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Company structure

A. Study the diagram below which represents the management of a Holiday Tour Company.

Chairman

Managing

Director

T HE BOARD

Financial Director

Marketing Director

Production Director

Personnel

Manager

Chief Accountant

Works Manager

Purchasing Manager

Ноmе Sales Manager

Overseas Sales Manager

Public Relations Manager

Advertising Manager

1. Purchasing Manager

2. Personnel Manager

3. Marketing Director

4. Managing Director

5. Ноmе Sales Manager

6. Public Relations Manager

7. Production Director

8. Work manager

9. Chairman

10. Financial Director

11. Overseas Sales Manager

12. Advertising Manager

13. Chief Accountant

14. The Board

1. Начальник отдела снабжения

2. Начальник отдела кадров

3. Директор по маркетингу

4. Управляющий

5. Управляющий сбытом на внутреннем рынке

6. Руководитель по связям с общест­венностью

7. Руководитель производства

8. Директор

9. Председатель

10. Финансовый директор

11. Управляющий экспортными операциями

12. Руководитель рекламного отдела

13. Главный бухгалтер

14. Совет директоров фирмы

В. Директор по маркетингу

Hugh is Marketing Director of a Holiday Tour Company. This company is a part of a much larger organization.

Представитель по связям с общественностью

Richard is Public Relations Manager of a British Oil Company, part of one of the largest companies in the world.

C. Conversation

Susan is a reporter. She is talking to Hugh.

Susan: Can you give me a picture of the structure of your company?

Hugh: Yes.

Susan: You are part of the Peterson organization, the main activities of which used to be in newspapers.

Hugh: Yes, the basic holding company is Australian, an Australian owned private company well, I mean owned - majority share ownership of the Peterson family. The British company is the International Peterson Organization, and that has three main activities: oil, travel, and publishing, of which newspapers is the major part.

Susan: Yes.

Hugh: The Travel group, called Peterson Travel, has four companies: an airline, a retail travel agency, who owns about eight shops up and down the country, as small hotel company, and then Peterson Holidays and a sister company called Mortimer Holidays, which is a direct-sell company.

Susan: And all of these are run as independent businesses?

Hugh: Well, no, they have a fair bit of contact. But - they are run as independent profit centers.

Susan: Yeah.

Hugh: Well, I report to the Peterson Managing Director. And basically the company is run by the Managing Director and what is called the Executive Team, of which I am a member.

Сьюзан - журналистка. Она беседует с Хью.

- Не могли бы Вы обрисовать структуру компании?

- Да.

- Вы являетесь частью организации Петерсон, основная деятельность которой раньше была связана с газетным бизнесом?

- Да, главная компания, осуществ­ляющая контроль за деятельностью остальных, - Австралийская. Австралийская частная компания, я имею в виду, что большинство акций принадлежит семье Петерсон. Британская компания является Международной opганизацией Петерсон, которая заведует тремя видами деятельности: нефть, туризм и издательство, главным образом, газет.

- Ясно.

- Туристическое направление называемое «Петерсон Трэвел» состоит из четырёх компаний: авиационной, агентства по продаже турпоездок, владеющего восемью магазинами по всей стране, небольшая гостиничная компания, и, затем "Петерсон Холидейз" и филиал, называемый Мортимер Холидейз, который является компанией по непосредственному сбыту товаров (без посредника).

- И каждой из них руководят как самостоятельной компанией?

- Нет. Они довольно тесно связаны. Но они действуют как самостоятельные отдельные, основная цель которых – получение прибыли.

- Понятно.

- Я отчитываюсь перед директором фирмы Петерсон. И основное руководство компанией осуществляет директор, а также директорат, членом которого я являюсь.

C. Now write down in the note form the information you get to know about.

a) the International Peterson Organization:

1. Basic holding, company is _____________________

2. Most shares owned by ________________________

3. Three main activities are ______________________

b) Peterson Travel

1. owned by ________________________

2. consists of _________________________

D. Vocabulary: "up and down the country" means all over the country.

"direct-sell company" means a company that sells its goods directly to the public, and not through a retailer or agent.

Choose the best answer:

1. The primary activities of a company are:

a) its most profitable activities

b) the activities that produce the most sales

c) the activity with which it started in business

d) activities that involve labour costs and material costs

2. A holding company is:

a) a company owned by another company

b) a company that holds shares in another company

c) a company that controls another company

d) a privately owned company

3. A private company is:

a) a company that is not state-owned

b) a company with not more than fifty shareholders

c) a company that is owned by only one person

4. A sister company is:

a) a company engaged, in similar-business activity in another country

b) any company owned by the same multinational parent company

с) any company owned by the same parent company

5. A board is:

a) a department of government responsible for trade

b) the executives of a company

c) shareholders of a company

d) the group оf people who are officially responsible for running a company

6. An executive team is:

a) a group of people concerned with social activities

b) a team of people brought into a company to advise on management problems

с) a group of people who make the decisions in business and ensure that these decisions are carried out

d) a group of people who carry out other people's decisions

7. A profit centre is:

а) а соmраnу that is profitable

b) a department of a company main aim of which is to make profits

c) a department of a company which keeps financial records

Check your answer:

  1. B 5. D

  2. C 6. C

  3. B 7. B

  4. C

E. 1. Talk to Hugh. Ask him about:

a) the structure of his company

b) the primary activities of the company

c) the primary activities of the British company

d) the structure of the travel group

e) the company's management