Тема 3. Структура підприємства. Ділове листування. Е-mails. Структура бізнес-листа.

Заняття № 6. Структура підприємства.

Мета заняття: Сформувати у студентів загальні та професійно орієнтовані комунікативні мовленнєві компетенції (лінгвістичну, соціолінгвістичну і прагматичну) для забезпечення їхнього ефективного спілкування. Формування уявлення про найпоширеніші форми організації підприємств. Складання схеми структури підприємства.

1. Read the information bellow. Discuss advantages and disadvantages of each business structure type.

Types of business structures

A business can be legally structured in several ways. Choosing the best legal structure for your business is one of the first and most important decisions you need to make.

We recommend seeking professional advice from your accountant, solicitor or financial adviser before deciding on your business structure, as you will need to consider many legal, financial and tax issues.

Each business structure has different requirements. You may need an Australian Business Number, business name registration, trademark registration and other requirements.  

Sole trader

A sole trader is 1 individual who runs a business without partners or a company structure. This is the easiest and most inexpensive business structure. A sole trader has full control of the business, including ownership of all profits and responsibility for all debts.

Partnership

A partnership is a common and relatively simple, informal and inexpensive way to set up or structure a business. It involves 2 or more co-owners participating together in a business. A partnership also requires an intention to make and share profits and an understanding that these co-owners act on behalf of each other in business.

Company

A company must be registered under the Australian Corporations Law. One of the biggest advantages of the company structure is that the liabilities of the company's shareholders may be limited to their share capital. This means shareholders' personal assets cannot usually be seized to pay company debts. As separate legal entities, companies rather than owners are liable for debts. However, establishing a company structure does include higher initial costs and ongoing fees. In addition, company losses cannot be offset against shareholders' other income.

Trust

A trust is a legal relationship where a trustee (an individual or a company) carries on business for the benefit of other people (the beneficiaries).

2. PRACTICE:

Read the text in the box. Complete the organization chart from the information provided. Two examples have been done for you. Note! There are various possible ways of business structures. This is one of the most usual.

Business Structure

The Managing Director (Chief Executive or President) is the head of the company. The company is run by a Board of Directors; each Director is in charge of a department. However, the Chairman of the Board is in overall control and may be the head of any department. Most companies have Finance, Sales, Marketing, Production, Research, and Development (R&D) and Personnel Departments. Most departments have a Manager, who is in charge of its day-to-day running, and who reports to the Director; the Director is responsible for strategic planning and for making decisions. Various personnel in each department report to the Manager (for example, the Sales Representative reports to the Sales Manager).

Заняття №7. Ділове листування.E-mail

Мета заняття: Сформувати у студентів загальні та професійно орієнтовані комунікативні мовленнєві компетенції (лінгвістичну, соціолінгвістичну і прагматичну) для забезпечення ефективного спілкування. Формування навичок електронного листування. Складання ділового e-mail.

1. Read the following text. Discuss advantages and disadvantages of electronic communication in business.

Electronic Methods of Communication in Business

As technology progresses, new communications are born and old ones - many of which seemed new not so long ago - fade away. When you're trying to connect with employees, colleagues, bosses, clients, customers, suppliers or any other business contact, you may have more choices than you realize. Whether for interpersonal or marketing communications, electronic media are critical to getting business done efficiently and cost-effectively.

Mobile Devices

Although communication with mobile devices may be less formal than other forms of communication, people are increasingly turning to text messages and short emails using cell phones and personal digital assistants (PDAs). Text messaging in particular has strong appeal, as anyone with a cell phone has texting capability. PDAs with Internet capability have changed the way email works, often turning it into a means of keeping in touch via short, quick messages--much like a text message but with use of a different connection type. As a result, not only do business associates communicate with one another via mobile devices, but many companies have begun marketing to customers through mass text messages.

Social Networking Media

The capability and uses of social networking media continue to evolve. Some maintain social networking represents a new frontier in marketing and business networking. Companies promote events, communicate with customers, offer discounts and draw attention to sales using social networking media. Recruiters and salespeople often seek key contacts through social media sites.

For example, recruiters may search for a chief financial officer (CFO) candidate by sifting through and connecting with CFOs who are listed on business social networking sites. This gives them a new way to reach people without having to get past secretaries or working hard to get private home phone numbers.

