- •Воронеж
- •Оглавление
- •Предисловие
- •Разговорный практикум
- •Грамматический практикум
- •About myself Conversational task
- •1. Wordcheck
- •2. Dialogue: «Let’s get acquainted»
- •3. Conversational formulas
- •4. Self-control questions
- •5. Vocabulary drill
- •6. Practice
- •Grammar task
- •1.Revision.
- •2. Read the texts; translate them in written form, paying attention to the verbs in the past simple tense forms.
- •3. Exercises
- •Great britain Conversational task
- •1. Wordcheck
- •2. Text: «Great Britain»
- •3. Dialogue: «The scenery of Great Britain»
- •4. Self-control questions
- •5. Vocabulary drill
- •6. Practice
- •Grammar task
- •1. Revision
- •2. Read the text; translate it in written form, paying attention to the predicates in the present continuous tense forms.
- •Word Combinations
- •3. Exercises
- •City Conversation task
- •1. Wordcheck
- •2. Dialogues: «How can I get to…?»
- •3. Conversational formulas
- •4. Self-control questions
- •5. Vocabulary drill
- •6. Practice
- •Grammar task
- •1. Revision
- •2. Read the text; translate it in written form, paying attention to the verbs in the Perfect tense forms.
- •3. Exercises
- •History of computers
- •Exercises
- •1. Main idea
- •2. Understanding the passage
- •3. Develop the main ideas of the text. Start with:
- •4. Make a contribution to the text.
- •5. Understanding words
- •6. Content review
- •7. Content review
- •8. Retell the text
- •Economie
- •1. Practise the pronunciation of the following words. Translate them into Russian.
- •2. Read the text and answer the questions:
- •3. According to the text are the following statements true or false?
- •4. Find in the text the English equivalents of the following words and phrases:
- •5. Give definitions and Russian equivalents to the following terms:
- •6. Match the words from the text with their corresponding definitions.
- •7. Revise the words.
- •8. Translate the sentences into English.
- •9. Working in groups do the following tasks. Report to the class.
- •10. Sum up the contents of the text, using the following phrases:
- •Лексико-грамматический комментарий
- •Глагол «to be» в Indefinite Tenses
- •Повелительное наклонение
- •Множественное число существительных
- •Притяжательный падеж существительных
- •Местоимения
- •Числительные
- •Прилагательные. Степени сравнения прилагательных
- •To be going to do something
- •I would like
- •Герундий
- •Irregular verbs
- •Библиографический список Основной
- •Дополнительный
- •3 94000 Воронеж, пр. Революции, 20
8. Translate the sentences into English.
1) Много факторов влияют на восприятие покупателем ценности товара и выгоды от его покупки.
2) С точки зрения покупателя, чем выше цена, тем выше качество товара.
3) Если покупатель попробовал продукт и был удовлетворен, то у него будет предрасположенность купить этот продукт снова.
4) Реклама может улучшить репутацию товара и повысить ценность продукта в глазах покупателей.
5) Ассортимент изделий компании Проктер и Гэмбл включает много известных сортов мыла, стиральных порошков и моющих средств.
6) Компания Кока-Кола попыталась насытить рынок разнообразными продуктами, вложив свой капитал в несколько отраслей промышленности.
9. Working in groups do the following tasks. Report to the class.
1) Study the following table and describe the structure of product mix of Procter & Gamble.
|
product lines |
brands |
PRODUCT MIX |
Bar soap |
Camay, Coast, Ivory, Kirk’s, Lava, Monchel, Safeguard, Zest |
Detergents |
Bold, Cheer, Dash, Dreft, Era, Gain, Ivory Snow, Liquid Bold-3, Liquid Cheer, Liquid Tide, Oxidol, Solo, Tide |
|
Dishwashing detergents |
Cascade, Dawn, Ivory Liquid, Joy, Liquid Cascade |
|
Cleaners and cleaners |
Comet, Comet Liquid, Mr. Clean, Spic & Span, Spic & Span Pine Liquid, Top Job |
|
Shampoos |
Head & Shoulders, Ivory, Lilt, Pert Plus, Prell |
|
Toothpastes |
Crest, Denquel, Gleem |
|
Paper tissue products |
Banner, Charmin, Puffs, White Cloud |
|
Disposable diapers |
Luvs, Pampers |
|
Shortening and cooking oils |
Crisco, Crisco Oil, Crisco Corn Oil, Puritan |
2) Comment on the following statement:
«The marketing view demands the active recognition of a new kind of competition. This is not competition between what companies produce in their factories, but between what they add to their factory output in the form of packaging, services, advertising, customer advice, financing, delivery arrangements, warehousing, and other things people value».
Theodore Levitt
3) Read about the services offered by some of the libraries and colleges in the USA.
One branch of the Chicago Public Library lends expensive power tools and such accessories as fiberglass extension ladders. At the Carnegie library, in Pittsburgh, volunteer psychologists go to the library, listen to people's troubles, and refer them to appropriate help. The Broome High School Media Center in Spartanburg, South Carolina, lends prom, wedding, and mother-of-the-bride dresses donated by members of the community.
Answer the questions:
What is the product of a library?
What prompted libraries to be so creative in their product offers?
Is this a good example to find a need and fill it?
What is the product of a college or university?
How did American colleges manage to diversify their product offer?
4) Think of some well-known companies and make tables of their product offers.