- •Content
- •Передмова
- •Part I. Texts for reading and translation
- •Advertising1
- •History
- •19Th century
- •20Th century
- •On the radio from the 1920s
- •Commercial television in the 1950s
- •Public service advertising in ww2
- •Media diversification in the 1960s
- •Cable television from the 1980s
- •On the Internet from the 1990s
- •Types of advertising
- •Television advertising / Music in advertising
- •Infomercials
- •Radio advertising
- •Online advertising
- •New media
- •Product placements
- •Press advertising
- •Billboard advertising
- •Mobile billboard advertising
- •Consumer-generated advertising
- •Aerial advertising
- •Purpose of advertising
- •Sales promotions
- •Media and advertising approaches
- •Rise in new media2
- •Niche marketing
- •Crowd sourcing
- •Global advertising
- •Foreign public messaging
- •Diversification
- •New technology
- •Advertising education
- •Criticisms
- •Regulation
- •Advertising research
- •Semiotics
- •Gender effects in the processing of advertising
- •Children's fitness is in our clubs
- •Exercises
- •Unit 2 Adidas
- •Exercises
- •10 Scary facts about the Coca-Cola
- •Exercises
- •Unit 4 The Best Drink Created Worldwide
- •Exercises
- •Unit 5 roshen
- •Exercises
- •Unit 6 High Quality at low price!
- •Exercises
- •Unit 7 Liverpool
- •Exercises
- •Unit 8 Travel company “cita”
- •Exercises
- •Text 2. On the dangers of fast food!
- •Text 3. 10 reasons not to buy iPhone 5
- •Text 4. Notebook. Defective
- •Text 5. Netbook. Defective
- •Text 6. History of ford motor company
- •I am not older than you.
- •I saw him on the last day of my holiday.
- •I'll see you next week.
- •Вживання ступенів порівняння прикметників
- •I'm just as tired as you (are).
- •It's as clear as day.
- •In winter days are shorter and nights are longer than in summer.
- •Дієприкметник
- •Утворення дієприкметників
- •Форми дієприкметників
- •Функції дієприкметника в реченні
- •Part V.
- •Нестандартних
- •Part vі. Тлумачний словник4
10 Scary facts about the Coca-Cola
1. In many states of USA traffic police always has in their patrol car 2 gallons of Coke to wash the blood from the highway after the accident.
2. Put in a bowl with Coca Cola steak and after 2 days you will not find it there.
3. To clean a toilet, pour a can of Coke in the sink and wash off for an hour.
4. To delete rust spots from chrome car bumpers, rub the bumper with a crumpled sheet of aluminum foil dipped in Coca-Cola.
5. To delete corrosion from the battery in the car, pour a can of Coke on the battery and corrosion will get away.
6. To untwist rusted bolt, soak a cloth with Coke and wrap it around the bolt for several minutes.
7. To clean clothes from dirt, pour a can of Coke on a pile of dirty clothes, add washing powder and wash in the machine as usual. Cola help to get rid of spots. Coca Cola also cleans the glass in the car from the road dust.
8. The active ingredient of Coca Cola – phosphoric acid. Its pH is 2.8. For four days, it can dissolve your nails.
9. For transportation of concentrate for Coca Cola truck must be equipped with a special tray designed for highly corrosive materials.
10. Distributors of Coca Cola for 20 years using it to clean the engines of their trucks.
Exercises
1. Scan the advertisement and write some sentences about the Coca-Cola:
1. In many states of USA traffic police always has in their patrol car to wash the blood from the highway after the accident.
2. Put in a bowl ____________ and after 2 days you will not find it there.
3. To delete rust spots from chrome car bumpers, rub the bumper with a ________ .
4. For transportation of concentrate for ________ must be equipped with a special tray designed for highly corrosive materials.
5. ________ for 20 years using it to clean the engines of their trucks.
2. Write 5 advantages of Coca-Cola as a drink:
_____________________________________________________________ .
_____________________________________________________________ .
_____________________________________________________________ .
_____________________________________________________________ .
_____________________________________________________________ .
3. Match the words below to make 4 word partners from the text:
1. traffic
2. rust
3. dirty
4. active
a) ingredient
b) police
c) spots
d) clothes
4. Now use the word partners to complete these sentences:
1. In many states of USA ________ always has in their patrol car 2 gallons of Coke to wash the blood from the highway after the accident.
2. To delete ________ from chrome car bumpers, rub the bumper with a crumpled sheet of aluminum foil dipped in Coca-Cola.
3. To clean clothes from dirt, pour a can of Coke on a pile of ________ , add washing powder and wash in the machine as usual.
4. The ________ of Coca Cola – phosphoric acid.
Unit 4 The Best Drink Created Worldwide
Here are a few reasons why Pepsi should be your favorite drink.
Facility: you can buy this drink almost in every store.
One of the leaders in the world market: created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961. In the mid-70's “PepsiCo” held advertising action called “Pepsi challenge”. Tests were conducted “blind” to the evaluation of two drinks. The participants preferred shares “Pepsi-Cola” Coca-Cola with a margin of 3:2, and this fact was announced in a TV advertisement. Today, Pepsi is one of the world's best-selling products.
It is tasty: Pepsi has an unusual, delicate taste. Tasted this drink once, you'll never want to try other. The composition of this drink includes special components that make this drink special.
Acceptable price: you do not have to pay more. Price matches the quality.
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