- •I. Language Practice
- •1. Practise the fluent reading and correct intonation:
- •2. Listen to the speaker; read and memorize the following words and phrases:
- •II. Exercises on the Text:
- •3. Give Russian equivalents to:
- •4. Answer the following questions:
- •8. Chose the right word to the words given in the first column:
- •11. Read the text and retell the contents in Russian:
- •9. Translate into Russian:
- •10. Translate English jokes.
- •I. Language Practice
- •1. Practise the fluent reading and correct intonation:
- •2. Listen to the speaker; read and memorize the following words and phrases:
- •II. Exercises on the Text:
- •3. Give Russian equivalents to:
- •4. Answer the following questions:
- •III. Grammar Exercises
- •5. Translate the following into Russian:
- •Формы притяжательных местоимений
- •6. Put in the missing verbs and possessive forms:
- •7. Make ten questions, using these question words:
- •8. Read the text and retell the contents in Russian:
- •I. Language Practice
- •1. Read the sentences given below. Mind the stress and intonation in them:
- •2. Listen to the speaker; read and memorize the following words and phrases:
- •Consumer - потребитель
- •II. Exercises on the Text:
- •3. Give Russian equivalents to:
- •4. Compose the questions using the following words:
- •III. Grammar Exercises
- •5. Form the Past Indefinite Tense of the following verbs:
- •6. Put the verbs in brackets in the Past Indefinite Tense and translate the sentences:
- •I. Language Practice
- •2. Listen to the speaker; read and memorize the following words and phrases:
- •II. Exercises on the Text:
- •3. Give English equivalents to:
- •4. Ask questions for these answers (work in pairs):
- •5. Translate the following into Russian:
- •III. Grammar Exercises
- •6. Write out these sentences putting the verb in brackets into the future tense:
- •7. Make the sentences (a) interrogative, (b) negative:
- •8. Fill in the blanks with the verbs «can», «may», «must», «have to», «to be able (to)»:
- •9. Translate the following sentences paying attention to the different functions of the word «one».
- •10. State the part of speech of the following words:
- •11. Form nouns with the help of the suffixes:
- •12. Read the text and retell the contents in Russian:
- •I. Language Practice
- •1. Practise the intonation in the questions and the answers:
- •2. Listen to the speaker; read and memorize the following words and phrases:
- •II. Exercises on the Text:
- •3. Give English equivalents to:
- •4. Ask questions to these answers (work in pairs).
- •5. Translate the following into Russian:
- •III. Grammar Exercises
- •6. Write down the following verbs in the form of Participle II:
- •7. Put the words in brackets in the Passive Voice:
- •8. Turn the following from Active Voice into Passive Voice:
- •9. Translate the following sentences into Russian paying attention to the functions of Participle II:
- •I. Language Practice
- •1. Practise the fluent reading and correct intonation:
- •2. Listen to the speaker; read and memorize the following words and phrases:
- •II. Exercises on the Text:
- •3. Give Russian equivalents to:
- •4. Compose the questions, using the following words:
- •III. Grammar Exercises
- •5. Read the sentences with adverbs of frequency
- •6. Translate the following sentences paying attention to the different usage of Perfect Tenses:
- •7. A manager went away on business. He left of things to be done. He is back now. Arrange a conversation between him and one of his employees. Study the list. Follow the model.
- •8. Complete the sentences:
- •9. Translate the following sentences:
- •10. Form nouns with the help of the suffixes:
- •11. Translate English jokes:
- •12. Read the text and retell the contents in Russian
II. Exercises on the Text:
3. Give English equivalents to:
Общее понятие маркетинга включает четыре момента; потенциальные покупатели; исследования по телефону, по почте; на уме покупателя; обследуемая группа покупателей; чего хотят немногие; очень подробные формулы; покрывать все издержки; такие постоянные затраты как рента и страхование; вычислить точку самоокупаемости; ключевая часть маркетинга; в средствах массовой информации; предприятия должны предвидеть.
4. Ask questions for these answers (work in pairs):
-
The total marketing concept involves four steps.
-
They are product, price, promotion and place.
-
Yes, it must.
-
Surveys by phone, mail, or personal interview can reveal it.
-
The product warranty card provides marketing information too.
-
It is price.
-
Variable expenses must be anticipated too.
-
A break-even point is the point at which income from sales equals fixed and variable expenses.
-
Promotion is a key part of marketing.
-
Advertising gives people reasons to buy products.
-
To sell products, businesses must anticipate «when» and «where» consumers will buy them.
5. Translate the following into Russian:
The Major Marketing Functions
|
Marketing Activity |
Description |
|
Gathering information |
Business firms collect information about the market to forecast potential sales |
|
Buying |
Before finished goods can be sold, they must be selected and purchased. |
|
Transporting |
Goods must be shipped to the place where they are sold. |
|
Selling |
Goods must be advertised, promoted and sold. |
|
Storing |
Business firms had more goods than they can sell in a single day. These must be stored until they are sold. |
|
Financing |
Cash or credit must be found to pay for the goods the business intends to sell. |
|
Standardizing and Grading |
«Standardizing» is establishing uniform specifications for a product or a service. «Grading» is classifying products by quality and size. |
|
Managing risk |
People in business risk loss if things fail to go as planned. Steps taken to limit these risks fall into this category. |
III. Grammar Exercises
6. Write out these sentences putting the verb in brackets into the future tense:
1. The study of economics (to help) you to understand economic forces better.
2. Cleaning up the river (to require) a major effort, and considerable expense.
3. A change in the price of one item (to result) in a shift in the demand for a substitute.
4. An increase in production costs (to have) the opposite effect - supply (to decrease).
5. As long as supply and demand remain unchanged, the equilibrium of market price (to remain) constant.
7. Make the sentences (a) interrogative, (b) negative:
1. They will try to economize to get the most from what they have.
2. Economics will also help you to fulfill your responsibilities as a citizen in a democracy.
3. Economists will agree that unemployment is bad.
4. Entrepreneurs will try to run their businesses to earn the greatest profits.