illegitimate ) (Thackeray)

2)Гарсета для хвігури не подойдьоть?(О. Вишня)

3)The b-b-b-b-bastud – he seen me c-c-c-coming(R.P. Warren)

4)Шшшшшшикарний ссссссобока в Акуліни Кузьмінішшшшни (О. Вишня)

5)Остапе, бізи сюди, сось ізказу(О. Вишня)

Graphon, thus , individualizing the character’s speech, adds to his plausibility, vividness, memorability. It is a very good device for conveying the atmosphere of authentic live communication, of the informality of the speech act.

This flavour of informality and authenticity brought grahon popularity with advertisers: 1)Sooper Class Model – ad of car 2) Wok-in Fast Food Restaurant

Graphical changes may reflect not only peculiarities of pronunciation but are also used to convey the intensity of stress, emphasizing and foregrounding the key words:(1)Best jeans for this Jeaneration

(2)Наша вата – нова М’Якість

The graphical means of text imagery also include

• all changes of the type(italics, capitalization),

• spacing or graphemes (hyphenation, multiplication) ,

• graphical representation of a line, etc.

1)Help! Help!HELP! 2)Adieu you, old man, grey. I pity you, and I de-spise you (Ch. Dickens)