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14. Read the text again and find the following.

1. the language used to create web documents;

2. the type of software that lets you design web pages without writing HTML codes;

3. the format invented by Adobe to distribute text files over the Internet;

4. a method of displaying multiple HTML documents in the same browser window;

5. three common graphics formats used on websites;

6. three popular formats used to store and play back video.

15. Fill in the gaps with the following words and expressions:

busy, consistent, generate, home pages, structure, surfers, upload, Web-authoring

1. That Web page is much too _____________ I don’t know what to look at.

2. An FTP server is a computer that lets you ______________ files in the Net.

3. The buttons on this page are not ______________ with the buttons on the last page.

4. Net ______________ never like reading a lot of text on the screen.

5. ________________ software means you don’t have to learn HTML to make a Web page.

6. Many students have their own _______________ on the World Wide Web.

7. HTML creates the ________________ for Web pages to run on a browser.

8. Web authoring programs ______________ HTML tags for you.

16. Match the sentence beginnings (1-6) with the correct endings (a-f).

1. Instructions in HTML

2. Cascading Style Sheets are the way

3. A hyperlink is any clickable text,

4. A plug-in is a small program

5. Java applets are used to provide

6. RSS feeds are summaries of web content

a) image or button that takes you to another place on the Web.

b) used for handling audio, video and animation files.

с) are called tags.

d) interactive features to web applications.

e) to define the presentation of web pages, from fonts and colours to page layout.

f) published in the Really Simple Syndication format for download.

Speaking

17. In pairs, think about your favourite websites and discuss these questions.

1 Do you like the way they are designed? Give reasons for your answer.

2 What elements do you think a good website should have? Make a list.

Listening

18. Listen to an interview with a web designer describing how to design a website and put these steps into the correct order.

- Write and format the text

- Decide the content and structure for the website

- Publish the website

- Insert computer graphics and sounds

- Keep the website updated

- Link related pages to each other using hyperlinks.

Unit VII

Internet Communications

The Collectives of Cyberspace

1. Read the article and find websites for the following tasks.

1. to scare h for information on the Web;

2. to buy books and DVDs;

3. to participate in political campaigns;

4. to view and exchange video clips;

5. to manage and share personal photos using tags;

6. to buy and sell personal items in online auctions;

7. to download music and movies, sometimes illegally.

Tour the Collectives of Cyberspace

The Internet isn’t just about email or the Web anymore. Increasingly, people online are taking the power of the Internet back into their own hands. They’re posting opinions on online journals – weblogs, or blogs; they’re organizing political rallies on MoveOn.org; they’re trading songs on illegal file-sharing networks; they’re volunteering articles for the online encyclopedia Wikipedia; and they’re collaborating with other programmers around the world. It’s the emergence of the «Power of Us». Thanks to new technologies such as blog software, peer-to-peer networks, open-source software, and wikis, people are getting together to take collective action like never before.

eBay, for instance, wouldn’t exist without the 61 million active members who list, sell, and buy millions of items a week. But less obvious is that the whole marketplace runs on the trust created by eBay’s unique feedback system, by which buyers and sellers rate each other on how well they carried out their half of each transaction. Pioneer e-tailer Amazon encourages all kinds of customer participation in the site – including the ability to sell items alongside its own books, CDs, DVDs and electronic goods. MySpace, Facebook and Twitter are the latest phenomena in social networking, attracting millions of unique visitors a month. Many are music fans, who can blog, email friends, upload photos, and generally socialize. There’s even a 3-D virtual world entirely built and owned by its residents, called Second Life, where real companies have opened shops, and pop stars such as U2 have performed concerts.

Some sites are much more specialized, such as the photo-sharing site Flickr. There, people not only share photos but also take the time to attach tags to their pictures, which help everyone else find photos of, for example, Florence, Italy. Another successful example of a site based on user-generated content is YouTube, which allows users to upload, view and share movie clips and music videos, as well as amateur videoblogs. Another example of the collective power of the Internet is the Google search engine. Its mathematical formulas surf the combined judgements of millions of people whose websites link to other sites. When you type Justin Timberlake into Google’s search box and go to the star’s official website, the site is listed first because more people are telling you it’s the most relevant Justin Timberlake site – which it probably is.

Skype on the surface looks like software that lets you make free phone calls over the Internet – which it does. But the way it works is extremely clever. By using Skype, you’re automatically contributing some of your PC’s computing power and Internet connection to route other people’s calls. It’s an extension of the peer-to-peer network software such as BitTorrent that allow you to swap songs – at your own risk if those songs are under copyright. BitTorrent is a protocol for transferring music, films, games and podcasts. A podcast is an audio recording posted online. Podcasting derives from the words iPod and broadcasting. You can find podcasts about almost any topic – sports, music, politics, etc. They are distributed through RSS (Really Simple Syndication) feeds which allow you to receive up-to-date information without having to check the site for updates. BitTorrent breaks the files into small pieces, known as chunks, and distributes them among a large number of users; when you download a torrent, you are also uploading it to another user.

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