Unit iіi Part I. The structure of a modern business

Task I .Read the words and word combinations and learn them.

to run a company —керувати компанією

be in overall control —повністю контролювати

to report to smb — доповідати комусь, звітувати

be in charge of smth — бути відповідальним за щось

to supervise — спостерігати, бути головою,керувати

supervisor—інспектор, керівник

to move up to the position — отримати підвищення

to require — вимагати

initiate — виявляти ініціативу

implement — втілювати, застосовувати

oversee — передбачати

computer literacy — комп’ютерна грамотність

extract — вивільняти, почерпнути, витягати

branded product— фірмовий продукт

timeline — строк, термін

priority — пріоритет

option — вибір

research — досліджувати, вивчати

facility — устаткування

competitor — конкурент

compete — конкурувати

competitive — конкурентноспроможний

negotiate — вести переговори

software system — система програмного забезпечення

shipment — відвантаження, поставка

arrange — домовлятися, влаштовувати

treasury — скарбниця, казна

ensure — забезпечувати

coordinate insurance — координувати страхування

to market — привезти на ринок, купити або продати на ринку, знаходити ринки збуту, торгувати

plenipotentiary representative — повноважний представник

Task II. Read and translate the text.

Business structure. Staff of the enterprise

Each company, firm, joint venture, stock-hold­ing company, concern, bank, fund has its own complicated busi­ness structure and the staff which is necessary for the work. But still there are some general principles how to organize the work at the enterprise.

The Managing Director or the Chief Executive or President is the head of the company. The company is usually run by a Board of Directors. Each Director is in charge of a depart­ment. The Chairman of the Boards is in overall control and may not be the head of any one department.

Vice-President or Vice-Chairman is at the head of the com­pany if the President or the Chairman is absent or ill.

Most companies have Finance, Sales, Marketing, Produc­tion, Research and Development, Personnel, Tax, Logistics De­partments. These are the most common departments, but some companies have others as well.

Most departments have a Manager, who is in charge of its day-to-day running, and who reports to the Director. The Director is responsible for strategic planning and for making decisions. Various personnel in each Department report to the Manager.

Task ІІI. Read the words and word combinations and learn them.

General Manager - головний менеджер Sales Manager - менеджер з продажу Marketing Manager - менеджер з маркетингу Finance and Administration Manager - фінансовий та адміністративний менеджер Customer Service Manager - менеджер по роботі з покупцями Product Development Manager - менеджер по розвитку продукції Business Information Analyst - аналітик бізнес-інформації Tax Specialist - спеціаліст з податків Travelling Agent - агент з подорожей Advertising Agent - рекламний агент Networking Administrator - адміністратор комп'ютерної мережі

Managing Director - керуючий

Chief Executive Officer (CEO) - керівник

Business Consultant - консультант з питань бізнесу

Sales Representative - представник з реалізації

Coordinator - координатор

Chief Accountant - головний бухгалтер

Cash Accountant - бухгалтер по роботі з готівкою

Bookkeeper - бухгалтер

Treasurer - касир, секретар акціонерного товариства, скарбник

Personal Assistant - особистий помічник

Public Relations Specialist - спеціаліст по зв’язках з громадськістю

Packaging Engineer - інженер з упаковки

Merchandiser - продавець

Commodity Trader - продавець товарів споживання

Information System's Group Leader - керівник групи інформаційних систем

Clerk - клерк, службовець

Task IV. Match the positions with its responsibilities.

