VIII. Переведите предложения, содержащие самостоятельный причастный оборот.

1.The classes finished, we went to have dinner. 2. The play being popular, it was difficult to get tickets. 3. My friend being ill, I often go to see him. 4. The signal given, the train started. 5. The workers having used a new method of construction, good results have been achieved.

B. 1. The Royal Observatory is situated in Greenwich Park, the standard time being called Greenwich Time. 2. He bought many books, money being no object to him. 3. All my friends left the city yesterday, some of them having gone to St. Petersburg.

Контрольная работа за 9-й семестр для студентов-заочников отделения

«Связи с общественностью»

Gerund

I.Определите функцию герундия и его форму в следующих предложениях и переведите их на русский язык:

A.1. Studying foreign languages enriches the native language. 2. It’s impossible to know a language well without reading books written in this language. 3. Good sportsman never stop training even if they are busy. 4. On coming home he began looking through the newspapers. 5. He intends staying there a few more days.

B.1. He entered the room without being noticed. 2. I remember having shown her the letter. 3. He mentioned having read it in the paper. 4. We insisted on being informed of her arrival to Moscow. 5. He was surprised at having been asked about it.

II. Раскройте скобки, употребляя требующуюся форму герундия.

1. Do you mind him (to examine) by a heart specialist? 2. He showed no sign of (to recognize) me. 3. He had a strange habit of (to interfere) in other people’s business. 4. I was angry at (to interrupt) every moment. 5. He was always ready for (to help) people. 6. He was very glad of (to help) in his difficulty. 7. On (to allow) to leave the room the children ran out into the yard. 8. I don’t remember ever (to meet) your sister.

III.Переведите на русский язык, обращая внимание на герундий:

1. They accuse him of having robbed the house. 2. He never agreed to their going on that dangerous voyage. 3. He did not approve of her drinking so much coffee. 4. The teacher of mathematics did not approve of his pupils dreaming. 5. All the happiness of my life depends on your loving me. 6. I don’t feel like seeing him. 7. I insist on being told the truth. 8. I object to his borrowing money from you. 9. I stretched out my hand to prevent her from falling. 10. My friend succeeded in translating this difficult text.

IV.Переведите на русский язык, обращая внимание на герундиальный оборот:

1. I had no idea of his leaving St.Petersburg so soon.2.Aunt’s coming here gives me much pleasure. 3. The librarian didn’t object to the reader keeping the book one day longer.4. She said that she knew nothing about the door having been left open.5. The mother was surprised at her daughter having tidied up the room so quickly.6. My trying to convince him is of no use.7. When asked why she had missed the train, she said something about her watch being slow.8. She approached without my seeing her. 9. She stayed in town the whole summer because of her daughter being ill.

V.Замените придаточные предложения герундиальными оборотами, вводя их, где необходимо, предлогами, данными в скобках:

1. The pleasant–faced middle-aged woman insisted that Olga should come to her town to teach.(on) 2. Helen suggested that they should go on a trip.3. There is a possibility that my father will join us for the trip.(of) 4. The girls knew that the sportsman had been awarded a prize. (of) 5. I don’t mind if you walk to the underground station with me.

VI. Прочитайте и устно переведите текст. Выполните следующие задания:

1. составьте письменное реферирование по плану, расположенному в электронной папке № 2.

2. Найдите английские эквиваленты в тексте:

1) аудитория предприятия; 2) огромное влияние общественного мнения; 3) ценовая политика; 4) благосостояние; 5) общественное понимание; 6) отвечать потребностям; 7) корпоративная надежность; 8) реклама товара; 9) рассчитывать наперед; 10) зависеть от упорства.

3. Письменно ответьте на вопросы:

1) What are the organization's publics?

2) When is it especially necessary for companies to consider the pub­lic impact of their actions?

3) What is the aim of public relations?

4) What are public relations activities?

5) In what way does advertising differ from PR?

4. Найдите в тексте по два предложения с причастием и инфинитивом и переведите их.

5. Поставьте предложения в отрицательную и вопросительную форму (два вопроса – общий и специальный).

1) The process of public relations man­ages the organization's relationships with these publics.

2) Effective administrators can use the power of these groups' opin­ions.

3) Advertising is openly sponsored and paid for media communications between sellers and buyers.

6. Письменно переведите первый абзац.

PUBLIC RELATIONS

Public relations (PR) is a term that is widely misunderstood and misused to describe anything from selling to hosting, when in fact it is a very specific communication process. Every company, organization, association, and government body deals with groups of people affect­ed by what that organization does or says. They might be employees, customers, stockholders, competitors, suppliers, or just the general population of consumers. Each of these groups may be referred to as one of the organization's publics. The process of public relations man­ages the organization's relationships with these publics.

Companies and organizations know they must consider the pub­lic impact of their actions and decisions because of the powerful effect of public opinion. This is especially true in times of crisis, emergency, or disaster. But it is just as true for major policy decisions concerning changes in business management, pricing policies, labor negotiations, introduction of new products, or changes in distribution methods. Each of these decisions affects different groups in different ways. Converse­ly, effective administrators can use the power of these groups' opin­ions to bring about positive changes.

In short, the purpose of everything labeled public relations is to influence public opinion toward building goodwill and a positive reputa­tion for the organization. In one instance, the PR effort might be to rally public support; in another, to obtain public understanding or neutrality; or in still another, simply to respond to inquiries. Well-executed public relations is a long-term activity that molds good relationships between an organization and its publics.

Many firms use public relations activities such as publicity (news releases, media advertisements, feature stories) and special events (open houses, factory tours, VIP parties, grand openings) as supplements to advertising to inform various audiences about the company and its prod­ucts and to help build corporate credibility and image.

Advertising is generally described as openly sponsored and paid for media communications between sellers and buyers. Certainly, like public relations, the purpose of advertising is to affect public opinion. However, this is normally accomplished through the open attempt to sell the company's products or services.

Public relations activities, like product advertising, may involve me­dia communications, but these communications are not normally open­ly sponsored or paid for. Usually they take the form of news articles, editorial interviews, or feature stories. One means of relaying a public relations message, though, is through corporate advertising.

Public relations is less precise than advertising. Advertising can be strictly controlled so that its reach and impact can be charted in advance, but public relations communications are not so easily quantifiable: PR's results depend more on the experience, ingenuity, and tenacity of the people engaged in its day-to-day execution. Although PR communications may be less controlled than advertising, such communica­tions often have greater credibility.