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Vocabulary

vast database

величезна база даних

to be multimedia-capable

бути спроможним працювати у мультімедійному режимі

process information

обробляти інформацію

wireless access

бездротовий доступ

digital

цифровий

WAP access

доступ в Інтернет через сотовий телефон

cellular

щільниковий

  1. Expand on the idea in your own words.

… huge numbers of people are already experiencing the true power of information through the Internet.

… the Internet has already turned into an integral part and driving force of the contemporary civilization.

… most mobile phones sold by that time will be multimedia-capable.

… the range of information available will constantly expand, bringing additional benefits to users.

  1. Look at the list of the service provided by "Mobile Internet" and write them down in a column in the order of importance to you. Explain your choice.

  2. Make up a dialogue with a classmate and persuade him/her of the importance of having a mobile phone. Use the following words and phrases.

  • establish effective communication;

  • save time;

  • become accessible anywhere;

  • an opportunity to use and process information from the Internet;

  • provide wireless access to the Internet;

  • access information on the Internet easily;

  • save money and trouble;

  • receive a wide range of information for business and private use.

5. Translate from Ukrainian into English.

  1. Інтернет вже перетворився в невід’ємну частину сучасної цивілізації.

  2. Оператори мобільного зв’язку ідуть нога в ногу з потребами в новітних послугах цифрової інформації.

  3. Ви можете знайти розклад руху літаків у вашому телефоні.

  4. В майбутньому пакет “Mobile Internet” дасть вам змогу пересилати і отримувати повідомлення електронною поштою.

  5. Аналітики вважають, що в 2004 році більшість мобільних телефонів будуть працювати в мультимедійному режимі.

Unit XII marketing on the world wide web

  1. Have you ever heard of buying the product through the Web? Do you know anybody buying things though their computer? What are the people's impressions of this kind of purchasing?

  2. Read the text and do the exercises below. Marketing on the World Wide Web

The media are filled with headlines about the World Wide Web. It is proclaimed as the most important phenomenon since the personal computer that will transform business.

Marketing on the World Wide Web is currently a grand experiment. The Web's potential has drawn tens of thousands of companies on-line.

The Web presents a couple of major opportunities for marketers. First, a large and growing number of individuals and businesses access the Web. Web users also represent an attractive target market, and individuals are beginning to buy products.

The business-to-business market opportunity appears to be even greater than the consumer one.

In fact, the World Wide Web is a well-known offspring of the Internet. It is a multimedia (text, sound, and graphics) subset of the Internet as a whole. After the Internet was first established, it spread to universities where scientists used it to exchange data and messages.

In 1989 a scientist at the European Particle Physics Laboratory (CERN) in Geneva, Switzerland, put forward a proposal to establish a single standard across all computer platforms that would allow users to easily view and exchange data. Sites that adopted this standard became part of the World Wide Web.

A Web site is a set of multimedia materials that computer users can access electronically.

A Web page is a single document at a Web site.

A link is a selection of highlighted text or an image on a page that, when the visitor clicks on it with a mouse, it gives the visitor access to another page. Virtually all Web pages contain links that connect visitors to different pages on the site and to interesting pages on other Web sites.

Browsers are programs that automatically read and display information from a Web site. They also allow a visitor to move from one Web page to another by pointing and clicking on a link to access a new page.

A search engine is a computer program that searches for information on the Web. Although the term "browser" evokes images of a leisurely stroll through a familiar library, in reality the Web is much too large and disorganized to make browsing an attractive way to find information. To solve this problem, several sites have sprung up that feature search engines (e.g. Yahoo). An individual visits one of these engines and types in a keyword or phrase. The engine then displays titles and brief descriptions of all Web sites that contain this word or phrase in its text.