- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
2. Reading.
Look at the title of the article. Do you think the article will be serious or light-hearted? Why?
1 Write down one thing about each nationality that you can remember.
2 Share what you have written with other students in the class.
A World Guide to
Good Manners
How not to behave badly abroad
Travelling to all corners of the world gets easier and easier. We live in a global village, but how well do we know and understand each other? Here is a simple test. Imagine you have arranged a meeting at four o'clock. What time should you expect your foreign business colleagues to arrive? If they're German, they'll be bang on time. If they're American, they'll probably be 15 minutes earlier. If they're British, they'll be 15 minutes later, and you should allow up to an hour for the Italians.
When the European Community began to increase in size, several guidebooks appeared giving advice on international etiquette. At first many people thought this was a joke, especially the British, who seemed to assume that the widespread understanding of their language meant a corresponding understanding of English customs. Very soon they had to change their ideas, as they realized that they had a lot to learn about how to behave with their foreign business friends.
For example:
• The British are happy to have a business lunch and discuss business matters with a drink during the meal; the Japanese prefer not to work while eating. Lunch is a time to relax and get to know one another, and they rarely drink at lunchtime.
The Germans like to talk business before dinner; the French like to eat first and talk afterwards. They have to be well fed and watered before they discuss anything.
• Taking off your jacket and rolling up your sleeves is a sign of getting down to work in Britain and Holland, but in Germany people regard it as taking it easy.
® American executives sometimes signal their feelings of ease and importance I in their offices by putting their feet on the desk speak on the telephone. In Japan, people would be shocked.
Showing the soles of your feet is the height of bad manners. It is a social insult only exceeded blowing your nose in public.
The Japanese have perhaps the strictest rules of social and business behavior. Seniority is very important, and a younger man should never be sent to complete a business deal with an older Japanese man. The Japanese business card almost needs a rulebook of its own. You must exchange business cards immediately on meeting because it is essential to establish everyone's status and position.
When it is handed to a person in a superior position, it must be given and received with both hands, and you must take time to read it carefully, and not just put it in your pocket! Also the bow is a very important part of greeting someone. You should not expect the Japanese to shake hands. Bowing the head is a mark of respect and the first bow of the day should be lower than when you meet thereafter.
The Americans sometimes find it difficult to accept the more formal Japanese manners. They prefer to be casual and more informal, as illustrated by the universal 'Have a nice day!' American waiters have a one-word imperative 'Enjoy!' The British, of course, are cool and reserved. The great topic of conversation between strangers in Britain is the weather— unemotional and impersonal. In America, the main topic between strangers is the search to find a geographical link. 'Oh, really? You live in Ohio? I had an uncle who once worked there.'
'When in Rome, do as the Romans do.'
Here are some final tips for travellers.
• In France you shouldn't sit down in a cafe until you've shaken hands with everyone you know.
• In Afghanistan you should spend at least five minutes saying hello.
15 • In Pakistan you mustn't wink. It is offensive.
• In the Middle East you must never use the left hand for greeting, eating, drinking, or smoking. Also, you should take care not to admire anything in your hosts' home. They will feel that they have to give it 10 to you.
• In Russia you must match your hosts drink for drink or they will think you are unfriendly.
• In Thailand you should claps your hands together and lower your head and your eyes when you greet someone.
• In America you should eat your hamburger with both hands and as quickly as possible. You shouldn't try to have a conversation until it is eaten.
Comprehension check
Read the article again and answer the questions. Discuss the questions in pairs.
1. Which nationalities are the most and least punctual?
2. Why did the British think that everyone understood their customs?
3. Which nationalities do not like to eat and do business at the same time?
4. They (the French) have to be well fed and watered.' What or who do you normally have to feed and water?
5. An American friend of yours is going to work in Japan. Give some advice about how he/she should and shouldn't behave himself/ herself.
6. Imagine you are at a party in (a) England (b) America. How could you begin a conversation with a stranger? Continue the conversations with your partner.
7. Which nationalities have rules of behaviour about hands? What are the rules?
8 Why is it not a good idea to say that you absolutely love your Egyptian friend's vase.
Discussion
1. What are the 'rules' about greeting people in your country? When do you shake hands? When do you kiss? What about when you say goodbye?
2. Think of one or two examples of bad manners. For example, in Britain it is considered impolite to ask people how much they earn.
3. What advice would you give anybody coming to live and work in your country?
3.Mr. Sverdlov, Mr. Evdokimov were invited to the restaurant by their foreign friends. Of course they are polite people but they should know about English etiquette. Let's read this text with them and translate it.
SPECIAL OCCASIONS
RESTAURANT MEALS
Eating out in restaurants is a very pleasant way of entertaining whether socially or professionally. It is of course more expensive than entertaining at home, but it involves none of the hard work. If you are organizing a restaurant meal you should always book the table in advance and, if you are inviting a large party, arrange your seating plan beforehand.
