Модуль 4 Реклама Фигуры речи и их перевод

Задание 1: Выполните предпереводческий анализ следующего текста. Переведите текст и произведите анализ примененных трансформаций. Преподаватель предложит вашему вниманию иллюстрацию, сопровождающую данный текст. Обсудите ее функцию в данном тексте.

Yorkshire Bank Tailored Financial Solutions

Our specialist skills give your business the support it needs

To make a success of a business you sometimes need a helping hand.

In which case what you are looking for is a bank that can provide financial assistance for all your business needs. A bank that can provide a loan that helps you balance the risks facing your business.

A loan that is tailored to suit the ups and downs of your cash flow. And offers a range of interest rate options flexible enough to meet your needs.

Yorkshire Bank has Tailored Business Loans to suit your individual business needs.

Designed to be flexible, to meet the cash flow and cycle of your business.

Because we understand you’ve got more important things to worry about than your loan, like running your business, you can relax knowing that the Yorkshire Bank, part of one of the world’s biggest financial groups, The National Australia Group, is right there with you.

Providing the support you need.

To find out more, please call into your local Yorshire Bank Regional Business Centre, or call us on 0345 034567.*

Financial Services designed to meet your needs.

*For your security some telephone calls may be recorded.

Yorshire Bank PLC. Registered in England No. 117413.

Registered Office: 20 Merrion Way, Leeds LS2 8NZ.

www.YBonline.co.uk

Задание 2: Выполните предпереводческий анализ следующего текста. Переведите текст и произведите анализ примененных трансформаций.

OXFORD UNIVERSITY PRESS

OXFORD UNIVERSITY PRESS is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education through its publishing.

As a world leader in ELT publishing, with publishing centres in Oxford and New York, Oxford ELT provides an unrivalled range of resources for all learners of British and American English – from primary school children to business executives.

Oxford’s intensive publishing programme offers general, vocational and business courses, materials for improving grammar and vocabulary, books for teachers, and prize-winning Applied Linguistics books. Our dictionary range includes the world’s best selling learner’s dictionary, the Oxford Advanced Learner’s Dictionary.

Oxford is committed to ensuring that all its materials are thoroughly researched and tested. Field editors based around the world monitor local syllabuses and teaching requirements. Teachers, too, are involved from the outset, assisting at key stages in the development of new publications. Important feedback from both these groups enables Oxford to continue publishing timely, relevant, and exciting material that works in the classroom.

O xford is represented by its team of professionals based in over 50 offices throughout the world. This means that teachers using Oxford ELT materials have easy access to expert advice, seminars, and teacher training events.

These regional offices, together with a huge international network of local booksellers and distributors, teachers’ groups, and cultural centres, ensure that Oxford ELT books are widely displayed.

T o find out more, you can ring your local office or please contact:

Задание 3: Проанализируйте перевод рекламных слоганов и стратегию их перевода. По возможности, предложите более удачный вариант.