1. Marketing Manager	a) supervises and leads the company's employees; maintains relations with customers, executes sales contracts and provides problem analysis and resolutions; rep­resents the company at fairs and distributors' conferences; provides quality audits. This person is self-motivated and must be a decision-maker.
2. Finance and Administration Manager	b) manages the sales staff of a company, su­pervises sales activity including a staff of sales representatives, plans and achieves target sales revenues and maintains a positive relationship between the company and its clients. This person must have ex­tensive sales experience, often as many as 5 years in the position of sales representative before moving up to this. Excellent communication and management skills are required. The person must be a proven problem solver and pos­sess management skills necessary to develop a sales team.
3. Product Development Manager	e) must have strong accounting experience including maintenance of Internal Con­trols, costing, budgeting, forecasting and the development of Man­agement Information Systems. Must possess proven general man­agement skills, including development of logistics and adminis­tration systems to support a rapidly growing business.
4. Forecast, Supply and Transport Supervisor	f) manages marketing department. He/She plans, directs and executes all marketing and related activities; initiates and/or implements advertising strategy and promotional programs; oversees creative effort and media plans. Must have 3 year commercial experience, strong interpersonal skills, ability to manage a team and lead personnel, excellent communication skills, computer literacy.
5. General Manager	g) finds proper persons, orga­nizes and supervises the job of customer service clerks; provides the solution for all existing conflict situa­tions; suplies information and orders forms for distributors, directors; prepares monthly reports regarding performance of distributors.
6. Financial Controller	h) develops branded products for the company; prepares a brief of the project, a timeline with priorities and options for the successful competition of the project; researches on potential facilities, provides competi­tors' analysis; realizes market research on product quality and packing; negotiates with the producer.
7. Sales Manager	i) organizes and supervises trainers, de­velops and implements training courses for distributors, di­rectors, staff, etc.; learns the existing training practice in other countries with the aim to extract, develop and implement the best ideas; tests courses to satisfy all distributors' and directors' needs in training.
8. Sales Representative	j) makes monthly forecasts of all products; works with a company soft­ware system; provides logistics; works with suppliers concerning shipments.
9. Treasury, Budget Specialist	k) realizes treasury and cash flow management; prepares, reviews and monitors reports on all capital expenditure projects; provides budget cycle and management reporting. ensures the company's costing system. He/She deals with internal projects, company's legal documents; coordinates all insurance matters.
10. Training Manager	l) realizes coordination of commer­cial activities. Conducts negotiations with customers; markets intelligence functions targeting new customer group identify­ing business opportunities and introduction of' new technolo­gies. He/She is responsible on and controls the selling activities in the frame of the regional strategy.
11. Customer Service Manager	m) develops accounting policies and procedures; inputs and oversees confidential and complex transactions, implements auditing techniques that ensure ac­curacy of financial results; analyzes data and provides recom­mendations to senior management for improvement. Provides financial analysis, improves internal controls. Must have University education, be well-organized, accurate, detail-oriented personality.

Task V. Translate the sentences into Ukrainian.

1. Our company is a big enterprise with complicated structure.

2. The Managing Director runs this firm successfully.

3. The Board of Directors at the bank consists of 17 persons.

4. Mr.Wlliams, the Chairman of the Board of Directors, is in overall control of our bank.

5. Have you met Mrs.Fox, the Vice-President of the joint venture?

5. There are 8 departments at our stock-holding company. The biggest is Sales Department.

6. He has a great experience in developing food products that's why he's the head of the Research and Development Depart­ment, and also one of the creators of our branded products.

5. Who leads your company and supervises everyday activities?

9) She is the Manager of Logistics Department, don't you know? 10) Will your company participate in the next fair and maintain relations with your old partners?

Task VI. Read and translate words and word combinations; usethem in the sentences of your own.

to report to sb, a report, reporter; to be in charge of sth, a charge, to charge;

to execute, execution, executive, chief-executive;

to forecast, a weather forecast, forecasting in business;

to regard, regarding, regardless;

to satisfy (needs, requirements), satisfactory mark, to get satis­faction;

to compete, competitive price, competitor, competition;

to negotiate, to conduct negotiations, negotiable; to ensure, insurance.

Task VII. a) Read and learn the following explanations.

Factory - a building or group of buildings where goods are made: a car factory.

Plant - a factory or place where power is produced or an industrial process takes place; a chemical plant.

