Theme 5. Preparation of an innovative project

1. The process of searching and selecting of new ideas

2. Innovative projects’ “Portfolio"

3. Development of innovation strategy

2.1. Innovative idea.

Implementation of any business is always based on any idea. But for the right choice of innovative business ideas is crucial, and in fact is the key to the future success of the project or, on the contrary, its failure. We can say that the constant search for new ideas is the "engine" of business innovation and in a sufficiently high degree of scientific and technological progress in general.

Unlike conventional business ideas that can be repeated in an existing business, an innovative idea can be defined as the possibility of really existing production of the original product, product, service, or their improved versions (models), as well as new brands.

For the entrepreneur, engaged in innovative business, it is important to allocate for themselves those information sources that will help him find an innovative idea. These sources may be specific knowledge: about the market and its needs; the emergence of new technologies, materials and production methods; of existing structural or geographical discontinuities in the availability to any particular item.

Specific sources of innovative ideas may be:

• Consumers - from the perspective of consumer research;

• Scientists, in the event that they are engaged in the invention, or the search or the search for new materials, product properties, which may lead to the creation of new products or services;

• Competitors, in terms of its policies and activities related to the study of consumer demand;

• Sales agents, dealers and other intermediaries;

• Direct employees of the company, while in the process of the emergence of innovative ideas involved the greatest number of employees.

The well-known American specialist in the field of management P. Drucker, "push" the trader to actively seek innovative ideas capable of the following factors:

• An unexpected event - success, failure, unexpected external event;

• incongruence - discrepancy between the reality of what it is in reality, and our perception of it ("so, what it should be");

• New features, based on the needs of the process (the requirements of the process should be kept in mind are his faults, which must be removed);

• Sudden changes in the structure of the industry or market;

• Demographic changes;

• Changes in perception, mood, or value orientations of people;

• New knowledge, both scientific and non-scientific.

 2.2. Priority areas for research and development.

In modern conditions, the development of an innovation project should be focused on specific market needs. Scientific and technical workers can seek to a very high standard parameters for a new product that does not always correspond to the actual needs of consumers and may reduce the profitability of the product.

The mechanism of managing the innovation process shown in the following diagram, reflecting the need to keep pace with the views of consumers, ranging from pre-design stage and after sales service:

 The priority areas in our country are information technology and electronics, manufacturing technologies (laser, robotics, and others.) new materials and chemical products, the technology of living systems (eg, biotechnology), transport, fuel and energy; ecology and environmental management.

The development of these areas is carried out in the framework of the state scientific and technical programs, programs, public research centers, the most important economic, international and regional programs and projects.