Comprehension check

Street Smarts is an expression that McCormack has invented. It refers to people who are successful in business. Why do you think he chose this expression?

1. Does McCormack think that making money is the most important thing in business?

2. Are most of the commandments about dealing with money or with people?

3. What are the advantages of pretending you don't know something?

4. Why does McCormack think it is a good idea not to talk too much?

5. Do any of the rules surprise you?

6. Which three rules do you think are most important?

Vocabulary presentation and practice

Vocabulary in context

I. Give a suitable Russian translation of the following units from the text.

1. street smarts

2. to be concerned about money

3. the way most business people keep score

4. the best leverage in business

5. ego-stroking at work

6. put your foot in your mouth

7. flapping gums dull your two important senses

8. commit yourself to quality

9. an uncanny way

10. alert you to their business needs

11. hog the credit

II. Find in the text English equivalents for the following.

1. волнение от того, что вы выстраиваете что-то из ничего

2. стремитесь к этим целям

3. друзья, которые получают столько же удовольствия от вашего успеха

4. вести бизнес

5. мягкая форма лести

6. вы заявляете о своём невежестве

7. обманывать

8. грубо ошибаться

9. нарушаете неписаные законы бизнеса

10. точка отсчёта

11. начинайте переговоры

12. незначительный или важный

13. приятная дорога наверх

14. выведет вас из трудной ситуации

Vocabulary in practice

I. Give the word for the following definition.

1. a rule to live by

2. people who are successful in business

3. to think something is less important than it actually is

4. to think something is more important than it actually is

5. to pretend you don’t know something when you do, or you do know something when you don’t

6. the opinions you have formed before studying or doing something

7. an expression that is used again and again

II. Paraphrase the underlined using words or word-combinations from the text.

1. To be a success you should follow your goals.

2. When you praise people it is always flattering.

3. He pretended that he didn’t know anything.

4. You are constantly pretending you don’t know it when you do.

5. Bob has made a very serious mistake.

6. At the party Ann said many things which embarrassed and upset people.

7. Such things are constantly changing.

8. I dislike such men. He is always talking.

9. Negotiations are extremely important to us.

10. Don’t pay much attention to things of no importance.

11. You ought to find the way out of this difficult situation.

Communication skills development

I. Match the English idiom in the left column with its Russian equivalent in the right column.

1. to be a roaring success a. вывернуться, счастливо отделаться

2. a narrow victory b. очень успешный

3. to beat something hollow c. иметь успех, произвести сенсацию

4. to bring home the bacon d. провалиться, не иметь успеха

5. eminently successful e. шумный успех

6. to fall on one’s feet f. превзойти, затмить

7. to have the upper hand g. победа, доставшаяся с трудом

8. to hit the mark h. преуспеть, добиться успеха

9. to make a hit i. одержать победу, взять верх

10. to fall flat j. попасть в точку, иметь успех

11. to play one’s hand for all k. как по волшебству

it is worth

12. to win hands down l. пустить в ход все средства для достиже-

ния цели

13. to come off with flying m. легко выиграть

colours

14. to work like magic n. одержать полную победу, добиться успе-

ха

15. If a thing is worth doing, o. если уж что-то делаешь, то делай это как

it is worth doing well. следует