Works – a place where things are made or industria prcesse are carried out : an engineering works,a brick works

Mill – (often in compounds) a factory that produces a particular type of material: a cotton/cloth/steel/paper mill.

b) Read and translate the following sentences. Learn where to use factory, plant, works and mill.

1. The wheat is collected and sent to the flour factory. ×

The wheat is collected and sent to the flour mill. ۷

2. The brick factory was closed down during the recession. ×

The brick works was closed down during the recession. ۷

3. Just out side the town there is a large chemical factory. ×

Just out side the town there is a large chemical plant. ۷

4. They intend to build either a sports centre or a factory of shoes. ×

They intend to build either a sports centre or a shoes factory. ۷

Note:

Put factory after the thing that is produced: a bottle factory, a clothing factory.

Task VIII. Fill in the blanks with factory, plant, works or mill (sg. or pl.), giving alternatives where possible.

1. The company is to close its Nottingham ... at the end of the month. 2.My brother works in a ... . 3. They didn't like the house be­cause it was near the gas ... . 4. There are several car ... in Birmin­gham. 5. The faulty goods must be sent back to the ... for inspection. 6. She never eats chocolate at home because she works at a chocolate ... . 7. He applied for a job at the local steel ... . 8. The air in our district is very clean because there are no ... there. 9.In the north of England ... (pl.) used to be called ... (pl.). 10. The printing ... is very badly equipped. Its ... is old and in a bad state of repair. 11. Workers at the Lucas ... in Coventry, which makes brake linings, have put in a 15% pay claim. 12. The Courtauld chemical ... employs several thou­sand people.

Task IX. Fill in the blanks with company, firm or enterprise (sg. or pl.). Note that in some cases there may be two versions, one more colloquial than the other.

Company – (often in names) a business organization that makes money by producung or selling goods or services: a computer company, the National Bus Company.

Firm – a business or a company: an engineering firm, a firm of accountants.

Enterprise - a company or a business (venture) : puplic enterprise, small enterprise, commercial enterprise.

1. When she left school she got a job with a publishing ... . 2. In the contry all industrial ... are state-controlled. 3. This ... produces a wide range of high-quality leather goods. 4. The ... he works for is closing two of its factories so he may be made redundant soon. 5. Mr Richardson is an expert on ... law. 6. The famous English conductor and producer Sir Thomas Beecham showed great ... in inviting the Russian opera to London for the first time in 1913 and renting Drury Lane Theatre for the season because his associates at Covent Garden did not think that such a tour would be successful. 7. The Baltic Shipping ... was established in 1922. 8. They offered the contract to a local building ... 9. The actors are English but the film was made by an American film ... . 10. Her husband works for a civil engineering ... in Bristol. 11. A mixed economy is one with a combination of nationalisation and private.... .12. Twinings is a fa­mous English .,. of tea merchants.

Task X. Match the following establishments with what they produce.

1. Brewery	a) where crude oil is made suitable for use
2. Bakery	b) where milk and cream is bottled, butter and cheese made
3. Oil refinery	c) where bread and cakes are made
4. Ship building	d) where beer is made
5. Dairy	e) where ships are built

Task XI. Suggest the most appropriate translations for the word office and then translate the following sentences into Ukrainian.

1. His father works in an office. 2. I left my umbrella in the bus. You'd better go to the lost property office. 3. He used to work in the factory but now he's in the office, in the planning department. 4. Hardly anybody lives in the City of London. Nearly all the buildings are banks or offices or shops. 5. She rang him at the office but was told that he was at a meeting. 6. He went to the booking office and bought a ticket to Hull. 7. The Foreign Office refused to comment on the decision. 8. These snack bars are used mainly by office workers. 9. Wait here while I go to the inquiry office. 10. We must get permis­sion for the change from our London office. 11. The House of Lords is unlikely to be abolished or reformed while a Conservative government is in office. 12. (One employee to another) Do you know where Mr Dent is?Isn't he in his office?