- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
2. Try to remember what our heroes talked about.
Mr. Evdokimov came together with his foreign colleagues, who had just arrived from London. He introduced them to his staff. Mr. Evdokimov asked English ladies to tell about the work duties of every employee.
Ms. Lora and Betty together with Russian friends discussed the most important qualities of a good manager. Remember and enumerate them.
3. Ms. Lora Miller has come to the office earlier, because she wants to help her Russian colleague Mr. Sverdlov. His English isn’t very good. First they’ve decided to practice the pronunciation of necessary words. Repeat after Lora. Your teacher can also help you.
Especially – [is’ρe∫∂li]
Business – [‘biznis]
abroad – [∂’bro:d]
environment – [in’vai∂r∂ment]
colleagues – [ko:ligs]
beyond – [bi’jOnd]
reasonable – [’ri:z∂n∂bl]
forgive – [f∂’giv]
certainly – [s∂:tnli]
prefer – [pri’f∂:]
sugar – [’∫ug∂]
manager – [’mænid ∂]
specific – [spi’sifik]
personality – [,p∂:s∂’næliti]
aims – [eims]
professional – [pr∂’fe∫∂nl]
qualities – [’kwolitis]
attributes – [’ætribju:ts]
importance – [im’po:t∂ns]
ability – [∂’biliti]
technical – [’teknik∂l]
knowledge – [’nolidj]
experience – [iks’pi∂ri∂ns]
industrial – [indastri∂l]
laugh – [’la:f]
willingness – [’wiliŋnes]
confidence – [’konfid∂ns]
decision – [di’si n]
concern – [k∂n’s∂:n]
employee – [,emploi’i:]
bottom – [’bot∂m]
organization – [,og∂naizei∫n]
corporate – [’ko:p∂rit]
objectives – [ob’d ektivs]
cultured – [’kΛlt∫∂d]
commitment – [k∂’mitment]
money – [’mΛni]
health – [’helQ]
psychological – [sai’kol∂djik∂l]
supportive – [s∂’potiv∂]
reckon – [’rek∂n]
interrupting – [int∂’raptiŋ]
impolite – [im’p∂lait]
stupidly – [’stju:pidli]
explanation – [,ekspl∂’nei∫n]
audits – [’o:dits]
publish – [’pΛbli∫]
account – [∂’kaunt]
measure – [’me ∂]
doubt – [’daut]
major – [meid ∂]
campaign – [kæm’pein]
improving – [im’pruviŋ]
suggestion – [s∂’d est∫n]
separate – [’seprit]
waste – [weist]
magazines – [mæg∂’z:ns]
glass – [’glas]
daily – [’deili]
quota – [’kwout∂]
department – [dipa:tm∂nt]
unoccupied – [Λn’okjupaid]
energy bulbs – [’en∂d i bΛlbS]
throughout – [Qru:’aut]
punishment – [’pΛni∫ment]
reduction – [ri’dΛk∫n]
temperature – [’tempriit∫∂]
installation – [inst∂’lei∫n]
glazing – [gleiziŋ]
incentives – [in’sentivs]
encourage – [in’karid ]
rather – [’rað∂]
4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
Beyond - 1. вдали, на расстоянии; 2. за, по ту сторону, вне, свыше; 3. A good advice is beyond price - хороший совет бесценен.
Audit - 1. проверка счетов, ревизия; 2. ревизировать отчетность.
Account - 1. счет; ~current текущий счет; отчет,~give an описать, отдавать отчет; доклад; фактура; 2. on~в кредит; take into~ принимать в расчет; EX: He' s taken into account all advices of his colleagues 3. считать, рассматривать.
Employ – 1. нанимать; 2. применять, использовать ( in, on, for); 3. ~ee служащий; ~er работодатель; 4.~ ment наем, применение, использование; 5. служба, занятие.
Encourage – 1. ободрять, поощрять, поддерживать; 2.~ ment ободрение, поощрение, поддержка.
Confidence - 1. уверенность, смелость; 2. доверие; секрет; конфиденциальное сообщение; 3.~ ent уверенный, самонадеянный.
Concern – 1. интерес, a matter of great важное дело; 2. забота, беспокойство; it is no~ of mine-Это меня не касается; 3. предприятие, концерн; 4. касаться, относиться; 5. интересоваться, беспокоиться; 6. ~ ing относительно, в отношении.
Corporate – 1. корпоративный, общий.
Campaign - 1.компания.
Reckon – 1.считать, подсчитывать; 2. причислять, относить к ч-либо; рассчитываться с к-л.; полагать; думать; EX: I reckon it is a bad idea -Я считаю, это плохая идея.
Reduction – 1. уменьшение, сокращение; 2.скидка; 3. понижение в должности.
Forgive – [ forgave; forgiven] прощать.
Suggestion – 1. совет, предложение; 2. внушение; намек; ~ ive наводящий на мысль; вызывающий мысли; неприличный, непристойный.
Separate [seprit] - 1. Отдельный; 2. Особый; 3. изолированный, уединенный; 4. [to sep∂reit] отделять, разделять, разлучать, разлагать ( на составные части); отделяться, разлучаться;
Measure – 1. мера; beyond~ чрезмерно; in a~ в известной степени; EX.: He was right in a measure- В известной степени он был прав; 2. мерка; 3. измерять, снимать мерку, отмерять; 4. ~ ment измерение, размеры.
Major – 1. большой; более важный; 2. старший; 3. совершеннолетний; 4. Майор.
Doubt - 1. сомнение; no~, beyond~ несомненно; 2. сомневаться; не доверять.
Incentive – 1. побудительный; 2. побуждение, стимул.
Installation – 1. установка, устройство; 2. монтаж, сборка, проводка.
Waste – 1. бесполезная трата, расточение; 2. отбросы (производства); пустыня; 3. невозделанный, опустошенный, ненужный, отработанный (о паре и т.д.); 4.тратить зря; расточать, опустошать; 5. изнурять, чахнуть; ~ full расточительный.
Throughout – 1. во всех отношениях; 2. повсюду.
5. There are a lot of different idioms and turns of speech in every language. And without knowing their right meaning sometimes it is difficult to understand your partners. Today is Sunday. But all members of the Russian staff have gathered together to listen to Betty O’Henry. She is planning to explain them the meaning of some English idioms. Let’s also listen to her and try to understand them.
(You can see the right variants in the key.)
Sorry for my interrupting.
I was told that she had left long ago.
The idea of broadening your mind.
To get used to my new environment.
Good advice is beyond price.
I kept you waiting.
Ability to get on well with colleagues.
Ability to make people laugh.
Willingness to work up to 60 hours a week.
Confidence in making decisions.
Concern for well-being of every employee.
I reckon
Easier said, than done.
There is no doubt.
Let’s get down to business.
Here is the key:
Извините меня за то, что я прерываю Вас.
Мне сказали, что она давно ушла.
Идея того, чтобы расширить Ваш кругозор.
Привыкнуть к моему новому окружению.
Хороший совет - бесценен.
Я заставила Вас ждать.
Способность ладить с коллегами.
Умение заставлять людей улыбаться (радоваться).
Желание работать до 60 часов в неделю.
Уверенность (смелость) в принятии решений.
Заинтересованность в благополучии каждого работника.
Я полагаю
Легче сказать, чем сделать.
Нет сомнения (без сомнения).
Давайте перейдем к делу.
