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4. Analyze the letters. Improve the style:

Example 1:

Dear Dr. Zenner :

I was pleased to have your letter of November 14, in which you invited me to talk to your students on Career Day.

In reply, I wish to state that I have been in the insurance business for 25 years. I have a talk that I could give on “Insuring Your Career by Insuring Your Friends,” and I could supplement it with an eight-minute film on insurance careers.

I consider it an honor and a pleasure to accept your invitation. I shall look forward to seeing you promptly at nine o’clock on Tuesday morning.

Very sincerely yours,

Harvey Goldstein

Insurance Representative

Example 2

Dear Mr Brown:

We are sorry to have to tell you that we cannot use your offer of 3 March. We do not plan any seminars in Insurance at present. But as soon as we resume our seminars we shall send you a notification.

Sincerely,

Rose White

Training Programs Secretary

5.Study the following: Layout of a Letter

Business letters today usually use one of the three letter styles: block style (every letter feature begins at the left margin), modified style (the return address, the date, the complimentary close, signature, and typed name and title begin at the horizontal centre of the page), or simplified style (salutation and complimentary close are omitted, the subject line serves as a title to the letter).

A neatly arranged letter will certainly make better impression on the reader.

The layout of business and private letters are more or less common in all countries and include the ten elements in the following order:

  1. Return address

  2. Date

  3. Inside address

  4. Salutation

  5. Subject line

  6. Letter body

  7. Complimentary close

  8. Signature

  9. Typed name and title

  10. Reference information ( initials of the person who composed the letter and preparer’s initials: PSA/tid; enclosure; names of persons whom you sent a copy of the letter; postscripts).

6.Write a bad news letter and a good news letter following a block style.

LETTERHEAD

or

Return address

*

Date

*

Addressee’s Name

Address

*

Salutation

*

Subject:

*

Body

*

Complimentary close

*

Signature

*

Sender’s Typed Name

Official Title

*

Reference Information

7.Write a bad news letter and a good news letter following a modified block style.

LETTERHEAD

or

Return address

*

Date

*

Addressee’s Name

Address

*

Salutation

*

Subject:

*

Body

* Complimentary close

*

Signature

*

Sender’s Typed Name

Official Title

*

Reference Information

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