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10. Fill in the articles where necessary.

… businesses of all types should try to increase … size of their potential markets and … customers. Adapting products and services to … needs of … local markets or modifying them to appeal to potential customers in … new markets are ways to increase … market size, sales, and revenues. That might be accomplished by advertizing and promoting products and services in … different language or moving into … other countries and markets.

11. Find in the text the words that can function either as a noun or as a verb. Organize them into pairs based on conversion. Follow the model.

E.g. Work – to work, …

12. Arrange the words into four categories: 1) nouns, 2) verbs, 3) adverbs and 4) adjectives. Use a dictionary if necessary.

Ability, inseparable, require, pursuit, likewise, common, goal, relevant, respond, dramatic, technology, rapidly, possess, skill, environment, contribute, organizational, exception, valuable, efficient, productive, resistant, weakness, solution, disastrous, consequence, genuinely, mutual, effective, emerge, nature.

13. Translate the text into English.

Организации тесно связаны с людьми. Организации существуют потому, что люди не могут самостоятельно решать какие-то проблемы. Люди, работающие в одной организации, объединяются для достижения общей цели.

Чтобы оставаться на рынке, необходимо предлагать соответствующие товары и услуги. Организация также должна реагировать на быстро изменяющиеся условия и новые запросы рынка.

Сотрудники организации должны вносить вклад в успех организации, выполнять работу самым быстрым и эффективным способом.

Role-playing

You have just started working for a new company as a project manager. You have noticed some weaknesses in the work of the company. You are speaking to your co-worker(s)/to your boss. Try to explain your ideas about how to change the work of the company for the better.

Case-study/Project

Study the information below. Say what changes you would introduce in pursuit of the company’s common goals.

NNE Pharmaplan is the world’s leading engineering and consultancy company focused exclusively on the pharma and biotech industries. The managers of the NNE Pharmaplan have laid some challenging goals. NNE Pharmaplan offers its workers freedom with responsibility as well as the opportunity to plan their own life and realize their personal interests. This enables to perform their work at a competitive level. By balancing their work and personal life, the managers of the company obtain the energy to perform their best.

Self-assessment grid

Tick (✓) “Yes” or “No” answers in appropriate columns

and lines to self-assess your knowledge and skills.

Yes

No

I know:

  • the topical vocabulary “Organization theory”

  • 4-syllable word-stress patterns;

  • the meaning of the prefixes im-, in-, un-;

  • how to pronounce the plural ending –s/-es in nouns.

I can:

  • distinguish between nouns and verbs made by conversion;

  • use English articles in context;

  • choose the best translation of a word in the context;

  • arrange chains of words into meaningful sentences;

  • role-play situations discussing how to improve the work of a company.

Total number of positive/negative answers:

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