- •1. Business English (registers)
- •2. Business English communication skills
- •3)Newsletters
- •4)Sales promotion letters
- •5) Internal messages
- •6. How to Make a Conversation Flow как грамотно поддерживать беседу
- •1) English-english
- •9. Types of business letters
- •10. Formal vs informal in business correspondence – формальность стиля в деловой корреспонденции
- •15. Dictionaries of business terms
- •International Business English terms Dictionary / English / Mezhdunarodnye terminy delovogo angliyskogo yazyka Tolkovyy slovar/ na angliyskom yazyke by red. Klark Dzh. (2006)
- •2) Переводные
- •16. Types of business documents
- •17. A contract. General notion
- •18. Types of contracts
- •20. Notion of a business meeting
- •21. Planning a business meeting
- •Be Timely
- •Be Prepared
- •Pay Attention
- •Participate Effectively
- •Be Accountable
- •Be Social
- •Слова и выражения по теме
- •22. A presentation
- •24. Peculiarities of presentations
- •8 Secrets to a Knockout Business Presentation You can give a great business presentation. Really.
- •25. How to Adjust Your Business Presentation Style to Achieve Maximum
- •26. Negotiations
- •27. Types of negotiations
- •The language of negotiations
- •Going Beyond Positions to the Underlying Interests
- •Identifying obstacles:
5) Internal messages
The main genre categories represented by the internal
email messages in our data, were not so many. We found
rather obvious genres like the internal job proposal, the
organizational announcement, the call for internal events
(like seminars, courses etc.). We also found more
problematic ones, e.g. messages related to meetings, like
call for meeting and minutes from meetings. Here we
think of the meeting as a genre in itself (or several specific
genres, e.g. the board meeting, the project meeting, the
unit meeting), but related to the meeting is a system of
genres like oral presentation, minutes, etc. We will not
address these as such here, but some of the genres we
discuss will relate to different sorts of meetings.
The largest part of the messages could be considered as
informal conversation that we do not consider as a genre.
An interesting finding was that quite many of the internal
informal conversations were discussing or negotiating
which genres to use in particular situations. We call these
messages/dialogues for conversations referring to a genre.
We will discuss these later, but we will shortly describe
the genres referred to in these conversations.
a)Internal job proposal
The job proposal is a kind of generic genre, commonly
recognized, with a specific structure. However, the job
proposals that were sent as email messages internally
were of a different kind than traditional job proposals,
they were more of a role proposal. We saw five such
proposals, all concerning project leadership. This meant
that you had to be an employee to apply for these internal
job proposals, although they have almost the same format
as ordinary job proposals.
• Purpose: To attract applications for jobs, mainly in
projects for a limited time
• Structure: They always contain these elements:
− A header with a reference number followed by a
short name for the responsible person, e.g. 9814-
02 BOBSM if Bob Smith is the responsible
person.
− Name, phone, organizational and geographical
location of ”customer”;
− Mission description;
− Appointment category: tick one or some of
systems development, communication, MIS,
CLASS, or business development);
− Mission category: tick one or some of formulating
directives, pilot study, planning, realization,
maintenance.;
− Range in terms of time and budget;
− Requirements on qualifications;
− Client/financier;
The internal job proposal (or project assignment
proposal) is closely related to the project organization, its
main purpose is to attract the right people to fill the open
slots in a project. Strangely enough the internal job
applications are not announced on the intranet.
b)Call for participation
Internally there are also calls for participation, mainly
regarding internal seminars, internal courses. These calls
have almost the same status as external calls, i.e. they are
not demanding in the sense that a summon for a project
meeting is.
• Purpose: to attract people to come to an (non
obligatory) internal event;
• Structure: Usually contains the elements: Theme and
type of event (course, seminar, tutorial etc.), target
group, place, time, short descriptive text introducing
speaker and topic, agenda, price, a form to be filled in
for registration;
c)Organizational announcement
Organizational announcements are announcements
made by people who have the authority to speak for the
organization by means of their function within the
organization.
