Vocabulary

advertising - реклама (деятельность)

advertisement - реклама (объявление)

to advertise - рекламировать

commercial - рекламный ролик

to look for - искать

complex - сложный

instead of- вместо того, чтобы

discovery – открытие

to promote - способствовать распространению, развитию

promotion — продвижение, поощрение

promoter - промоутер

Task 1. Find in the text English equivalents for the words and word combinations below.

Современный мир; в мире рекламы; искать новые способы; по все­му миру; убедить кого-либо; превратить(ся) в науку; показать с лучшей стороны; свобода; приносить высокие прибыли; рекламировать; обще­ние; хорошо написанное объявление; рекламные агентства; сообщение; наиболее эффективные слова.

Task 2. Guess the words according to their definitions to do the puzzle.

1) the activity and industry of publicizing things to people on televi­sion, in newspapers, etc.;

2) to help sell a product, service, etc. or make it popular by advertising it or offering it at a special price;

3) field, branch of knowledge, area of study;

4) an advertisement on the radio or on television during or between programmes;

5) a business organization that is owned by shareholders (i.e. the indi­viduals who invest in it by buying shares or stocks);

6) a) the impression that a person, an organization or a product gives to the public; b) a mental picture that you have of what something / somebody is like or looks like.

Task 3. Read these sentences. They are in the wrong order. Can you put them in the correct order.

1. The, depends, world, advertising, on, modern.

2. Should, is, you, product, convince, that, your, everybody, the best.

3. The, are, from, shown, the, side, products, best.

4. New, are opening, of the world, corporations, many, selling, markets, and, their products, in, countries.

5. Good, needs and wants, means, the discovery of, people, advertising,

Task 4. Answer the questions:

1. What is advertising?

2. What are the main goals of advertising?

3. What are the advertising media?

4. What are the rules of efficient advertisement design?

5. What is AIDA?

6. What are the most efficient words in advertising message?

7. What was advertising before and after 1960s?

8. What are the main problems of global advertising?

Task 5. Make dialogues on the following situation:

Student A. You are a common person who is sure that publicity plays on our emotions, distracts our attention from more important things and is un­necessary. You tell your partner about it.

Student B. You are a beginning marketing specialist. You are very con­fident and can prove your point of view. Your opinion is that the world can­not exist without advertising. How would people choose what to buy with­out it? Try to persuade your partner that you are right.

Task 6. Split into groups of 3-4 students and advertise some prod­ucts to your group. Try to follow the advice given in the text.