Concept map for understanding tourist behaviour

Motives

Travel

Destination image

We need to understand these to manage these to improve these

I. The formation of touristic needs. Motivation

II. The tourist decision-making process ______________________________

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Decisions involved in choosing a destination

*What amount of expenditure?

*Which destination (country, region, resort)?

* Which mode of travel (scheduled air, charter air, ferry, rail, coach, car, bus)?

* Which type of accommodation (serviced or non-serviced)?

* How long will the holiday last (days / weeks )?

* At which time of the year will the holiday take palce

(season, month, specific date )?

* Package holiday or independent travel?

* Which tour operator (if package holiday)?

Factors influencing the destination decision

Internal to the tourist	External to the tourist
Personal motivators	Availability of suitable products
Personality	Advice of travel agents
Disposable income	Information obtained from destinations, tourism organizations, and the travel media
Health	Word-of-mouth recommendation of friends and family
Family commitments	Political restrictions on travel e.g. visa requirements, war and cases of civil strife
Work commitments	Health problems and vaccination requirements in the destinations
Past experience	Special promotions and offers from tourism organizations
Hobbies and interests	The climate/destination of regions
Existing knowledge of potential destination
Lifestyle
Attitudes, opinions
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III. Tourists’ On-Site Experiences

Mechanisms Shaping On-site Tourist Behaviour:

Legal _______________________________________________________________

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Permits and passes ____________________________________________________

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Fees ________________________________________________________________

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Social norms__________________________________________________________

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Infrastructure design ___________________________________________________

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Interpretation______________________________________________________

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