• Purpose:
To
distribute
information
regarding
institutional
policies,
procedures
and
other
organizational information;
• Structure: Mostly quite simple: a main purpose and a
set of paragraphs covering distinct pieces of
information;
The most profound example of this is the internal
Newsmemo, that is regularly sent out to the whole
organization by the information department (with the
mail-id ”informer”). The news concerns organizational
changes, and different kinds of internal information. The
newsmemos are also distributed on paper, placed in racks
at the entrances of the company.
During the week we saw five messages that could be
considered as organizational announcements. Message
number 9 were describing a reorganization of the part of
the IT-company in the UK.
Message nr 36 is the regular Newsmemo nr 5-98. It
contains five main news. A description of the new
organization, and its parts unit, department and group.
Together with this is a reminder, that anyone interested
in taking managerial responsibilities, should respond to a
separate formatted Memo-message. The second news item
is a reminder to all departments that not already are
present on the intranet to create home pages. The third
news item is information about the recent deal with
employees to buy inexpensive home computers (PCs). A
FAQ list is promoted on this topic. The fourth news is
about large changes in the Memo system itself. Parts of
these news is also found on the intranet.
A message (nr 55) from the central computer
maintenance department about the changes in the Memo-
system
is
another
example
of
organizational
announcements.
As already mentioned, any user could not send
messages like these, distributed to the whole organization
or a whole unit, if they want to do this they must send
the message to informer who decides if it is important.
Project report
The full project report could take several forms. The
most common form is ”the technical report” which is
rather direct, it focuses on the techniques investigated and
does not use many references. A not so common
alternative is to write the report more like a research
report or a research paper, with more argumentation, and a
more strict style of making references to others work.
Whether a simpler technical style or a scientific style is
chosen, the full project report needs to be supplemented
with a project report summary.
• Purpose: To disseminate project results;
• Structure: Technical or scientific;
d)Project report summary
In addition to the full project report you are obliged to
submit a summary according to a specific format. The
summary must not exceed 2 pages.
• Purpose: To give an easy interpretable overview of
project results;
• Structure (may not be altered):
− A set of headers to be filled with specific
information:
Review
of
report
(preprinted
alternatives who the report should be sent to
according to topic); Issuer; Bulletin title (name
used
in
funding
application);
Job
code;
Information; Product/Service
− Headers concerning the contents of the report:
Condition and background (obtained from funding
application); Objectives (obtained from funding
application); Results (have they been achieved?);
Training; The next step (how will the results be
utilized); Information (individuals who can supply
more information)
e)Oral presentation of project report
In addition to the full project summary you are obliged
to make a short oral presentation at the R&D council
meeting. There are a couple of R&D-councils organized
around certain topics, e.g. communications, data mining
etc. Each R&D-council consists of 7 or 8 managers, and
is responsible for reviewing project proposals in their
area.
• Purpose: To brief the R&D council about the results
from the project;
• Structure: 10-20 minutes oral presentation at the
regular R&D council’s meeting;
f)The claim
A claim is a specific way to apply for project money.
First you must to write a short project specification
according to a standard claim template. The written
application should be short (1-2 pages) and include the
aim of the project, background, time plan, required
resources and expected results. The written application is
submitted to one of the internal R&D-councils.
Then at the monthly R&D-council meeting, you must
give a 20 minutes oral ”claim”, after which the R&D-
council will take the decision whether or not to grant the
claim. Thus, you know if the project is granted before
leaving the meeting. A claim could range from applying
for several million dollars for special equipment to the
permission to use your own working hours as only
resource. Since all employees are paid their salary
anyway, the claim functions as a way to legitimize the
use of company time for a certain project. This
legitimization process is linked to the project
organization.
• Purpose:
To
get
project
money
and/or
legitimization of a project;
• Structure:
The written application should be short
(1-2 pages) and include the aim of the project,
background, time plan, required resources and
expected results. The oral claim is limited to 20
minutes and should cover the same topics as the
