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Учебное пособие по англ.doc
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Commentary and Notes to the text

  1. Model T (Ford Model T) модель Форд-Т (легковой автомобиль, выпускавшийся с 1908-го по 1927 гг)

  2. DOS disk operating system дисковая операционная система, ДОС

  3. candlestick ['kændlstɪk] подсвечник

  4. entrepreneur[ˌɔntrəprə'nɜː ]; [ˌɑːntrəprə'nɜː] бизнесмен, предприниматель

  5. encourage[ɪn'kʌrɪʤ ] ободрять; поощрять, поддерживать

  6. employee [ˌɪmplɔɪ'iː ] служащий; работающий по найму

  7. cope with [kəup] справиться; выдержать, совладать

  8. substantial [səb'stæn(t)ʃ(ə)l] основной, главный, важный

  9. confront [kən'frʌnt] стоять лицом к лицу; сталкиваться лицом к лицу

  10. approval [ə'pruːv(ə)l] одобрение; благоприятное мнение

  11. smart [smɑːt] умный, разумный; интеллектуальный; развитой

  12. imaginative [ɪ'mæʤɪnətɪv] творческий, оригинальный

  13. permission [pə'mɪʃ(ə)n] позволение, разрешение

II.Answer the following questions.

1. Why is innovation essential to business success?

2. Why are small business entrepreneurs frequently innovators for new products?

  1. Do small businesses tend to have close communications with their customers, suppliers, and employees?

  2. Managers can be given freedom in decision making, can’t they?

  3. What problems may confront the owners of small enterprises?

  4. Why should companies encourage their workers to be imaginative?

III. Define the part of speech of the following words and translate them.

  1. own, owner, to own, owned, ownership, ownerless

  2. to encourage, courage, courageous, courageously

  3. inability, to be able, ability, abled, to be unable

IV.Translate the conditional sentences.

1. I’d change my plans if it depended on me alone.

2. We wouldn’t suggest it if we didn’t find it necessary.

3. If I were you, I wouldn’t waste so much time on it.

4. I shouldn’t be surprised if nobody supported this suggestion.

5. If Apple Corp. had not innovated, we would not have iPhones.

6. If Microsoft had stopped innovating, we never would have seen Windows operating systems.

7. If manufacturers had stopped innovating, we would all be driving Model T's.

V. Chose the correct active or passive form of the verb.

1. Some corporations (win) the approval of consumers.

2. The small business may succeed because the owner-manager (know) the firm’s customers and their special needs.

3. Small businesses (have) close communications with their customers.

4. Sales (base) on quality and service rather than quantity and price.

5. Many problems of small business (confront) the owners of small enterprises.

6. Managers (give) freedom in decision making and provided with a variety of responsibilities.

7. The independent entrepreneur often (have) ideas for new or better products, processes, or services.

VI. Put questions to the parts of the sentences given in bold type.

1. Small business entrepreneurs are frequently innovators for new products.

2. The independent entrepreneur may have ideas for new and better products,

3. Small businesses tend to have close communications with their customers, suppliers, and employees.

4. The owner-manager knows the firm’s customers and their special needs

5. Sales can be based on quality and service rather than quantity and price.

6. Managers can be given freedom in decision making and provided with a variety of responsibilities.

7. Many problems confront the owners of small enterprises.