Email

One of the older forms of electronic communication remains a staple of modern business. Because of its versatility, email can be used for asking questions and getting answers, holding mini-group conferences, making people aware of issues, passing along documents, sharing information and much more. Most courts now admit email as evidence and legal proof of contracts and transactions.

From a marketing standpoint, email has become a popular medium for sending messages to customers. For many companies, email blasts supplement and replace what used to be print direct mail. Now instead of getting a card in the mail about their favorite store's upcoming sale, customers receive graphically enhanced emails. Not only does this reach people directly, but email blasts help companies save on printing and mailing costs.

2. Read the information below:

E-mail is much less formal than a written letter. Emails are usually short and concise. If you are writing to someone you don’t know, a simple ‘Hello’ is adequate. Using a salutation such as ‘Dear Mr Smith’, is too formal. When writing to someone you know well, feel free to write as if you are speaking to the person.

Hello, I’ve read on your web site that you offer GPS tractor gadgets. I’d like to inquire about the technical details of the gadgets. How long does it usually take to deliver approximately 100 units? Are there any discounts on such a large quantity? Thank you for taking the time to answer my questions. I look forward to your response. Jack Finley Sales Manager, Gee See Inc. (709) 567 - 3498

3. PRACTICE: Imagine you are a manager in Electronics Corporation which offers GPS devices. Answer the e-mail given above, cite the phrases from it where necessary.

Заняття №8. Ділове листування. Структура бізнес-листа.

Мета заняття: Сформувати у студентів загальні та професійно орієнтовані комунікативні мовленнєві компетенції (лінгвістичну, соціолінгвістичну і прагматичну) для забезпечення їхнього ефективного спілкування. Формування навичок ділового листування. Складання ділового листа.

Business Letters

1. Label the parts of the letter choosing the words from the box. The first has been done already. Continue, please:

date recipient’s address

references complimentary ending

concluding paragraph signature

position letterhead -1

main paragraph introductory paragraph

salutation sender’s address

1	Autoworld LTD
2	12 Pine Eastate, Westhornet, Bedfordshire, UB18 22BC tel. 901723456, fax 901767893 e-mail: autoworld@hot.mail
3	Michael Scott, Sales Manager Smith and Brown Co, North Molton street, Oxbridge OB 84 9TD
4	Your ref. 131/14 Our ref. ST/MN/24/14
5	4 March, 2014
6	Dear Mr. Scott,
7	Thank you for your letter of 20 February, explaining that the super widgets, catalogue reference X-3908, are no longer available but that ST-1432 made of the same specifications but using a different alloy, are now available instead.
8	Before place an order I’d like to see samples of the new super widgets. If they are as excellent as you say we’ll order them. You must understand I must safeguard Autoworld’s interests and make sure the quality is satisfactory. Apart from anything else I’d be happy to cooperate with Smith and Brown Co, whose service has always been good.
9	I would be grateful if you could send me samples as soon as possible.
10	Yours sincerely,
11	Simon Thomas
12	Production Manager

2. In this letter all the parts are mixed up. Organize the letter so that everything is in the right place (put the correct number in the first column). The first position is placed already. Continue, please:

...	14 March, 2014
...	Sales Manager
...	Yours truly,
...	Thank you for your letter. I’m afraid that we have a problem with your order.
1.	Agrotrade LTD
...	Dear Mr. Thomas,
...	Your ref. MS/WD/22/14 Our ref. ST/MN/35/14
...	I look forward to hearing from you.
...	Unfortunately the manufacturers of the parts you wish to order have informed us that they cannot supply the parts until August. Would you prefer us to supply a substitute, or would you rather wait until the original parts are again available?
...	Simon Thomas, Production Manager Autoworld Ltd, 12 Pine Eastate, Westhornet, Bedfordshire, UB18 22BC
...	Alex Green
...	49 Featherstone Street, Lo ndon EC1Y 8SY tel. 020 7233432, fax 020 7233434 e-mail: agrotrade @ mailboxuk.com

3. Write an answer from Simon Thomas, Autoworld Ltd, to Alex Green, Agrotrade Ltd (Business Letters 2). Does he agree to have a substitute or prefer to wait for the original parts? Make a decision. Draw some arguments to support your choice: