Different kinds of jobs in tourism

The term guide is used for one m charge of local sightseeing and “conductor” is the one accompanying a group throughout its travel and making all the arrangements for the group. The sightseeing guide must be familiar with the points of interest that he showing to the visitors. He usually gives a prepared talk that describes the points of interest, but he must also be prepared to answer a lot of questions. And he has to deal with any problems that occur during the tour or excursion, such as bad weather, sudden illness, an accident. A sightseeing guide needs two qualities above all- an outgoing personality and language skill. The conductor or the guide who stays with a group throughout its trip needs the same two qualities. He also needs to have a thorough knowledge of all regulations and red tape that tourists will meet when going from one country to another. These are the aspects of travel that are likely to cause the most problems and create the most irritation when they go wrong: handling the luggage of the group, easing them through government formalities, making sure they get the kind of accommodations, food and entertainment they have paid.

24. Tourist promotion

There have been three aims of most tourist promotion in the last few years. The first has been to retain the established market of people for whom travel is a normal form of recreation. The, second purpose of tourist promotion has been to increase the size оf the market. In order for tourism to grow, it is necessary to attract people who would not have travelled much until the last few years. The third goal of tourist promotion has been to overcome what might best be called its seasonal bias. Many different organizations are involved in tourist promotion. They include tourist bureaus, the transportation companies, tour operators, retail travel agents and individual hotels or hotel chains. Through their tourist offices, governments do a great deal of travel promotion, both in the form of advertising and publicity. Publicity consists of stories placed in newspapers and magazines about travel, accommodations, restaurants, and other parts of the whole tourist industry.

5