- •1. Business English (registers)
- •2. Business English communication skills
- •3)Newsletters
- •4)Sales promotion letters
- •5) Internal messages
- •6. How to Make a Conversation Flow как грамотно поддерживать беседу
- •1) English-english
- •9. Types of business letters
- •10. Formal vs informal in business correspondence – формальность стиля в деловой корреспонденции
- •15. Dictionaries of business terms
- •International Business English terms Dictionary / English / Mezhdunarodnye terminy delovogo angliyskogo yazyka Tolkovyy slovar/ na angliyskom yazyke by red. Klark Dzh. (2006)
- •2) Переводные
- •16. Types of business documents
- •17. A contract. General notion
- •18. Types of contracts
- •20. Notion of a business meeting
- •21. Planning a business meeting
- •Be Timely
- •Be Prepared
- •Pay Attention
- •Participate Effectively
- •Be Accountable
- •Be Social
- •Слова и выражения по теме
- •22. A presentation
- •24. Peculiarities of presentations
- •8 Secrets to a Knockout Business Presentation You can give a great business presentation. Really.
- •25. How to Adjust Your Business Presentation Style to Achieve Maximum
- •26. Negotiations
- •27. Types of negotiations
- •The language of negotiations
- •Going Beyond Positions to the Underlying Interests
- •Identifying obstacles:
9. Types of business letters
There are different kinds of business letters, used for different purposes. They are divided into two types: the business to business type and the business to client type. These business letters have the same outline as a professional letter.
Business letter outline: - Date - Sender's address - Inside address or the recipient's address - Salutation - Body - Closing - Attachments - Initials of the typist
Business-to-business types are intended for company to company communication. Examples are: o Appreciation Letter - a letter of gratitude and appreciation for help extended, or a good business deal. o Thank you - is a letter of gratitude. o Congratulations - is a letter that praises the recipient for a job well- done o Letter of Recognition - a written statement of recognized efforts similar to an appreciation letter. o Letter of Reference - is a character reference letter. It is a letter building up the character of a person to be accepted in a job. o Recommendation - is an endorsement letter to hire a certain person. Sympathy letter - is a letter of condolences to a person or family. o Invitation letter - is a letter persuading a person or a company to join an event or an occasion. o Letter of credit - is a way of endorsing a certain business to be considered a credit loan. o Letter of interest - a reply to an invitation that confirms presence on the event/occasion. o Business memorandum - notices that are distributed to the staff. They are reminders of company activities, or imminent changes in the company. Business introduction - is done to introduce a new business to the readers. o Business letter - a letter that talks about the plans for the business. o Donation letter - a letter asking for donations. o Termination letter - more popularly known as a resignation letter. It signifies someone's desire to leave a job permanently.
Business-to-Client letters are: o Welcome Letter - welcomes the client and thanking him for choosing the company. o Letter of Appreciation - thanks the client for having business with the company. o Apology Letter - asking the client for reconsideration, and apologizes for failing to deliver. o Collection Letter - notice outstanding payments due. o Invoice Letter Template - this is asking the clients to state the invoice number of their transactions. o Letter of Invitation - inviting a client to join a certain gathering. o Marketing Letter - is stating the newest products that the company will provide soon or is presently providing. o Rejection Letter - is stating the rejection of the client's request.
Business letters are more formal in writing. Follow the formats strictly. Be concise, clear and direct to the point
10. Formal vs informal in business correspondence – формальность стиля в деловой корреспонденции
15. Dictionaries of business terms
1) English-english
a)Cambridge Business English Dictionary,
b)Longman Business English Dictionary, For instance, the latest edition of the 3)Shorter Oxford Dictionary (3,888 pages in two volumes) recently made headlines by advocating the elimination of hyphens in 18,000 words based on corpus research documenting the actual usage of words on the internet, blogs, and international English publications.
The same innovative research methods have allowed the editors at Longman Dictionary to produce an innovative line of quality niche reference works. The Longman Business English Dictionary, published in 2007, targets the practical language needs of business professionals and MBA students in an engaging yet authoritative manner. This 593-page dictionary, with vocabulary words printed in bright blue ink and definitions in black ink, allows users to quickly scan pages in an efficient manner. The clean layout and logical organization, including a rating of the top 3 thousand words in modern usage, encourages the reader to browse. The $39.95 book also includes a CD-rom so owners can easily access the content on their laptops while leaving the heavy reference book at home.
Designed to help readers easily find words, this modern dictionary uses a “nesting” technique to group a family of words that have a common word together. As the editors explain, “There are, for example, many different types of shares: advancing shares, capital shares, fully paid shares, split shares, etc. “Share” has an entry at its alphabetical place and all the different compound words referring to different types of share are ordered within that main entry.” The technique also creates a primer on the subject of “shares”, saving users time and adding greater nuance and clarity.
The editors have also included both British and American spellings, reflecting the needs of business professionals working around the globe. It also sidesteps an old and pointless debate as an estimated 700 million speakers of English as a second language conduct business in “global English.” Words are marked BrE for British English and AmE for American English. The inclusion of definitions from business publications such as The Financial Times, The Wall Street Journal and The Economist also adds value for MBA students and business managers.
Other impressive features include the listings of meanings by frequency for business professionals, numerous cross-references, and the capitalization of synonyms adds to the dictionary’s considerable practicality for ESL students. Further, the effective use of color for “Word Focus” boxes provides valuable background information. Likewise, the dictionary puts collocations – words that often go together – in bold highlight- “Clean out” and “Clean up” can clearly be seen under the word Clean.
d) 1.
