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Globalization Of App Developer Opportunities

According to a survey of app studios by ContractIQ (a firm that sources development talent to companies in need of apps), firms in the United States charge the highest rates for high-end iOS and Android development.The per hour rate for U.S. app studios is $150 for iOS and $168 for Android. Australia is the only other country in the survey that breaks the into the $100 realm ($110 median for iOS and Android).

In contrast, Singapore has a $63 media for iOS development and Indonesia goes as low as $11. The United Kingdom has a media of $70 for iOS development and India ranks at $30.

The connected world is coming sooner than you might think. Smart app studios and mobile service providers are already thinking about how to take advantage of the new era of connected cars, intelligent refrigerators and televisions that act as hubs of entire smart homes.

The notion of cross-device development can loosely fit into the notion of “Internet of Things.” The moniker IoT has become a generic catchall for any connected device that is not a computer, smartphone or tablet. A more appropriate description for the Internet of Things may be to classify specific industry categories instead of dumping them into one bucket.

In this case, we find several on-the-cusp sub-industries that app studious will have the potential to exploit. This includes wearables, smart home, connected televisions, ecommerce and retail, intelligent infrastructure (“smart cities”), health and fitness and industrial/agricultural equipment (think of the general idea of “additive manufacturing”).

A Developer Economics survey from Vision Mobile noted that 53% of developers are working on at least one IoT project (in any one of the categories above). Smart home was the most popular category among developers with a 37% interest rate while 35% of developers had interest in wearables. Only 20% of developers were interested in retail, a surprise considering that ecommerce is the biggest revenue generator for developers (see below).

The opportunity for app studios is to be seen as an expert in any one of the connected world categories, such as home, infrastructure or retail. Being known as the de facto studio for medical app and device development, for instance, is a long term bet but sets the studio up with a future while it makes money day-to-day with smartphone apps.

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