- •Isbn 5-03-003463-3 (русск.) isbn 0-534-26244-9 (англ.)
- •1 Связи с общественностью: краткий экскурс в историю
- •2 Электронные сми: технологический аспект
- •3 Общение с широкими массами: обращения к общественности
- •4 Как охватить самые широкие массы: информационные видеосюжеты
- •5 Обращение к широким массам: спутниковый телесеанс
- •6 Контакт со сми
- •7 Как привлечь внимание аудитории
- •8 Как достичь потребителя
- •9 Обращение к служащим
- •10 Обращение к менеджерам
- •11 Общение в мировом масштабе: добро пожаловать в киберпространство
- •12 Будущее пиара в электронных сми
- •Война с процессором Pentium кладет конец пиару, каким мы привыкли его видеть
- •Об авторах
- •Библиография
- •Интервьюируемые
- •Организации
- •Издания
- •Содержание
Интервьюируемые
Greg Albrecht
Publicity Manager
General Publicity Office
Walt Disney World
Orlando, Florida
Lew Allison
Former Senior Vice President
Hill and Knowlton
New York, New York
Karen Amster-Young
President
Karen Amster-Young Public Relations
New York, New York
Ray Anderson
Manager, Management
Communications Planning Department
Ford Motor Company
Detroit, Michigan
John Beardsley
President
Public Relations Society of
America
New York, New York;
Principal
Padilla, Speer, Beardsley, Inc. Minneapolis, Minnesota
David Bartlett
President
Radio and Television News Directors Association
Washington, DC
Don Blank
Director of Operations
Georgia-Pacific Television
Atlanta, Georgia
Ted Bozovich
Office of Employee Plans & Exempt
Organizations
Field Systems Branch
Internal Revenue Service
Washington, DC
Richard S. Brooks, Jr.
Corporate Communications Manager
BMW
Woodcliffs Lake, New Jersey
Kathryn Buan
Manager, Investor Relations
Oracle Corporation Redwood Shores, California
Mark Cemtti
President
Cerutti Productions
New York, New York
Lee Cioffi
Producer/Manager
The National Museum of American Arts
Smithsonian Institution
Washington, DC
Steven Cook
President
Steven S. Cook & Company, Inc.
Public Relations
Washington, DC
Glenn Corey
Producer
Chedd-Angier Production Company Watertown, Massachusetts
Don Coriey
Executive Producer & Manager
Bell South Telecommunications
(Video)
Birmingham, Alabama
Lynn Cox
Public Relations
Digital Express
Greenbelt, Maryland
Paul Downey
Manager, Media & Communications Unit
Metro Toronto Communications
Services
Toronto, Canada
Tony Esposito
Group Manager
Bozell Public Relations, Inc. Chicago, Illinois
Farrell Fitch
Community Relations
National Alliance for the
Mentally III
Arlington, Virginia
Patricia Frieden-Brown
Manager
Vital Video
Blue Cross/Shield
Boston, Massachusetts
Dick Hackenbeig
Account Director for Interactive
Advertising
Chiat/Day
Venice, California
Jim Hampton
Manager, Publicity/Public Relations Universal Studios Florida
Orlando, Florida
Dick Jones
President
International Interactive
Communications Society
(New York Chapter)
New York, New York
Karen Kalish
President
Kalish Communications Washington, DC
JoAnn Kildow
Producer
Xerox
Leesburg, Virginia
Kevin Kimball
Director of Public Relations
Siemens Corporation
New York, New York
Rebecca Madeira
Vice President, Public Affairs
Pepsico
Purchase, New York
Larry Moskowitz
President
Medialink
New York, New York
Christopher Newton
Executive Producer, Corporate
Television
AT&T
Basking Ridge, New Jersey
Michael Nikolich
President
Tech Image
Palatine, Illinois
William Orisich
Michael Pieproben
Principals
Big Picture
Elizabeth Parkinson
Producer
Edelman Public Relations,
Worldwide
Chicago, Illinois
Judy Lynn Prince
Executive Television Producer
Mobil Oil
Fairfax, Virginia
Suzanne Rothenberg
President
Suzanne Rothenberg
Communications
New York, New York
Neil Ruggles
Principal
Net Marketing and PR, Inc.
New York, New York
Jim Schwinn
Manager, Broadcast Media Relations
Minnesota Mining & Manufactuing
Minneapolis, Minnesota
Ed Swanson
Executive Vice President
Video Placement Worldwide
Northbrook, Illinois
Joe Tieman
Editor
Communicator
Radio and Television News Directors
Association
Washington, DC
Dennis Wigent
Manager, Electronic
Communications
K-mart
Troy, Michigan
Brad Witworth
Manager, Employee
Communications
Hewlett Packard Palo
Alto, California
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