- •Содержание
- •Введение
- •Структура курса
- •Требования к оформлению контрольной работы
- •Исправление контрольной работы на основании рецезии
- •Подготовка к зачету
- •I. В процессе подготовки к зачёту рекомендуется:
- •Контрольная работа №1 Вариант № 1
- •I. Раскройте скобки, употребляя нужную видовременную форму.
- •II. Перепишите предложения, подчеркните модальные глаголы или их эквиваленты. Переведите предложения на русский язык.
- •III. Перепишите предложения, подчеркните Participle I и Participle II и определите их функции. Переведите предложения на русский язык.
- •Вариант № 2
- •Вариант № 3
- •Вариант № 4
- •Вариант № 5
- •Библиографический список
- •Приложение а (рекомендуемое) Резюме
- •Автобиография
- •Приложение б (справочное) Образец благодарственного письма
- •Приложение в (рекомендуемое) Образец письма-запроса
- •Приложение г (рекомендуемое) Письмо-предложение
- •Образец письма-предложения
- •Клише и выражения письма- предложения:
- •Приложение д (рекомендуемое) Заказ. Подтверждение и отклонение заказов
- •Образец заказа
- •Образец подтверждения заказа
- •Клише и выражения писем-заказов:
- •Клише и выражения писем-подтверждений заказов:
- •Клише и выражения, используемые при отклонении заказов:
Вариант № 3
I. Раскройте скобки, употребляя нужную видовременную форму.
1. I (to call) you back in a minute.
2. Last week he (to ask) me to show my driving- licence to him.
3. We already (to sign) the agreement.
4. I (to drive) to the railway station now.
5. He often (to have) a snack in a buffet- car on the train.
II. Перепишите предложения, подчеркните модальные глаголы или их эквиваленты. Переведите предложения на русский язык.
1. Freight is to be paid by the Supplier.
2. I won’t be allowed to transfer the money.
3. She had to send the letter yesterday.
4. You ought not to have visited Mr. Brown.
5. I can speak English.
III. Перепишите предложения, подчеркните Participle I и Participle II и определите их функции. Переведите предложения на русский язык.
1. I saw the manager checking in for the flight.
2. While speaking to the customer I was asked to open my suitcase.
3. If you would like to accept this offer, please contact me at the above- mentioned address and we will draw up a contract.
4. He is no longer unemployed. He has started a business of his own.
5. All staff have to write detailed reports on the work they do each day.
IV. Вставьте нужные предлоги из приведенных в скобках.
1. What are you waiting …? (at, for, about)
2. It will take us … half an hour to get there. (about, at, to)
3. Have you got any questions … me? (at, on, to)
4. You have excellent references … your previous job. (about, from, on)
5. I am leaving because the firm is moving … St. Petersburg. (to, on, in)
V. Переведите следующие предложения на русский язык.
1. Here is your ticket. Your flight is now boarding at gate 50.
2. Have you anything to declare?
3. Let me tell you about our company.
4. Currently we employ about 1,600 people.
5. I expect to submit the Draft Contract to my Director by fax no later than by next Wednesday.
VI. Переведите следующие предложения на английский язык.
1. Мы планируем развернуть нашу деятельность в англоязычных странах.
2. У Вас есть какие- либо вопросы ко мне?
3. Я привык работать самостоятельно.
4. С нетерпением жду ответа.
5. Я бы хотел поговорить с мистером Брауном.
VII. Прочитайте и письменно переведите текст. Напишите вопросный план к тексту.
Marketing
As defined by the committee on definitions of the American Marketing Association, marketing is "the performance of business activities directed toward and incident to, the flow of goods and services from producer to consumer or user."
Today discovering demand, managing demand, and physically supplying demand constitute the three major divisions of Marketing effort undertaken by many firms.
Marketing management approached this status in the 1950s when the General Electric Company enunciated a policy declaring that "marketing begins with the consumer." By discovering and filling unmet wants, its marketing program was designed to produce what General Electric could sell because customers had certain unmet wants.
Subsequently, having what you could sell instead of trying to "high pressure" customers into buying what you have required provided the use of marketing research and environment "scanning" of conditions affecting business.
The key concept of market selection and product planning is the Product Life Cycle. It predicts that any product pass through various stages between its life and death (introduction — growth — maturity — decline). So companies can make better marketing decisions if they find out where each of their products stands in its life cycle.
