Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Реклама в деловом мире 2 изд..doc
Скачиваний:
3
Добавлен:
01.05.2025
Размер:
881 Кб
Скачать
☆

16. Retell the main idea of this dialogue.

17. And now be ready to communicate to each other using following situations:

  • You are the General Director of the company. You came together with your foreign colleagues, who had just arrived from London. Try to introduce them to your staff. Ask English ladies to tell about the duties of every employee.

  • Try to discuss with your partners what qualities are the most important for a good manager. Remember and enumerate them according to the first dialogue.

  • Have you ever been late? If yes, try to explain your coming late.

  • What do you think about the suggestion about environmentally friendly office? Share your personal opinion. Discuss this problem with your partners.

18. Role play: Foreign partners make a visit to their Russian colleagues.

Plots: Meet the English colleagues and discuss cultural differences in business area with them.

Roles: Commercial Director; Director General; Sales Manager; Sales Manager from Togliatty; secretary; Export-Import Manager; Marketing Director.

Description of the situations:

  1. English colleagues visit one of Russian firms. The Director General of this firm Mr. E. welcomes the guests.

  2. The Director General is introducing his staff to British partners. He is informing Russian colleagues about his idea of broadening their mind.

  3. The guests are having a talk with every employee of this company except the secretary. She is absent at the moment.

  4. The Director General is interested in the differences between English and Russian managers and what qualities are the most important for real managers.

  5. The secretary of this firm comes. She is sorry and meets the new guests too.

  6. The Marketing Director and the secretary are discussing the programme about the environmentally friendly office.

Organigram of the Role Play:

D irector General Mr. E. Guests

D irector General Mr. E. Guests

Russian colleagues

G uests Russian colleagues

D irector General Mr. E. English guests

S ecretary Ms. G. English guests

M arketing Director Mr.S. Secretary Ms. G.

19. Reading and comprehension:

Tips:

To become a good reader you must remember:

  • practice reading faster by limiting your time

  • read every day for not less than a couple of hours

  • step by step manage good comprehension by reading more and more difficult texts

  • give yourself certain assignments and follow them.

Vocabulary:

  • senior [‘si:ni∂] – 1) старший; 2) амер. выпускной, последний; 3) пожилой человек; 4) вышестоящий;

  • to be firm [f∂:m] – быть стойким ( непоколебимым);

  • imperious [‘im‘pi∂ri∂s] – 1) повелительный; 2) властный, высокомерный; 3) настоятельный, насущный;

  • mutual [‘mjut∫u∂l] – 1) обоюдный, взаимный; 2) общий, совместный;

  • to delegate – 1) уполномочивать; 2) передавать полномочия; поручать;

  • junior [‘jun‘i∂] – младший;

  • to treat [t∂ tri:t] – 1) обращаться, обходиться, относиться; 2) обрабатывать, подвергать действию; 3) лечить;

  • to be precise [pri‘saiz] – быть точным ( определенным, аккуратным, пунктуальным, чётким) ;

  • to expect [ik‘spekt] – 1) ждать, ожидать; 2) рассчитывать, надеяться; 3) предполагать, полагать, думать;

  • to detract – 1) отнимать, уменьшать; 2) умалять, принижать;

  • an intimacy [‘intim∂si] – 1) тесная связь, близость, интимность; 2) половые сношения;

  • at length [leŋQ] – наконец, подробно;

  • irresistibly – неотразимый, непреодолимый, неопровержимый;

  • drawn [dro:n] – зд. привлекать внимание;

  • to succumb [s∂‘kΛm] – 1) поддаться, уступить; 2) стать жертвой;

  • to disturb [di‘stз:b] – 1) беспокоить; 2) приводить в беспорядок; 3) расстраивать планы; 4) волновать;

  • immediate [i‘mi:di∂t] – 1) немедленный, спешный; 2) ближайший, непосредственный, прямой;

  • to ensure [in‘∫O:] – 1) обеспечивать, гарантировать; 2) ручаться;

  • to exploit [ik‘sploit] – 1) эксплуатировать, разрабатывать; 2) использовать в своих интересах.