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Homework pack for 5 year students.docx
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  1. Read and summarize the text. Explain the words in bold type. Quality in tourism

The success of package holidays of the 1960s – 90s was based on volume. Tour operators bought in bulk so as to tempt customers with low prices. During the 90s, however, it became clear that to be competitive, companies had to offer quality as well as quantity.

Broadly speaking, a product offers quality when it meets the customer’s expectations. This places the customer at the centre of any attempt to provide quality in tourism. In sharp contrast to mass tourism in the 60s – 90s, where the product was the focus of attention. To satisfy the customer’s expectations, companies need quality standards, which can be set externally by bodies such as ISO (International Standards Organisation) or internally by the company’s own quality assurance techniques. Common techniques today include:

  1. performance standards – lists of processes and tasks that employees have to perform and the levels of service expected of the employees when they perform them;

  2. benchmarking – comparing the company’s performance to that of companies in the same field that already have a high reputation;

  3. appraisal – an interview in which a manager and an employee evaluate the employee’s previous performance before setting performance objectives for the future;

  4. focus groups – groups of customers that are brought together to discuss different aspects of the holiday or travel experience.

Complaints were once seen as a sign of failure. Today they are viewed as a key way of improving performance and quality. No product is perfect, and to improve it, a company needs feedback, the information obtained from customers by recording comments, suggestions, and complaints. Complaints can be spoken or written, and in general the former are easier to handle. With a written complaint:

there is no chance to remedy the problem;

it is not always easy to verify the details of the incident that led to

the complaint;

the text can be used as evidence in legal proceedings;

the linguistic demands are usually higher.

It is no longer enough just to find an immediate solution to a problem (reactive thinking). Today companies expect proactive thinking. That is to say that after solving a problem the member of staff should go on to find out why it happened and what changes can be made to make sure the problem does nor recur.

  1. Complete this press release using the correct form of the verbs in the box.

acquire book fly introduce own sign reach start use

In October, JetWays ans Pan European 1) ……… (start) negotiations over the sale of Globetours Airways. Pan European 2) ……… … the franchise airline for 12 years.

Yoday, Pan European is happy to inform customers that we 3) ………… (now) an agreement, and JetWays 4) ……… Globetours. We 5) ……… the contracts early this morning. Pan European is therefore no longer selling tickets for Globetours Airways flights.

The takeover will not affect customers who 6) ……… to travel before 1st April next year.anyone traveling on or after that date should visit our website for further information.

Under Pan European, Globetour Airways 7) ……… to 38 destinations in southern Europe and North Africa. Although JetWays wil continue to run all routes until the end of March, they will not guarantee the future of routes that are not profitable.

Pan Eoropean will continue to operate flights out of Gatwick airport. We 8) ……… Gatwick for our long-haul leisure routs for more than ten years. In addition, we 9) ……… (recently) a number of national routes to and from Gatwick. These will be unaffected by the sale of JetWays.

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