Business Vocabulary

1

brand

n. a particular make of product - to brand v. - branded adj.

2

consumer

n. the person who buys and uses a product or service - to consume v.

3

cost

v. [cost, costed, costed] to estimate the price of making a product - costingn.

4

develop

v. to create a new product or improve an existing one - product developmentn.

5

distribution

n. the delivering of products to end-users, inc. advertising, storing etc

6

end-user

n. the person, customer etc who is the ultimate (and so real) user of a product

7

image

n. the concept or perception of a firm or product held by the general public

8

label

n. small piece of paper, metal etc on a product giving information about it

9

launch

v. to introduce a new product, with publicity etc - product launch n.

10

mail order

n. the selling of goods by post - mail-order catalogue n.

11

market research

n. study of consumers’ needs & preferences, often for a particular product

12

packaging^UK

n. the wrapping or container for a product

13

point of sale

n. the place where a product is actually sold to the public - point-of-saleadj.

14

product

n. something made to be sold; merchandise [includes services] - to producev.

15

public relations

n. creation and maintenance of a good public image - public relations officern.

16

registered

adj. registered or officially recorded as a trademark - ® abbr. - to register v.

17

sponsor

n. firm supporting an organisation in return for advertising space - alsov.

18

S.W.O.T.

abbr. Strength, Weaknesses, Opportunities, Threats

19

total product

n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc

20

trademark

n. special symbol, design, word etc used to represent a product or firm - "abbr.

1

ad

abbr. advertisement - advert abbr.

2

advertisement

n. item of publicity for a product or service, in magazine, on TV etc

3

advertising agency

n. company specialising in producing and placing advertisements for clients

4

AIDA

abbr. Attention, Interest, Desire, Action - the objective of all advertisements

5

benefit

n. advantage of a product or service, usually derived from its features

6

billboard^US

n. signboard, usually outdoors, for advertising posters; hoarding^UK

7

circulation

n. average number of copies of a magazine sold in a particular period

8

classified ads

n. small advertisements in magazine or newspaper categorised by subject

9

commercial

n. paid advertisement on radio or TV

10

coupon

n. part of a printed advertisement used for ordering goods, samples etc

11

double-page spread

n. advertisement printed across 2 pages in a magazine or newspaper

12

eye-catcher^US

n. something that especially attracts one’s attention - eye-catchingadj.

13

features

n. special characteristics of a product, usually leading to certain benefits

14

hoarding^UK

n. signboard, usually outdoors, for advertising posters; billboard^US

15

poster

n. large sheet of paper, usually illustrated, used as advertisement

16

prime time

n. hours on radio & TV with largest audience, esp. the evening hours

17

promote

v. to (try to) increase sales of a product by publicising and advertising it

18

slot

n. specific time in a broadcasting schedule, when a commercial may be shown

19

target

n. objective; what one is aiming at - target audience n.

20

U.S.P.

abbr. Unique Selling Proposition; what makes a product different from others

1

Accounts Dept.

n. department responsible for administering a company’s financial affairs

2

A.G.M.^UK

abbr. Annual General Meeting of a company’s shareholders

3

board of directors

n. group of people chosen to establish policy for and control a company

4

chairman^UK

n. person who heads a Board of Directors; head of a company; chairperson

5

director

n. a member of the board of directors

6

executive officer^US

n. person managing the affairs of a corporation - chief executive officer n.

7

headquarters

n. a company’s principal or main office or centre of control

8

manager

n. person responsible for day-to-day running of a dept.; executive officer^US

9

managing director^UK

n. senior director after the chairman responsible for day-to-day direction

10

Marketing Dept.

n. department that puts goods on market, inc. packaging, advertising etc

11

organisation chart

n. a table or plan showing a company’s structure graphically

12

Personnel Dept.

n. department responsible for recruitment and welfare of staff or employees

13

president^US

n. the highest executive officer of a company; head of a company

14

Production Dept.

n. department responsible for physical creation of product

15

Purchasing Dept.

n. department responsible for finding and buying everything for a company

16

R & D Department

n. department responsible for Research and Development of (new) products

17

reception

n. the place where visitors and clients report on arrival at a company

18

Sales Department

n. department responsible for finding customers and making sales

19

shareholder

n. person who holds or owns shares in or a part of a company or corporation

20

vice president^US

n. any of several executive officers, each responsible for a separate division