1. Olympus. The Visible Difference. – Загляни в будущее.

2. Nikon. At the heart of the image. – Не отвлекайтесь на мелочи! Снимайте главное.

3. Epson. Exceed your vision. – Лучшие фотографии для профессионалов.

4. Nemiroff LEX. Ego sum lex. – Я – это закон. (водка)

5. Beluga. The power of responsibility. – Сила роскоши. (водка)

6. Hennessy. The one and only original. – Первый и единственно подлинный.

7. CHIVAS. Live with CHIVALRY. – Всегда по-рыцарски. (шотландский виски)

8. Chivas Regal. This is the CHIVAS life. Вне времени и пространства.

9. Jameson. There’s something about Jameson. – Есть что-то особенное в Jameson. (ирландский виски)

10. Johnnie Walker. Seriously black. Seriously appreciated. – Серьезное отношение к серьезным достижениям. (виски)

11. Jim Beam. You always get back to the basics. – Мы всегда возвращаемся к основе. (виски)

12. Nissan. SHIFT_limits. – РАЗДВИГАЯ_границы.

13. Nissan. SHIFT_expectations. – ПРЕВОСХОДЯ_ожидания.

14. Nissan. SHIFT_desire. – ПРОБУЖДАЯ_желание.

15. Nissan. SHIFT_style. – ПРЕОБРАЖАЯ_стиль.

16. Nissan. SHIFT_adventure. – ВДОХНОВЛЯЯ_на приключения.

17. Nissan. SHIFT_family life. – НАСЛАЖДАЯСЬ_семейной жизнью.

18. Nissan. SHIFT_convention. – БРОСАЯ ВЫЗОВ_городской стихии.

19. Land Rover. Go beyond. – Игра на победу.

20. Ford. Feel the difference. – Навстречу переменам.

21. Suzuki. Way of life. – Образ жизни!

22. Salomon. Fuel your instinct. – Найди свою тропу. (обувь, одежда)

23. Maurice Lacroix. More than meets the eye. – Больше, чем вы видите на первый взгляд. (часы)

24. Boeing. Being there is everything. – Боинг. Быть там – это всё.

25. Voxtel. The art of communication. – Когда каждый звонок превращается в событие… (мобильные телефоны)

26. Porsche design. The engineers of communication. – Специалист в области коммуникаций.

27. Gorenje. Good thinking. – Умная техника нового поколения.

28. Sony. Like.no.other. – Как никто другой.

29. De Beers. Diamonds are forever. – Де Бирс. Бриллианты навсегда.

30. Nike. Just do it. – Просто делай это.

31. Just be. Calvin Clein. – Просто будь. Келвин Клайн.

Задание 4: Переведите следующие рекламные слоганы. Поясните свою стратегию перевода.

1. Konica. The essentials of imaging.

2. HP. Invent.

3. Finlandia vodka. Enjoy Finlandia Responsibility.

4. Jack Daniels. Forget the formalities. Just ask for jack.

5. Johnnie Walker. Keep walking.

6. Rémy Martin. Feel more.

7. Martini. Elegantly yours.

8. Dē Longhi. Living innovation.

9. Asko. Built to last longer.

10. LG. Life’s Good.

11. Cadillac. Break through.

12. Saab. Move your mind.

13. Subaru. Think. Feel. Drive.

14. Henderson. Fine clothes.

15. Hayas. Art of excellence.

16. Ulysse Nardin. History in Time.

17. Ulysse I. Tradition-Craftmanship-Innovation.

18. Frederique Constant. Live your passion.

19. Alfex. Dare to be different.

20. Maxi Marine Diver. Conquering the oceans.

21. Panerai. Where ideas come to life.

22. Perrelet. A double-rotor unique and precious, like you.

23. Franc Vila. Not only mine, but a part of me.

24. Franc Vila. A very contemporary return to old traditional high-end standards.

25. Certina. Swiss time maker.

26. Marlboro Lights. Come to Marlboro Country.

27. Lufthansa. There’s no better way to fly.

28. Singapore Airlines. A great way to fly.

29. Nokia. Connecting People.

30. Vertu. The Vertu Signature.

31. Toshiba. Leading Innovation.

32. Motorola. Intelligence everywhere.

33. Sony. You make it a Sony.

34. Hitachi. Inspire the Next.

35. Siemens. We make sure.

36. Panasonic. Ideas for life.

37. Canon. You can.

38. Citizen. Beyond precision.

39. Master Choice. Fine Foods.

40. Master Choice. Good tastes begin here.

41. Master Choice. Make your choice.

42. Master Choice. Foods as special as the village market.

43. Paco Rabanne pour l’homme. Whether she remembers depends on you.

44. Normann. Elation to share!

45. Ernst & Young. Quality in Everything We Do.

46. Graco. Mums who know go.

47. Bergner. All the way with Bergner…

48. CVS pharmacy. Let’s celebrate a cure!

49. Hallmark. Remember Dads and Grads!

50. EF. Learn a language.