- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
16. Retell the main idea of this dialogue.
17. And now be ready to communicate to each other using following situations:
You are the General Director of the company. You came together with your foreign colleagues, who had just arrived from London. Try to introduce them to your staff. Ask English ladies to tell about the duties of every employee.
Try to discuss with your partners what qualities are the most important for a good manager. Remember and enumerate them according to the first dialogue.
Have you ever been late? If yes, try to explain your coming late.
What do you think about the suggestion about environmentally friendly office? Share your personal opinion. Discuss this problem with your partners.
18. Role play: Foreign partners make a visit to their Russian colleagues.
Plots: Meet the English colleagues and discuss cultural differences in business area with them.
Roles: Commercial Director; Director General; Sales Manager; Sales Manager from Togliatty; secretary; Export-Import Manager; Marketing Director.
Description of the situations:
English colleagues visit one of Russian firms. The Director General of this firm Mr. E. welcomes the guests.
The Director General is introducing his staff to British partners. He is informing Russian colleagues about his idea of broadening their mind.
The guests are having a talk with every employee of this company except the secretary. She is absent at the moment.
The Director General is interested in the differences between English and Russian managers and what qualities are the most important for real managers.
The secretary of this firm comes. She is sorry and meets the new guests too.
The Marketing Director and the secretary are discussing the programme about the environmentally friendly office.
Organigram of the Role Play:
D
irector
General Mr.
E. Guests
D irector General Mr. E. Guests
Russian colleagues
G
uests
Russian colleagues
D irector General Mr. E. English guests
S ecretary Ms. G. English guests
M
arketing
Director Mr.S. Secretary Ms. G.
19. Reading and comprehension:
Tips:
To become a good reader you must remember:
practice reading faster by limiting your time
read every day for not less than a couple of hours
step by step manage good comprehension by reading more and more difficult texts
give yourself certain assignments and follow them.
Vocabulary:
senior [‘si:ni∂] – 1) старший; 2) амер. выпускной, последний; 3) пожилой человек; 4) вышестоящий;
to be firm [f∂:m] – быть стойким ( непоколебимым);
imperious [‘im‘pi∂ri∂s] – 1) повелительный; 2) властный, высокомерный; 3) настоятельный, насущный;
mutual [‘mjut∫u∂l] – 1) обоюдный, взаимный; 2) общий, совместный;
to delegate – 1) уполномочивать; 2) передавать полномочия; поручать;
junior [‘jun‘i∂] – младший;
to treat [t∂ tri:t] – 1) обращаться, обходиться, относиться; 2) обрабатывать, подвергать действию; 3) лечить;
to be precise [pri‘saiz] – быть точным ( определенным, аккуратным, пунктуальным, чётким) ;
to expect [ik‘spekt] – 1) ждать, ожидать; 2) рассчитывать, надеяться; 3) предполагать, полагать, думать;
to detract – 1) отнимать, уменьшать; 2) умалять, принижать;
an intimacy [‘intim∂si] – 1) тесная связь, близость, интимность; 2) половые сношения;
at length [leŋQ] – наконец, подробно;
irresistibly – неотразимый, непреодолимый, неопровержимый;
drawn [dro:n] – зд. привлекать внимание;
to succumb [s∂‘kΛm] – 1) поддаться, уступить; 2) стать жертвой;
to disturb [di‘stз:b] – 1) беспокоить; 2) приводить в беспорядок; 3) расстраивать планы; 4) волновать;
immediate [i‘mi:di∂t] – 1) немедленный, спешный; 2) ближайший, непосредственный, прямой;
to ensure [in‘∫O:] – 1) обеспечивать, гарантировать; 2) ручаться;
to exploit [ik‘sploit] – 1) эксплуатировать, разрабатывать; 2) использовать в своих интересах.
