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Selling

1

after-sales service

n. service that continues after a product has been sold [eg: repairs etc]

2

buyer

n. 1 any person who buys anything 2 a person employed by a firm to buy

3

client

n. a person who buys services from a lawyer, architect or other professionals

4

close

v. to finalise a deal or sale; to make a sale

5

cold call

v. to telephone a prospect without previous contact - also n.

6

customer

n. a person who buys goods or services from a shop or business

7

deal

n. a business transaction - also v. dealer n.

8

discount

n. a reduction in the price; a deduction [usually expressed as a percentage (%)]

9

follow up

v. to continue to follow persistently; to maintain contact [eg: after a lead]

10

guarantee

n. a promise that a product will be repaired or replaced etc if faulty - alsov.

11

in bulk

in large quantity, usually at a lower price

12

lead

n. useful indication of a possible customer to be followed up

13

objection

n. a reason given by a prospect for not buying - to object v.see overcome

14

overcome

v. [-came, -come] to overcome an obj-ection to show an objection is invalid

15

product

n. something made and usually for sale - to produce v. seeservice

16

prospect

n. a possible or probable customer; prospective customer

17

representative

n. sales representative person who represents & sells for a firm; salesperson

18

retail

v. to sell in small quantities (as in a shop to the public) - also n.see wholesale

19

service

n. work done usually in return for payment - to serve v. seeproduct

20

wholesale

v. to sell in bulk (as to a shop for resale to the public) - also n.see retail

British and American Financial Terms

Here are some of the main differences between British and American financial terminology.

British

American

Annual General Meeting (AGM)

Annual Stockholders Meeting

Articles of Association

Bylaws

authorised share capital

authorized capital stock

barometer stock

bellwether stock

base rate

prime rate

bonus or capitalisation issue

stock dividend or stock split

bridging loan

bridge loan

building society

savings and loan association

cheque

check

company

corporation

creditors

accounts payable

current account

checking account

debtors

accounts receivable

gilt-edged stock (gilts)

Treasury bonds

labour

labor

Memorandum of Association

Certificate of Incorporation

merchant bank

investment bank

ordinary share

common stock

overheads

overhead

profit and loss account

income statement

property

real estate

quoted company

listed company

retail price index (RPI)

consumer price index (CPI)

share

stock

Курс “Business English”

Учебно-методическое пособие

для студентов

эконмических специальностей

Автор – составитель

Анастасия Андреевна Соловьева

Учебно-методическое пособие

Редактор С.Ю. Родонова

Макет А.А. Соловьевой

Подписано в печать 21.08. 2008 г.

Формат 60х90 1/16.

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Издательство ГОУ ВПО «Ярославский государственный педагогический университет им. К.Д.Ушинского» (ЯГПУ)

150000, г. Ярославль, Республиканская ул., 108

Типография Отпечатано в типографии «Канцлер»

Ярославль, ул. Столярная, 14. Тел.:(4852) 73-73-40

2

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