- •Content
- •Передмова
- •Part I. Texts for reading and translation
- •Advertising1
- •History
- •19Th century
- •20Th century
- •On the radio from the 1920s
- •Commercial television in the 1950s
- •Public service advertising in ww2
- •Media diversification in the 1960s
- •Cable television from the 1980s
- •On the Internet from the 1990s
- •Types of advertising
- •Television advertising / Music in advertising
- •Infomercials
- •Radio advertising
- •Online advertising
- •New media
- •Product placements
- •Press advertising
- •Billboard advertising
- •Mobile billboard advertising
- •Consumer-generated advertising
- •Aerial advertising
- •Purpose of advertising
- •Sales promotions
- •Media and advertising approaches
- •Rise in new media2
- •Niche marketing
- •Crowd sourcing
- •Global advertising
- •Foreign public messaging
- •Diversification
- •New technology
- •Advertising education
- •Criticisms
- •Regulation
- •Advertising research
- •Semiotics
- •Gender effects in the processing of advertising
- •Children's fitness is in our clubs
- •Exercises
- •Unit 2 Adidas
- •Exercises
- •10 Scary facts about the Coca-Cola
- •Exercises
- •Unit 4 The Best Drink Created Worldwide
- •Exercises
- •Unit 5 roshen
- •Exercises
- •Unit 6 High Quality at low price!
- •Exercises
- •Unit 7 Liverpool
- •Exercises
- •Unit 8 Travel company “cita”
- •Exercises
- •Text 2. On the dangers of fast food!
- •Text 3. 10 reasons not to buy iPhone 5
- •Text 4. Notebook. Defective
- •Text 5. Netbook. Defective
- •Text 6. History of ford motor company
- •I am not older than you.
- •I saw him on the last day of my holiday.
- •I'll see you next week.
- •Вживання ступенів порівняння прикметників
- •I'm just as tired as you (are).
- •It's as clear as day.
- •In winter days are shorter and nights are longer than in summer.
- •Дієприкметник
- •Утворення дієприкметників
- •Форми дієприкметників
- •Функції дієприкметника в реченні
- •Part V.
- •Нестандартних
- •Part vі. Тлумачний словник4
Unit 2 Adidas
Adidas AG-German industrial group specializing in the production of athletic footwear, apparel and equipment. "Adidas-Ukraine" is responsible for the promotion and distribution of brands Adidas, Reebok, Rockport in Ukraine. About 80% of total revenue brought our own branded stores.
The opportunity to purchase our products from Lviv to Yalta in our stores, as well as cooperation with a large number of wholesale customers makes us just beyond the reach of competitors. Sponsorship for years Adidas brand № 1 in the world of football – is the official sponsor and supplier of balls for all major football tournaments UEFA and FIFA. In addition, Adidas works with football federations in countries such as Argentina, China, Denmark, France, Germany, Ukraine, Russia, Greece, Japan, Nigeria, Spain and South Africa.
In the Adidas gear are such famous football clubs like Chelsea, Bayern Munich, Liverpool and Real Madrid as well as the best players of the world: Kaka, Lionel Messi, David Beckham, David Villa, Michael Ballack, Steven Gerrard, Raul, Benzema, Andriy Voronin, Fernandinho and others. In Ukraine, the sponsor Adidas football club "Dynamo" Kiev and "Metalist", and is the official equipment supplier to the arbitrators of the Football Federation of Ukraine.
We are a young and dynamic team. We work hard to ensure that working conditions in our company has always been at a high level. This approach reflects our passionate attitude to everything that we do. We combine the professionalism and dedication of the informal and open dialogue with each other. "Our passion for the sport can make a difference."
Exercises
1. Read the text. Match the words below to make four word partners from the text:
1. responsible for
2. opportunity to
3. the official equipment supplier to
4. approach
the arbitrators
reflects
purchase
promotion and distribution
2. Now use the word partners to complete these sentences:
1. In Ukraine, the sponsor Adidas football club "Dynamo" Kiev and "Metalist", and is ________ ________ ________ ________ ________ ________ ________ ________ of the Football Federation of Ukraine.
2. The ________ ________ ________ our products from Lviv to Yalta in our stores, as well as cooperation with a large number of wholesale customers makes us just beyond the reach of competitors.
3. "Adidas-Ukraine" is ________ ________ ________ ________ ________ of brands Adidas, Reebok, Rockport in Ukraine.
4. This ________ ________ our passionate attitude to everything that we do.
3. Choose A, B, C to fill in the blanks in the sentences below:
1. Adidas AG-German industrial group specializing in the production of ________ :
a) athletic footwear and apparel
b) athletic equipment
c) athletic footwear, apparel and equipment.
2. About ______ of total revenue brought branded stores:
a) 75 %
b) 80 %
c) 90 %.
3. Sponsorship for years Adidas in the world of football – is the official sponsor and supplier of ________ for all major football tournaments UEFA and FIFA:
a) balls
b) apparel
c) footwear.
4. Adidas AG is a ________ team:
a) old and experienced
b) young and dynamic
c) competitive and courageous.
UNIT 3
