- •Inflation 14
- •Introduction
- •Concept of Marketing
- •Four New Ps
- •Advertisement as a service
- •Globalization
- •The fundamentals
- •Supply schedule
- •Elasticity
- •Demand schedule
- •Inflation
- •Measures of inflation
- •Inflation is measured by calculating the percentage rate of change of a price index, which is called the inflation rate. This rate can be calculated for many different price indices, including:
- •Effects of inflation
- •Causes of inflation
- •Controlling inflation
- •Problems with gdp
- •What are some alternative measures?
- •Juglar cycle
- •Politically-based business cycle models
- •Preventing business cycles
- •Austrian theory of business cycles
- •Cycles or fluctuations?
- •Why write Business Letters?
- •Formatting Envelopes for Business Letters
- •First paragraph
- •Final paragraph
- •Negotiations in English
- •Visualizing the end results
- •The Negotiation Process
- •Coming to a Close or Settlement
- •Roll Call/Apologies
- •It also helps to create an outline before going to the meeting. An outline should include the following:
- •Sample Minutes Outline:
- •Watching the Time
- •Regaining Focus
- •Comments and Feedback
- •Follow Up
- •Talking on the phone
- •Business Vocabulary
- •Import-Export
- •Selling
- •British and American Financial Terms
Selling
1 |
after-sales service |
n. service that continues after a product has been sold [eg: repairs etc] |
2 |
buyer |
n. 1 any person who buys anything 2 a person employed by a firm to buy |
3 |
client |
n. a person who buys services from a lawyer, architect or other professionals |
4 |
close |
v. to finalise a deal or sale; to make a sale |
5 |
cold call |
v. to telephone a prospect without previous contact - also n. |
6 |
customer |
n. a person who buys goods or services from a shop or business |
7 |
deal |
n. a business transaction - also v. dealer n. |
8 |
discount |
n. a reduction in the price; a deduction [usually expressed as a percentage (%)] |
9 |
follow up |
v. to continue to follow persistently; to maintain contact [eg: after a lead] |
10 |
guarantee |
n. a promise that a product will be repaired or replaced etc if faulty - alsov. |
11 |
in bulk |
in large quantity, usually at a lower price |
12 |
lead |
n. useful indication of a possible customer to be followed up |
13 |
objection |
n. a reason given by a prospect for not buying - to object v.see overcome |
14 |
overcome |
v. [-came, -come] to overcome an obj-ection to show an objection is invalid |
15 |
product |
n. something made and usually for sale - to produce v. seeservice |
16 |
prospect |
n. a possible or probable customer; prospective customer |
17 |
representative |
n. sales representative person who represents & sells for a firm; salesperson |
18 |
retail |
v. to sell in small quantities (as in a shop to the public) - also n.see wholesale |
19 |
service |
n. work done usually in return for payment - to serve v. seeproduct |
20 |
wholesale |
v. to sell in bulk (as to a shop for resale to the public) - also n.see retail |
British and American Financial Terms
Here are some of the main differences between British and American financial terminology.
British |
American |
Annual General Meeting (AGM) |
Annual Stockholders Meeting |
Articles of Association |
Bylaws |
authorised share capital |
authorized capital stock |
barometer stock |
bellwether stock |
base rate |
prime rate |
bonus or capitalisation issue |
stock dividend or stock split |
bridging loan |
bridge loan |
building society |
savings and loan association |
cheque |
check |
company |
corporation |
creditors |
accounts payable |
current account |
checking account |
debtors |
accounts receivable |
gilt-edged stock (gilts) |
Treasury bonds |
labour |
labor |
Memorandum of Association |
Certificate of Incorporation |
merchant bank |
investment bank |
ordinary share |
common stock |
overheads |
overhead |
profit and loss account |
income statement |
property |
real estate |
quoted company |
listed company |
retail price index (RPI) |
consumer price index (CPI) |
share |
stock |
Курс “Business English”
Учебно-методическое пособие
для студентов
эконмических специальностей
Автор – составитель
Анастасия Андреевна Соловьева
Учебно-методическое пособие
Редактор С.Ю. Родонова
Макет А.А. Соловьевой
Подписано в печать 21.08. 2008 г.
Формат 60х90 1/16.
Объем 2 п.л. Тираж 300_ экз.
Заказ №___
Издательство ГОУ ВПО «Ярославский государственный педагогический университет им. К.Д.Ушинского» (ЯГПУ)
150000, г. Ярославль, Республиканская ул., 108
Типография Отпечатано в типографии «Канцлер»
Ярославль, ул. Столярная, 14. Тел.:(4852) 73-73-40
