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Contents

UNIT 1 Organizations

Types of Businesses

Alliances

Management

6

17

25

UNIT 2 Marketing

Marketing

Marketing Mix

Advertising

34

38

43

UNIT 3 Finance

Investments

Banking

Accounting

47

53

63

UNIT 4 Global Forces

Globalization

International Trade

Business Correspondence

73

77

80

GRAMMAR

90

ADDITIONAL READING

121

Learningenglish2.Ru

Organizations| Marketing| Finance| Global Forces

Учебное пособие

1 being careful about what you say or do a company has sold during a particular period of time

2 to pay great attention to

3 the way in which company treats its customer

4 help provided to the customers after they have bought a product or service

5 finally

1 Peter Drucker (1909-2005) - writer, Professor, Management Consultant

2 Douglas Murray McGregor (1906, Detroit – 1 October 1964, Massachusetts) – Management Professor

1 Harold Koontz was a consultant for US’s largest business organizations, and co-author of the bestselling book Principles of Management

2 Frederick Winslow Taylor (1856-1915), the father of scientific management and one of the first management consultants